The Publicity Hound’s
\nTips of the Week
\nIssue #572 Sept. 13, 2011<\/p>\n
Publisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===================================<\/p>\n
In This Issue
\n===================================<\/p>\n
1. Lazy, Cop-out Photos<\/p>\n
2. Bad Guest Blogger Pitches<\/p>\n
3. Your Book: A Premium Incentive<\/p>\n
4. Promoting a Breast Cancer Auction<\/p>\n
5. Help This Hound<\/p>\n
6. Hound Video of the Week<\/p>\n
7. And at My Blog & Mobile Site…<\/p>\n
=====================================
\n1. Lazy, Cop-out Photos
\n=====================================<\/p>\n
“We can’t think creatively. We’re lazy. And we don’t mind boring
\nyou with this photo, which you’ve seen a thousand times before.”<\/p>\n
That’s the message you send when you use these three types of
\nphotos in a publicity campaign:<\/p>\n
–The dreaded ribbon cutting, with the giant cardboard scissors.<\/p>\n
–The ghastly check passing, with the oversized check that often
\ndwarfs the people on each end who are holding it.<\/p>\n
–The uninspired groundbreaking, with eight guys in suits, ties
\nand hard hats, lined up side by side, each with a foot poised on
\nthe shovel.<\/p>\n
C’mon. You can do better than that.<\/p>\n
Instead of a ribbon cutting, take a photo that shows how the
\nmoney is being spent. If it’s for the local food pantry, take a
\nphoto of a volunteer stocking the shelves.<\/p>\n
Dispense with the ribbon cutting. Instead, photograph the store’s
\nfirst customer making a purchase at the check-out counter.<\/p>\n
Rather than a groundbreaking photo, create a helpful info-graphic
\nthat explains various stages of the project, or a timeline for
\ncompletion.<\/p>\n
Or hire a local artist to create an oil painting of the project.
\nMake inexpensive reprints available to the public. That’s a much
\nmore interesting story.<\/p>\n
That last idea comes from Dan Collins, the PR expert who was my ===================================== This is starting to happen with annoying frequency.<\/p>\n Somebody emails me, offers to write a guest blog post and then I barely have time to figure out what topics I can write about. Pitch a blogger the same way you’d pitch a journalist. Let them Better yet, pitch two or three ideas. Include a link to your If you want exposure to my audience, make my job so easy that When you submit the post, include one or two screenshots or Learn dozens more ideas on how to make a journalist’s or ====================================== Many big companies offer books as “premium incentives” to Some companies also buy books to give to their customers as It’s not as hard as you might think to land these kinds of super- Matthew Bennett, a self-published author who’s relatively unknown Want to learn how he does it and how you too can get started You’re invited to a free webinar (or telephone seminar) on http:\/\/www.authortrainingwebinar.com\/?10011<\/p>\n Even though the call is free, I promote it as a compensated Note: Steve has only 11 spots remaining for his National ===================================== This week, four Publicity Hounds have tips for Leticia Meireles From Christel Hall:<\/p>\n “Leticia may get a big boost from social media. In fact, I just “Birthday girl asks for friends\/family to bid & buy to donate to From Judith Bron:<\/p>\n “Every community has a hospital, hospice, health center or some From The Publicity Hound:<\/p>\n “Some big brands have donated items to your auction. Do they have Read all the responses to this week\u2019s \u201cHelp This Hound” question Send your own Help this Hound question to ===================================== Carrie Steuer of Itasca, IL, writes:<\/p>\n “I am a ‘Bra Lady’—a direct seller for Essential Bodywear.<\/p>\n “This month, I’m being featured in Family Circle magazine. It’s “I am considering writing a press release or something else, but “Can your Hounds lead me in the right direction? My website is The Publicity Hound says:<\/p>\n I love the bra care advice at your website I’ll bet other ====================================== Thanks to Christel Hall of Minden, NV, for this video of a dog http:\/\/www.youtube.com\/watch_popup?v=BGODurRfVv4<\/a><\/p>\n DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes, BONUS: Buy the ebook and you also get a compilation of the 50 http:\/\/publicityhound.com\/dogjokebook\/<\/a><\/p>\n ====================================== 10 ways to be an indispensable media source Need a 2-page website? You can be a beta tester =======================================<\/p>\n Joan Stewart The Publicity Hound’s Tips of the Week Issue #572 Sept. 13, 2011 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Lazy, Cop-out Photos 2. Bad Guest Blogger Pitches 3. Your Book: A Premium Incentive 4. Promoting a Breast Cancer Auction 5. Help This Hound 