The Publicity Hound’s
\nTips of the Week
\nIssue #573 Sept. 20, 2011<\/p>\n
Publisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===================================<\/p>\n
In This Issue
\n===================================<\/p>\n
1. Be Part of a Restaurant’s Name<\/p>\n
2. Social Media Today Needs Bloggers<\/p>\n
3. Three Major Facebook Changes<\/p>\n
4. 7 Ways to Land Big Media Appearances<\/p>\n
5. YouTube Adds Editing Tools<\/p>\n
6. Promoting a Family circle Article<\/p>\n
7. Hound Joke of the Week<\/p>\n
8. And at My Blog & Mobile Site…<\/p>\n
=====================================
\n1. Be Part of a Restaurant’s Name
\n=====================================<\/p>\n
File this one under “Clever Publicity Stunts.”<\/p>\n
Starting Oct. 3 through the end of the month, Smith & Wollensky
\nsteakhouse in Midtown Manhattan will remove the name “Smith” and
\nreplace it with the surname of a devoted customer who agrees to
\ntake a pledge of loyalty to the restaurant.<\/p>\n
The new names will also appear on signs, awnings, matchbooks,
\ncocktail napkins and waiters\u2019 jackets.<\/p>\n
Just book a table, take a pledge at their website, and your name
\nmight be one of several dozen drawn at random.<\/p>\n
This sounds like an incredibly expensive promotion, and I’d be
\ncurious to know if the return on investment is worth it.<\/p>\n
Read more about the promotion on the restaurant’s website at
\nhttp:\/\/www.smithandwollenskynyc.com. Then read 51 ideas on how
\nrestaurants, chefs and foodies can generate publicity. They’re on
\nthe handout I created that accompanies the audio recording of a
\nteleseminar I recorded on “Publicity Tips for Restaurants, Chefs
\n& Foodies.”<\/p>\n
Find out how to access it at ===================================== If you’re an expert in any aspect of social media, consider SMT describes itself as “an independent, online community for I’ve submitted a few posts at the site and found it a bit Learn more here:<\/p>\n http:\/\/socialmediatoday.com\/clifffigallo\/358121\/smts-september-message-our-contributing-writers<\/a><\/p>\n ====================================== New changes you need to know about:<\/p>\n –Until now, it hasn’t been easy to choose exactly what you see –Lists have existed for several years, but users have complained Close Friends and Acquaintances lists let you see your best You can also add the right friends to your lists without a lot of –You no longer need to accumulate 25 friends or fans before you Now, use the checklist I created on how to attract fans to your Read more about how to access the replay and the cheat sheet of Read what Facebook has to say about all the changes at ========================================= One of the big advantages to being booked on a major TV talk show A single major national TV appearance can change your life Discover the breakthrough strategies others have used to be Learn the 7 things you must know about what separates the run-of- ===================================== If you’re serious about creating talking head or PowerPoint But if you’re in a hurry, you can now use several nifty editing Watch the video YouTube created that explains all the tools: When you’re done, learn all the inside secrets on how to use your ===================================== This week, three Publicity Hounds have tips for Carrie Steuer of From Dan Janal:<\/p>\n “Reporters love trend articles. What\u2019s new in fashion? Colors, “Can you poll your customers on what they like or dislike? One of http:\/\/www.prnewswire.com\/news-releases\/halloween-costumes-five- From Alice Hohl:<\/p>\n “One of the best things you can do is to be prepared for a rush From The Publicity Hound:<\/p>\n “Publicity Hound Larry Jacobs asked a similar question when Golf Read all the responses to this “Help This Hound” question at ====================================== “Some dog I got. We call him Egypt because in every room he –Rodney Dangerfield<\/p>\n DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes, BONUS: Buy the ebook and you also get a compilation of the 50 http:\/\/publicityhound.com\/dogjokebook\/<\/a><\/p>\n ====================================== 5 important tips for pitching journalists by phone Peek inside the local TV news biz at TV Spy.com =======================================<\/p>\n Joan Stewart The Publicity Hound’s Tips of the Week Issue #573 Sept. 20, 2011 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Be Part of a Restaurant’s Name 2. Social Media Today Needs Bloggers 3. Three Major Facebook Changes 4. 7 Ways to Land Big Media Appearances 5.\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":2,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[2,16,71,9,5,108,27,59],"class_list":{"0":"post-827","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-blogging","8":"tag-facebook","9":"tag-facebook-fan-pages","10":"tag-publicity-for-niche-markets","11":"tag-publicity-tips","12":"tag-restaurant-publicity","13":"tag-social-media","14":"tag-video","15":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/827","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=827"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/827\/revisions"}],"predecessor-version":[{"id":43289,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/827\/revisions\/43289"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=827"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=827"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=827"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n http:\/\/publicityhound.com\/publicity-products\/marketing-tapes\/restaurants.htm<\/a><\/p>\n
\n2. Social Media Today Needs Bloggers
\n=====================================<\/p>\n
\nsubmitting a guest blog post for Social Media Today.<\/p>\n
\nprofessionals in PR, marketing, advertising, or any other
\ndiscipline where a thorough understanding of social media is
\nmission-critical. Every day, we provide insight and host lively
\ndebate about the tools, platforms, companies and personalities
\nthat are revolutionizing the way we consume information.”<\/p>\n
\ndifficult to navigate at first, but the exposure is valuable. I
\nrecommend offering original content, not warmed-over posts from
\nyour own blog.<\/p>\n
\n3. Three Major Facebook Changes
\n======================================<\/p>\n
\nin your News Feed. You also couldn’t hear directly from people
\nyou’re interested in but don’t know personally–like journalists.
