I heard a really fun morning\u00a0drive-time radio interview with Bob Dorigo Jones on a Milwaukee radio station.<\/p>\n
He’s the author of the new book “Remove Child Before Folding: The 101 Stupidest, Silliest and Wackiest Warning Labels Ever.”<\/a>\u00a0It reminded me to\u00a0remind you that fun contests are\u00a0almost guaranteed to generate publicity.<\/p>\n Bob is also president of the Michigan Lawsuit Abuse Watch, a group that\u00a0calls attention to the way frivolous product liability lawsuits have created a need for common-sense warnings on products. Each year, the group sponsors the Wacky Warning Label Contest,<\/a> the inspiration for Bob’s new book. (The title\u00a0is actually\u00a0one of the winning warning labels in the early years of the contest.) The grand prize winner receives $500 and a copy of the\u00a0book.<\/p>\n I called Bob yesterday morning\u00a0and asked him how much publicity the book has generated. He told me was a guest on about 25 radio shows within the last three weeks, including four interviews on the BBC.<\/p>\n “Fox & Friends” invited him on the show, and was also scheduled to be on the “Today” show. But he was bumped when the show interviewed Donald Trump instead.<\/p>\n Even so,\u00a0that’s a very\u00a0impressive publicity campaign.<\/p>\n By the way, Bob Wilkinson of Northville, Michigan won the $500 grand prize for 2006 for submitting\u00a0this label he found on the side of a washing machine: “Do not put any person in this washer.”<\/p>\n","protected":false},"excerpt":{"rendered":" I heard a really fun morning\u00a0drive-time radio interview with Bob Dorigo Jones on a Milwaukee radio station. He’s the author of the new book “Remove Child Before Folding: The 101 Stupidest, Silliest and Wackiest Warning Labels Ever.”\u00a0It reminded me to\u00a0remind you that fun contests are\u00a0almost guaranteed to generate publicity. Bob is also president of the\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":5,"wds_primary_category":1,"footnotes":""},"categories":[1],"tags":[203],"class_list":{"0":"post-822","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-marketing","7":"tag-contests","8":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/822","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=822"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/822\/revisions"}],"predecessor-version":[{"id":41131,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/822\/revisions\/41131"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=822"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=822"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=822"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}