The Publicity Hound’s
\nTips of the Week
\nIssue #574 Sept. 27, 2011<\/p>\n
Publisher: Joan Stewart
\n==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===================================<\/p>\n
In This Issue
\n===================================<\/p>\n
1. Your Lawyer’s Bad Advice<\/p>\n
2. Ghost-tweeter Runs Amok<\/p>\n
3. If You Can’t Get Reprint Rights<\/p>\n
4. This Idiom Drives People Nuts<\/p>\n
5. See You in Arizona<\/p>\n
6. Hound Video of the Week<\/p>\n
7. And at My Blog & Mobile Site…<\/p>\n
=====================================
\n1. Your Lawyer’s Bad Advice
\n=====================================<\/p>\n
While you’re at lunch today, a reporter leaves you a voicemail
\nmessage telling you that one of your customers has filed a
\nlawsuit against you for shoddy business practices. The reporter
\nhas called because he wants a comment.<\/p>\n
You know nothing about the lawsuit. Your first inclination may be
\nto call your lawyer.<\/p>\n
Clarence Jones, a media trainer and former award-winning
\ninvestigative reporter, is betting that your lawyer’s advice will
\nbe wrong.<\/p>\n
In almost every instance, Jones says, the lawyer will tell you
\nnot to comment, which is the same as screaming, “I’m guilty!”<\/p>\n
Think about it. You’ve reaad dozens of news stories about
\ncompanies being sued, and the CEO or company attorney says, “We
\ncan’t comment on this because it’s in litigation.”<\/p>\n
Your attorney’s Number One job is to cover your butt in a court
\nof law. Problem is, most attorneys don’t know anything about
\ncovering your butt in the court of public opinion.<\/p>\n
By the time a lawsuit winds its way through the courts, and you
\nwin, your reputation could be tarnished and your business in
\nruins.<\/p>\n
Jones says your company–and even you, if you’re a sole
\nproprietor–must know how to respond in bad-news situations so
\nyou can put your best foot forward and take control of the story.
\nIf you find yourself in a PR crisis, weigh your lawyer\u2019s advice
\nalong with the advice of others such as a good crisis counselor.<\/p>\n
Jones was my guest during the teleseminar I hosted called \u201cIn a ===================================== Too busy to write your own tweets?<\/p>\n Lots of people are, so they hire ghostwriters to tweet for them.<\/p>\n That’s what Internet marketing strategist Mark Davidson did. In Take a look at what happened next at It’s a good idea to change your passwords on social media sites If you aren’t tweeting yet, don’t let this scare you. A Twitter I recently hosted the webinar “Twitter for Beginners: A Step-by- ====================================== After a newspaper or magazine publishes a story about you, and As ad revenue and circulation decline at many publications, more The best way around this problem is to buy as many copies of the These articles are powerful PR tools that you can tuck inside a These are the kinds of valuable tips you’ll find in my ebook, ===================================== Do you go bonkers like I do when you hear “At the end of the That tired, worn out idiom that people think is so very hip is Don’t use “at the end of the day” when you’re talking to the Speakers, don’t utter it from the platform.<\/p>\n Authors, you can do better than that.<\/p>\n Let me analyze your writing and show you how to improve it. I Learn more about the program, and if you qualify, at ===================================== I’ll be in Mesa, AZ, Oct. 20-22, attending Don Crowther’s Social If you’d like face-to-face consulting time with me, even if Just hit “Reply” and let me know your schedule.<\/p>\n ====================================== Thanks to Publicity Hound Kathleen Mahan of San Juan Capistrano, DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes, BONUS: Buy the ebook and you also get a compilation of the 50 http:\/\/publicityhound.com\/dogjokebook\/<\/a><\/p>\n ====================================== 13 press release topics when there’s nothing newsworthy Pitching Mistake: Calling the media via your assistant =======================================<\/p>\n Joan Stewart The Publicity Hound’s Tips of the Week Issue #574 Sept. 27, 2011 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Your Lawyer’s Bad Advice 2. Ghost-tweeter Runs Amok 3. If You Can’t Get Reprint Rights 4. This Idiom Drives People Nuts 5. See You in Arizona\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":5,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[106,107,9,5,10],"class_list":{"0":"post-820","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-crisis-management","8":"tag-media-crisis","9":"tag-publicity-for-niche-markets","10":"tag-publicity-tips","11":"tag-twitter","12":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/820","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=820"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/820\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=820"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=820"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=820"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nMedia Crisis, Your Lawyer Will be Wrong\u201d and offered lots of