\nFacebook is adding a Subscribe button, making it easier for you
\nto do both. You’ll start seeing this button on your profile and
\nyour friends’ profiles. Use it to choose what you see from people
\nin News Feed; hear from people, even if you’re not friends; and
\nlet people hear from you, even if you’re not friends.<\/p>\n
\nthat it’s time-consuming to organize lists for different parts of
\ntheir lives and keep them up to date. To make lists easier,
\nFacebook has made three improvements. Smart Lists create
\nthemselves and stay up-to-date based on profile info your friends
\nhave in common with you–like your work, school, family and city.<\/p>\n
\nfriends’ photos and posts in one place, and see less from people
\nyou’re not as close to.<\/p>\n
\neffort.<\/p>\n
\ncan claim a vanity URL. Until you got that many, you were stuck
\nwith a long, ugly URL that no one could ever remember. Choose a
\nvanity URL and check its availability here:
\n https:\/\/www.facebook.com\/username\/<\/a><\/p>\n
\nvanity URL. I compiled it when Mari Smith was my guest during the
\nrecent webinar on “33 Ways to Attract Facebook Fans, Provide
\nSterling Content & Keep Them Coming Back for More.” Follow one
\ntip each day, and watch the number of “Likes” on your page
\nskyrocket.<\/p>\n
\ntips, part of the handouts, at
\n http:\/\/publicityhound.com\/facebookpages.htm<\/a><\/p>\n
\n https:\/\/www.facebook.com\/blog.php?post=10150280039742131<\/a><\/p>\n
\n4. 7 Ways to Land Big Media Appearances
\n=========================================<\/p>\n
\nlike the “Today” show, “Good Morning America,” “The View,” or
\neven for a news segment on the Fox News Channel, is that these
\ntop media aren’t shy about stealing each other’s guests. Do a
\nterrific interview on the “Today” show, and “The View” might
\ncall.<\/p>\n
\nforever. But getting onto these shows isn’t easy.<\/p>\n
\nfeatured on those big shows and in major print media like Time
\nmagazine and USA Today. Steve Harrison is hosting a webcast at 4
\nand 8 p.m. Eastern Time today, Sept. 20. This is a free call, and
\nI’m promoting it as an affiliate.<\/p>\n
\nthe-mill publicity seekers from those who get booked onto these
\nshows and appear in major publications. Register at
\n http:\/\/www.publicitytrainingclass.com\/?10011<\/a><\/p>\n
\n5. YouTube Adds Editing Tools
\n=====================================<\/p>\n
\nvideos for YouTube, you’re probably using a video editing program
\nlike Sony Vegas Movie Studio.<\/p>\n
\ntools from YouTube that let you edit right in the browser.<\/p>\n
\n http:\/\/www.youtube.com\/watch?v=G-n9p28Yh8w&feature=
\nplayer_embedded<\/a><\/p>\n
\nYouTube videos to pull traffic to your website or blog. Colin
\nMartin and Mark Bullock presented a free webinar a few months ago
\non \u201cYouTube Secrets: Getting Views, Subscribers and Branding Your
\nBusiness.\u201d I took three pages of notes while recoding the
\nsession. If you missed it, don\u2019t worry. We recorded it. You can
\naccess the replay at http:\/\/tinyurl.com\/62ajq65<\/p>\n
\n6. Promoting a Family Circle Article
\n=====================================<\/p>\n
\nChicago, IL, a bra consultant who wants to know how to piggyback
\nonto an article Family Circle magazine is writing about her this
\nmonth, and continue the great publicity.<\/p>\n
\nstyles, etc.? Is there a spin you can make with the news from
\nFashion Week?<\/p>\n
\nmy clients surveyed her readers and we wrote a press release
\nbased on the results. You can read it at<\/p>\n
\nsexiest-halloween-costumes-as-voted-by-men-127822108.html<\/a><\/p>\n
\nof people to your site after the article is published. Have
\nsystems in place to handle a flood of inquiries. Create an online
\nform that captures emails.”<\/p>\n
\nDigest magazine wrote about him. I listed as many ideas as I
\ncould think of at my blog at http:\/\/publicityhound.net\/?p=6944.
\nOne of the most important things I suggested was to order as many
\nreprints as you can afford. You never know when they’ll come in
\nhandy.”<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=9401<\/p>\n
\n7. Hound Joke of the Week
\n======================================<\/p>\n
\nleaves a pyramid. His favorite bone is in my arm. Last night, he
\nwent on the paper four times–three of those times I was reading
\nit.”<\/p>\n
\nperfect for a dog-lover, your favorite vet, or just for a few
\ngood laughs.<\/p>\n
\nbest websites for dog humor.<\/p>\n
\n8. And at My Blog & Mobile Site…
\n======================================<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=9393<\/p>\n
\nhttp:\/\/ow.ly\/6wS4c<\/p>\n
\nThe Publicity Hound<\/p>\n","protected":false},"excerpt":{"rendered":"