The Publicity Hound’s
\nTips of the Week
\nIssue #575 Oct. 4, 2011<\/p>\n
Publisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===================================<\/p>\n
In This Issue
\n===================================<\/p>\n
1. Tips for Your 2012 Media Plan<\/p>\n
2. Your Competitors’ Press Releases<\/p>\n
3. How to Find Influential People<\/p>\n
4. Don’t Use Facebook’s Links Box<\/p>\n
5. Artists Need International Publicity<\/p>\n
6. Hound Video of the Week<\/p>\n
7. And at My Blog & Mobile Site…<\/p>\n
=====================================
\n1. Tips for Your 2012 Media Plan
\n=====================================<\/p>\n
This is the time to start collecting editorial calendars so you
\ncan begin creating your media plan for next year.<\/p>\n
Contact the advertising department at each newspaper and magazine
\nwhere you want publicity and ask a sales rep to send you a
\ncalendar or lead you to it at their website.<\/p>\n
Editorial calendars list special sections and other topical
\nfeatures being planned for specific publications. They tip you
\noff to sections where your story would be a good fit. Find out
\nwho edits the section, write a pitch, and then deliver it. Using
\neditorial calendars will put you miles ahead of everyone else
\nwho’s pitching.<\/p>\n
Here are three more tips for creating a media plan:<\/p>\n
–Less is more. You’re better off targeting fewer media outlets
\nand writing customized pitches for each, rather than delivering
\nthe same one-size-fits-all pitch to dozens of media outlets, many
\nof which will have very different audiences.<\/p>\n
–Use the social media sites to find journalists who cover your
\ntopic. If you find a beat reporter on, say, Twitter, follow him.
\nPay attention to topics he’s writing about. Retweet his content.
\nStart the conversation. And then pitch.<\/p>\n
–Think of ways to repurpose your publicity, using multi-media.
\nIf a local newspaper prints a story about your company’s new
\nproduct, don’t stop there. Create a video for YouTube. Post
\nphotos to Flickr. Feature the product on Company Pages on
\nLinkedIn. Consider hosting a free webinar showing people how to
\nuse the product, and offer replays of the video at your blog.<\/p>\n
If you aren’t creating a strategy right now to generate publicity
\nin the next 12 months, in another month or two, it may be too
\nlate. Long lead times for some media outlets, like national
\nmagazines for instance, mean you need to be pitching stories six
\nmonths before the magazine goes to press.<\/p>\n
But you don’t have to start creating a plan from scratch. Let me
\nhelp.<\/p>\n
“How to Create a Media Plan” is a graduate-level course on how to ===================================== Your media plan, mentioned above, has an important component: You will write them primarily to reach consumers directly through Just for the heck of it, go see what kinds of press releases your Go to http:\/\/www.ExpertClick.com\/Referral\/Publicity_Hound<\/a> and Scroll down to the long list of hundreds of topics. Click on your One of the reasons I like ExpertClick, and am a compensated If you use the link above, you can take advantage of the $100 ====================================== I recently discovered Appinions, a fascinating company that shows Unlike sites, such as Klout, that measure only social media Appinions claims to be the first service that matches influencers After speaking with CEO Larry Levy, and watching him demonstrate The ideal client for this service is a PR or marketing agency If that’s you, join us for a free one-hour webinar at 3 p.m. We have room for only 50 Publicity Hounds on the call. But if you Full disclosure: I will earn a commission from all subscriptions ===================================== When you write a Facebook status update and want to link to an –Click on the “Link” box and type your link.<\/p>\n –Simply type the URL directly into your status update.<\/p>\n Lots of testers have done it both ways. They’ve found that, in Mari Smith has lots more ideas on how to encourage people to Like Read more about how to access the replay and the checklist, part ===================================== Publicity Hound Kate Farrall of San Diego, CA, writes:<\/p>\n “I need to get national\/international publicity for my two “My pitches have done well, thanks to your great advice. So far, “How do I create a hook for national publications, especially art You can read a press release about the project at The Publicity Hound says:<\/p>\n My readers love questions like this because there are so many ====================================== Thanks to Elaine Grassbaugh of Columbus, Ohio for this hysterical http:\/\/www.myspace.com\/video\/vid\/52494209<\/a><\/p>\n DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes, BONUS: Buy the ebook and you also get a compilation of the 50 http:\/\/publicityhound.com\/dogjokebook\/<\/a><\/p>\n ====================================== Celebrity publicists: Interviewer will promote your clients =======================================<\/p>\n Joan Stewart The Publicity Hound’s Tips of the Week Issue #575 Oct. 4, 2011 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Tips for Your 2012 Media Plan 2. Your Competitors’ Press Releases 3. How to Find Influential People 4. Don’t Use Facebook’s Links Box 5. Artists Need\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":0,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[11,16,71,56,29,13,27],"class_list":{"0":"post-830","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-art-marketing","8":"tag-facebook","9":"tag-facebook-fan-pages","10":"tag-how-to-get-free-publicity","11":"tag-media-relations","12":"tag-press-releases","13":"tag-social-media","14":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/830","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=830"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/830\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=830"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=830"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=830"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nget worldwide attention for your product, service, cause or
\nissue, by creating and following a well-thought-out, month-by-
\nmonth strategic plan that also leaves room for publicity ideas
\nwhen there’s breaking news.
