{"id":8259,"date":"2011-04-26T09:07:06","date_gmt":"2011-04-26T14:07:06","guid":{"rendered":"https:\/\/publicityhound.com\/blog\/?p=8259"},"modified":"2011-04-26T09:07:06","modified_gmt":"2011-04-26T14:07:06","slug":"monitor-your-brand-sucks-and-do-damage-control","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/marketing\/social-media\/twitter\/monitor-your-brand-sucks-and-do-damage-control\/","title":{"rendered":"Monitor &#8220;(your brand) sucks&#8221; and do damage control"},"content":{"rendered":"<p>What nasty things are people saying about you online, even if they haven&#8217;t done business with you?<\/p>\n<p>Has somebody tried to buy a product at your website, but<strong> a glitch in your shopping cart wouldn&#8217;t put through the order<\/strong>?<\/p>\n<p>Have they called you, left a message, but <strong>no one has returned the call<\/strong>?<\/p>\n<p>Have they filled out one of those annoying customer service tickets at your website, but <strong>never received a reply<\/strong>?<\/p>\n<p>Unless you&#8217;re regularly searching for &#8220;(Your brand) sucks,&#8221; as in &#8220;Publicity Hound sucks,&#8221; via the search engines, or on a site like Twitter, how would you ever know?<\/p>\n<p>I seldom use Twitter to gripe about my consumer problems, but\u00a0during my nightmare with AT&amp;T last week, I couldn&#8217;t help myself.<\/p>\n<p>I switched Internet and telephone service from AT&amp;T to Time Warner Cable, and cable service from Direct TV to Time Warner. When I called AT&amp;T to ask a simple but important question about ending my\u00a0service, I was transferred to the wrong department four times.<\/p>\n<p>The fifth agent, who promised to stay with me on the call until I got through to the right person,\u00a0 said she, too,\u00a0was frustrated because no one would answer.\u00a0But by then, I&#8217;d been tweeting about the experience, using the hashtag &#8220;#attsucks&#8221;.\u00a0<\/p>\n<p><a href=\"https:\/\/www.publicityhound.com\/wp-content\/uploads\/2011\/04\/attsucks.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8268 aligncenter\" style=\"margin-top: 2px;margin-bottom: 2px;vertical-align: middle;border: 1px solid black\" title=\"attsucks\" alt=\"Publicity Hond's twitter stream about AT&amp;T's bad service\" src=\"https:\/\/www.publicityhound.com\/wp-content\/uploads\/2011\/04\/attsucks.jpg\" width=\"528\" height=\"644\" srcset=\"https:\/\/purelysupp.com\/publicity\/wp-content\/uploads\/sites\/15\/2011\/04\/attsucks.jpg 528w, https:\/\/purelysupp.com\/publicity\/wp-content\/uploads\/sites\/15\/2011\/04\/attsucks-246x300.jpg 246w\" sizes=\"auto, (max-width: 528px) 100vw, 528px\" \/><\/a>\u00a0<\/p>\n<p>Six of my Twitter followers started replying, either complaining about their own experiences with AT&amp;T, or simply commiserating:\u00a0\u00a0<\/p>\n<p><a href=\"https:\/\/www.publicityhound.com\/wp-content\/uploads\/2011\/04\/att-sucks-comments-from-others.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8270 aligncenter\" style=\"border: 1px solid black\" title=\"att sucks comments from others\" alt=\"att sucks comments from Publicity Hound twitter followers \" src=\"https:\/\/www.publicityhound.com\/wp-content\/uploads\/2011\/04\/att-sucks-comments-from-others.jpg\" width=\"510\" height=\"600\" srcset=\"https:\/\/purelysupp.com\/publicity\/wp-content\/uploads\/sites\/15\/2011\/04\/att-sucks-comments-from-others.jpg 510w, https:\/\/purelysupp.com\/publicity\/wp-content\/uploads\/sites\/15\/2011\/04\/att-sucks-comments-from-others-255x300.jpg 255w\" sizes=\"auto, (max-width: 510px) 100vw, 510px\" \/><\/a>\u00a0<\/p>\n<p>Finally, @ATTJessica, responded:\u00a0<\/p>\n<p><a href=\"https:\/\/www.publicityhound.com\/wp-content\/uploads\/2011\/04\/attjessica.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8271 aligncenter\" title=\"attjessica\" alt=\"\" src=\"https:\/\/www.publicityhound.com\/wp-content\/uploads\/2011\/04\/attjessica.jpg\" width=\"498\" height=\"94\" srcset=\"https:\/\/purelysupp.com\/publicity\/wp-content\/uploads\/sites\/15\/2011\/04\/attjessica.jpg 498w, https:\/\/purelysupp.com\/publicity\/wp-content\/uploads\/sites\/15\/2011\/04\/attjessica-300x57.jpg 300w\" sizes=\"auto, (max-width: 498px) 100vw, 498px\" \/><\/a>\u00a0<\/p>\n<p>But that time, the fifth agent was so frustrated, she called up the notes in my account and answered my question for me. (Why didn&#8217;t she just do that as soon as I was transferred to her?)<\/p>\n<p>Companies ought to be monitoring Twitter, Facebook, discussion boards and consumer websites and trying to help. But more importantly, they can save a lot of wear and tear on their brand if they provide excellent customer service from the outset.<\/p>\n<p>I&#8217;ve been a new Time Warner customer for less than a week and already love their service.<\/p>\n<ul>\n<ul>\n<li>I dealt with the same salesperson when I ordered Internet, phone and cable service, and she gave me her direct phone number if I needed to call her back. AT&amp;T won&#8217;t assign you one agent. In fact, I called AT&amp;T three times about the same problem and got three different answers.<\/li>\n<\/ul>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<ul>\n<li>I can call Time Warner tech support 24\/7. AT&amp;T isn&#8217;t available on weekends. This was particularly annoying when, over the weekend, I could make calls but couldn&#8217;t recevie them. Time Warner tried\u00a0to solve the problem, but couldn&#8217;t, because AT&amp;T agents weren&#8217;t available.<\/li>\n<\/ul>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Time Warner&#8217;s friendly agents don&#8217;t put me on hold while trying to get answers to my questions. They always ask if they can call me back. And they do. Promptly.<\/li>\n<\/ul>\n<p>\u00a0<br \/> What companies have you dealt with that have provided such horrendous customer service that you&#8217;ve shared your bad experiences online? Did they find your complaints and respond? Did you stop doing business with them and switch to a competitor?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What nasty things are people saying about you online, even if they haven&#8217;t done business with you? Has somebody tried to buy a product at your website, but a glitch in your shopping cart wouldn&#8217;t put through the order? Have they called you, left a message, but no one has returned the call? Have they\u2026&nbsp;<a href=\"https:\/\/purelysupp.com\/publicity\/marketing\/social-media\/twitter\/monitor-your-brand-sucks-and-do-damage-control\/\" class=\"rmlink\">Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":2,"wds_primary_category":0,"footnotes":""},"categories":[683],"tags":[168],"class_list":{"0":"post-8259","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-twitter","7":"tag-crisis-communications","8":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/8259","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=8259"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/8259\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=8259"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=8259"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=8259"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}