\nadvice on exactly how to respond during bad-news stories. Read
\nmore about how to access the recording at
\n http:\/\/publicityhound.com\/publicity-products\/marketing-tapes\/yourlawyerwillbewrong.htm<\/a><\/p>\n
\n2. Ghost-tweeter Runs Amok
\n=====================================<\/p>\n
\nfact, he hired an entire team of ghost-tweeters. But when he
\nfired one of them, he made the mistake of failing to change his
\nTwitter password.<\/p>\n
\n http:\/\/www.mediabistro.com\/alltwitter\/twitter-ghostwriter-
\nblues_b14044<\/a><\/p>\n
\nevery few months, and not just when something like this happens.<\/p>\n
\nfeed that shares helpful advice and solutions to your readers’
\nproblems is a powerful way to position yourself as an expert.<\/p>\n
\nStep, Can’t-Fail System for Experts and Influencers (and Those
\nWho Want to Be).” It walks you through all the steps on how to
\nuse Twitter to establish your credibility, influence your
\nfollowers, share great content, and attract the types of people
\nwho need your expertise as well as your products and services.
\nFind out how to access the video replay at
\n http:\/\/publicityhound.com\/publicity-products\/marketing-
\ntapes\/twitterforbeginners.htm<\/a><\/p>\n
\n3. If You Can’t Get Reprint Rights
\n======================================<\/p>\n
\nyou’re on a publicity high, nothing can bring you crashing down
\nquicker than discovering that you can’t reprint the story unless
\nyou pay the media outlet several thousand dollars for reprint
\nrights.<\/p>\n
\nprint media–especially big newspapers and magazines–are
\ndemanding hefty reprint fees.<\/p>\n
\npublication as you can afford, as soon as it’s printed. Don’t
\nwait several months and discover that the company can sell you
\nonly three copies of the magazine that featured a cover story
\nabout you.<\/p>\n
\npresentation folder when offering a proposal to a client. They
\ncan be used as leave-behinds after meeting with someone who you
\nwant to impress. You can mount the article onto a plaque and hang
\nit in your lobby.<\/p>\n
\n“How to be a Kick-butt Publicity Hound,” a one-stop shop on how
\nto generate print and online publicity using traditional and
\nsocial media. The ebook includes a handy glossary that defines
\nmedia terms you might find confusing. Read more about what’s in
\nthe book here at
\n http:\/\/publicityhound.com\/publicity\/publicityhound.htm<\/p>\n
\n4. This Idiom Drives People Nuts
\n=====================================<\/p>\n
\nday…” from a talking head on TV?<\/p>\n
\nstarting to pop up in writing, too.<\/p>\n
\nmedia, or they’ll pounce on it and use it in a direct quote or in
\na five-second sound bite.<\/p>\n
\nserve as the personal writing coach for people in my mentor
\nprogram and review their press releases, bios, articles, blog
\nposts, tweets, status updates and more.<\/p>\n
\n http:\/\/publicityhound.com\/mentorprogram\/intro.html<\/a><\/p>\n
\n5. See You in Arizona
\n=====================================<\/p>\n
\nProfit Live conference on social media and Internet marketing.<\/p>\n
\nyou’re not attending the conference, let me know and let’s put it
\non the calendar. I’ll be at the Phoenix Marriott Mesa.<\/p>\n
\n6. Hound Video of the Week
\n======================================<\/p>\n
\nCA, for sharing this precious 13-second video that shows what a
\ndog does when it gets cold at
\n http:\/\/www.lifewithdogs.tv\/2011\/07\/what-a-dog-does-when-its-cold\/<\/a><\/p>\n
\nperfect for a dog-lover, your favorite vet, or just for a few
\ngood laughs.<\/p>\n
\nbest websites for dog humor.<\/p>\n
\n7. And at My Blog & Mobile Site…
\n======================================<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=9451<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=9436<\/p>\n
\nThe Publicity Hound<\/p>\n","protected":false},"excerpt":{"rendered":"