\nIt’s available as electronic transcripts, CDs or MP3s. Read more
\nabout how it will shorten your learning curve at
\n http:\/\/publicityhound.com\/mediaplan.htm<\/a><\/p>\n
\n2. Your Competitors’ Press Releases
\n=====================================<\/p>\n
\nonline press releases.<\/p>\n
\nthe search engines. For journalists, you’ll deliver those
\ncustomized pitches.<\/p>\n
\ncompetitors are writing. I’m a huge fan of ExpertClick: The
\nOnline Yearbook of Experts, which lets you post up to 52 press
\nreleases per year, with a subscription.<\/p>\n
\nclick “Site Map” in the menu bar. Now go to the “Experts” column
\nand click on “Find Experts.”<\/p>\n
\ntopic and you’ll see a list of your competitors. You can now call
\nup their press releases and see what they’ve written. If you
\ndon’t see your topic, use the search box.<\/p>\n
\naffiliate, is because press releases rank well in the search
\nengines. You can also write them even when there’s no news.
\nCreate a tips list, take a stand on a controversial topic, make a
\nprediction, issue a proclamation, or identify a trend you’re
\nseeing in your industry and write about it, and include a call to
\naction.<\/p>\n
\nPublicity Hound discount.<\/p>\n
\n3. How to Find Influential People
\n======================================<\/p>\n
\nyou how to find and connect with influencers like journalists and
\nbloggers who are discussing topics in your area of expertise
\nright now.<\/p>\n
\ninfluence, Appinions also tracks traditional media to round out a
\ntrue picture of influence.<\/p>\n
\nto specific topics, based on opinions from news, blogs, tweets,
\nTV transcripts and social networks. Publicity Hounds can then
\nidentify the most influential people who can move the needles of
\ninfluence, and pitch them.<\/p>\n
\nhow the service works, I was so impressed that I asked him to
\nhost a free webinar for you.<\/p>\n
\nthat has multiple clients and does at least $5 million a year in
\nrevenue.<\/p>\n
\nEastern Time on Thursday, Oct. 13. After you sign up, email me
\nthe topics where you need to find influencers. Levy has promised
\nto demonstrate his service, using as many topics as possible from
\nparticipants.<\/p>\n
\ncan’t attend live, you can watch the video replay. Register for
\nthe webinar at
\n https:\/\/www2.gotomeeting.com\/register\/308195010<\/p>\n
\nsold.<\/p>\n
\n4. Don’t use Facebook’s Link Box
\n=====================================<\/p>\n
\narticle, Facebook gives you two options:<\/p>\n
\nmost cases, the second option encourages more people to click on
\nthe link.<\/p>\n
\nyour page and click on your links. She was my guest during the
\nwebinar on “33 Ways to Attract Facebook Fans, Provide Sterling
\nContent & Keep Them Coming Back for More.” No time to watch the
\nwebinar replay? That’s OK. Use the handy checklist I compiled. It
\nincludes all 33 tips. Follow one tip each day and watch the
\nnumber of “Likes” on your page skyrocket.<\/p>\n
\nof the handouts, at
\n http:\/\/publicityhound.com\/facebookpages.htm<\/a><\/p>\n
\n5. Artists Need International Publicity
\n=====================================<\/p>\n
\nmuralist clients who are completing a five-story public art
\ninstallation this November for the City of Davis, just outside of
\nSacramento. They have transformed a water tank into a 360-degree
\nkinetic art installation. You can see a short video that explains
\nthe project at
\n http:\/\/lcmuralanddesign.com\/watertank\/shadow.html<\/p>\n
\nI\u2019ve gotten my clients a segment on our local PBS channel that
\nwill run for a year and a half, along with a few other news and
\nprint hits. The feedback on my pitches has been really good and
\nI\u2019ve tailored each one.<\/p>\n
\npublications? Or even publications that are not so big but
\nlocated elsewhere? Local has been a good hook for us so far, but
\nthat won\u2019t work in the Midwest, New York or Europe. My clients
\nwant to be recognized as professional artists and have a broader
\nname recognition so they can expand where they work and the types
\nof projects they do.<\/p>\n
\n http:\/\/lcmuralanddesign.com\/press\/pressrelease1.html<\/p>\n
\npublicity possibilities. One of the first things I’d do is go to
\ntheir Flickr and write captions and tags for each photo. OK,
\nHounds, let’s hear your ideas. Post them at my blog at
\nhttp:\/\/publicityhound.net\/?p=9512<\/p>\n
\n6. Hound Video of the Week
\n======================================<\/p>\n
\noldie-but-goodie video of the “Jack Russell Balloon Dog” on, I
\nassume, a Stupid Pet Trick segment on the “Tonight Show” with Jay
\nLeno.<\/p>\n
\nperfect for a dog-lover, your favorite vet, or just for a few
\ngood laughs.<\/p>\n
\nbest websites for dog humor.<\/p>\n
\n7. And at My Blog & Mobile Site…
\n======================================<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=9494<\/p>\n
\nThe Publicity Hound<\/p>\n","protected":false},"excerpt":{"rendered":"