Women’s Wear Daily says the staff at “O, the Oprah Magazine” isn’t\u00a0pleased with\u00a0Susan Harrow’s new ebook\u00a0“Get into O\u00a0Magazine.” And WWD doesn’t seem to\u00a0be either, based on this review.<\/p>\n
But reviewer Amy Wicks doesn’t present a very convincing argument.\u00a0Some of Susan’s “secrets,” she says, are “relatively commonsensical topics”\u00a0that anyone can learn just by picking up the magazine, or referring to the “O”\u00a0editorial calendar.\u00a0<\/p>\n
And she\u00a0objects to the ebook’s “eyebrow-raising price” of $197. Instead, she suggests that\u00a0people pay $18 for a one-year subscription to the magazine and learn essentially what’s in the ebook.<\/p>\n
If only it were that easy.<\/p>\n
If Amy could\u00a0sit at my desk for just one week, taking phone calls and answering emails from people who are desperate to either get onto Oprah’s TV show or into her magazine, she’d\u00a0understand why Susan wrote the ebook.\u00a0Most people who contact me:<\/p>\n
—Can’t pitch their idea convincingly in less than 15 seconds<\/p>\n
—Have topics that Oprah or her audience wouldn’t care about<\/p>\n
—Don’t know what an editorial calendar is<\/p>\n
—Lack experience in front of a TV camera\u00a0\u00a0<\/p>\n
—Don’t understand how big magazines\u00a0like “O” operate<\/p>\n
—Can’t afford\u00a0publicists who know\u00a0how to play the game<\/p>\n
Some people\u00a0who want to get into “O”\u00a0even admit they haven’t read it. \u00a0<\/p>\n
That’s why\u00a0the market is flooded with teleseminars, CDs and tapes, ebooks, transcripts, boot camps and\u00a0coaching programs\u00a0on how to get onto “Oprah,” other national TV and radio\u00a0talk shows, and into top-tier newspapers and magazines like “O” and even Women’s Wear Daily.<\/p>\n
Much of the material in Susan’s book, including strategies used by various publicists on how they got their clients into the magazine,\u00a0are indeed secrets that most people don’t know about. If they weren’t secrets, then magazine editors wouldn’t complain about pesky people who don’t know how to pitch.\u00a0\u00a0\u00a0<\/p>\n
The editors at “O” ought to be sending Susan Harrow thank-you notes.<\/p>\n
Full disclosure: I earn\u00a0commission\u00a0for selling Susan’s ebook and other people’s publicity products, but I\u00a0refer my readers only to those that I can\u00a0stand behind 100 percent. I\u00a0also read Susan’s ebook before I promoted it.\u00a0\u00a0\u00a0\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"
Women’s Wear Daily says the staff at “O, the Oprah Magazine” isn’t\u00a0pleased with\u00a0Susan Harrow’s new ebook\u00a0“Get into O\u00a0Magazine.” And WWD doesn’t seem to\u00a0be either, based on this review. But reviewer Amy Wicks doesn’t present a very convincing argument.\u00a0Some of Susan’s “secrets,” she says, are “relatively commonsensical topics”\u00a0that anyone can learn just by picking up the\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":6,"wds_primary_category":609,"footnotes":""},"categories":[609],"tags":[195,205,610],"class_list":{"0":"post-823","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tv-radio","7":"tag-ebooks","8":"tag-pitching","9":"tag-publicist","10":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/823","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=823"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/823\/revisions"}],"predecessor-version":[{"id":41247,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/823\/revisions\/41247"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=823"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=823"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=823"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}