{"id":8216,"date":"2018-02-03T18:19:37","date_gmt":"2018-02-03T18:19:37","guid":{"rendered":"https:\/\/publicityhound.com\/tips\/?p=8216"},"modified":"2024-04-26T02:28:43","modified_gmt":"2024-04-26T02:28:43","slug":"your-book-in-gift-guides","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/tips-of-the-week\/your-book-in-gift-guides\/","title":{"rendered":"Your Book in Gift Guides"},"content":{"rendered":"

 <\/p>\n

Issue #1194 Feb. 3,\u00a02018
\nPublisher: Joan Stewart<\/p>\n

“Tips, Tricks and Tools for Free Publicity”<\/h2>\n

In This Issue<\/strong><\/h3>\n
    \n
  1. Your Book in Gift Guides<\/li>\n
  2. Niche Your Pitch<\/li>\n
  3. P.S. for Free Movie Posters<\/li>\n
  4. Hound\u00a0Video\u00a0of the Week<\/li>\n<\/ol>\n
    \n

    This Weekend in the Hound House:<\/strong><\/p>\n

    I’ll be taste-testing the Mexican cocoa powder, vanilla salt (I never heard of this before) and clear vanilla I brought back from Cozumel, one of three ports we visited on the Publishing at Sea cruise. There’s a big snow storm headed this way, and hot chocolate with a little clear vanilla in a dollop of whipped cream sounds perfect.<\/p>\n<\/blockquote>\n

    1. Your Book in Gift Guides<\/h3>\n

    \"\"<\/h3>\n

    Whether you write fiction or nonfiction, your book will make a welcome gift.<\/p>\n

    But how can people buy it for friends and loved ones if they don’t know it exists? They read about it in a holiday gift guide, a super resource for free publicity.<\/p>\n

    Gift guides are published by newspapers, magazines, newsletters, bloggers, websites, even radio and TV shows and stations. They feature the best products and services that would make perfect gifts for a specific audience. Journalists who might never consider writing a story about you might be happy to feature your book in their gift guide.<\/p>\n

    Three important things to remember:<\/p>\n

      \n
    1. Unlike traditional pitching, you don’t need a “hook” or an “angle,” just a top-quality book that’s a perfect fit.<\/li>\n
    2. If you don’t want to buy an expensive gift guide database that features media contact information, the best way to research gift guides is with Google. Search for “gift guides for hunters” or “gift guides for Mother’s Day” or “holiday gift guides 2018 for graduates”.<\/li>\n
    3. Follow the directions on how to submit your book. Be ready with a press release and high-resolution and low-resolution photos of your book cover.<\/li>\n<\/ol>\n

      To do:<\/strong> Read my article “Submit Your Book to Holiday Gift Guides”<\/a> for the step-by-step instructions.<\/p>\n

      #GiftGuides #HolidayGiftGuides<\/p>\n

      2. Niche Your Pitch<\/h3>\n

      \"\"<\/p>\n

      One-size-fits-all pitches go nowhere.<\/p>\n

      That’s because media outlets are so niched these days, that whoever you’re pitching must read your pitch and think, “This is perfect for our audience.”<\/p>\n

      If you’re pitching five very different media outlets, blogs or websites, you should have five customized pitches, sometimes on different topics.<\/p>\n

      That’s what I told freelance writer Lisa Iannucci<\/strong> when she interviewed me for an article on how travel agents can generate free publicity.<\/p>\n

      Concentrate on the type of travel you specialize in and the type of travel that a media outlet\u2019s specific demographic wants, I told her. For example:<\/p>\n