6. Hound\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":6,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[2,3,55,56,36,9,5],"class_list":{"0":"post-818","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-blogging","8":"tag-book-promotion","9":"tag-free-publicity","10":"tag-how-to-get-free-publicity","11":"tag-pitching-the-media","12":"tag-publicity-for-niche-markets","13":"tag-publicity-tips","14":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/818","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=818"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/818\/revisions"}],"predecessor-version":[{"id":43303,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/818\/revisions\/43303"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=818"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=818"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=818"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nguest during the teleseminar on “Fun Alternatives to Boring
\nGroundbreakings, Ribbon Cuttings and Check Passings.” He has so
\nmany creative suggestions for sidestepping boring photos that
\nyou’ll swear off using the lazy ones forever. Read more about how
\nto access the transcript or audio replay at
\n http:\/\/publicityhound.com\/publicity-products\/marketing-tapes\/groundbreakings.htm<\/a><\/p>\n
\n2. Bad Guest Blogger Pitches
\n=====================================<\/p>\n
\nasks, “What would you like me to write about?”<\/p>\n
\nThe last thing I need is a guest blogger who I have to baby-sit.<\/p>\n
\nknow, without coming right out and saying it, that you’ve read
\ntheir blog. You know the kinds of topics their audience loves,
\nand you have an idea that’s a perfect fit. Also, explain your
\narea of expertise and why you’re the best person to write about
\nit.<\/p>\n
\nblog, but do not tell the blogger to “visit my blog, take a look
\naround and let me know what you think.”<\/p>\n
\npublishing your post on my blog is a no-brainer.<\/p>\n
\nimages. Write your own short author resource box. Link within the
\npost to other websites, when appropriate. And adhere to
\nAssociated Press style. If you don’t have a stylebook, you can
\nbuy one for less than $20 at http:\/\/ow.ly\/6sXPb<\/a><\/p>\n
\nblogger’s job easy by watching the video replay of a webinar I
\nhosted recently on “A Simple 5-Part Formula for Delivering the
\nPerfect Media Pitch and Hitting it Out of the Park.” You an
\naccess it at
\n http:\/\/publicityhound.com\/publicity-products\/marketing-
\ntapes\/pitchingformula.htm<\/a><\/p>\n
\n3. Your Book: A Premium Incentive
\n======================================<\/p>\n
\nencourage people to buy a particular product, much like your
\nfavorite magazine might offer you a clock, T-shirt or other bonus
\nwhen you renew your subscription.<\/p>\n
\n“thank you” gifts. Other firms buy books in quantity to train or
\ninspire their employees and buy 5,000, 10,000 or as many as
\n20,000 books from an author or publisher.<\/p>\n
\nlucrative deals–IF you know how the corporate market really
\nworks.<\/p>\n
\nto the general public, has sold more than 5 million books in
\nquantity to Fortune 500 corporations including Disney, Reebok,
\nNBC, Abbott Labs, Pfizer, US Healthplans, Subway and many others.<\/p>\n
\nselling your books by the truckload to big companies?<\/p>\n
\nThursday, Sept. 15, to hear Steve Harrison interview Matthew
\nabout his methods and proven system for selling tons of books.
\nRegister here:<\/p>\n
\naffiliate, because too many authors spend far too much time and
\neffort selling single-copy books, and not enough on bulk sales.<\/p>\n
\nPublicity Summit Oct. 12-15 in New York City, where you can
\npersonally meet more than 100 producers and journalists who do
\nstories and shows for many of America’s biggest media outlets.
\nThe price goes up after tomorrow, Sept. 14. Apply here:
\n http:\/\/www.nationalpublicitysummit2011.com\/applyhere\/?10011<\/a><\/p>\n
\n4. Promoting a Breast Cancer Auction
\n=====================================<\/p>\n
\nof San Diego, CA, on how to get more traffic to her online
\nauction that’s raising money for breast cancer research.<\/p>\n
\ntweeted for her cause:<\/p>\n
\ncancer cause, rather than give her b-day gifts:
\nhttp:\/\/www.32auctions.com\/organizations\/1878\/auctions\/2039.”<\/p>\n
\nother health facility that works with breast cancer patients and
\nbreast cancer survivors. Try contacting them and asking if you
\ncan publicize your auction on their website, on their Facebook
\npage or other communications. If one of these organizations is
\nholding a dinner to raise funds for the cause, ask if you can
\nplace flyers on tables at the event. Ask if you can put flyers at
\nhealth care facilities and in the cafeterias at local hospitals.”<\/p>\n
\nFacebook pages? If so, thank them publicly for the donation, tag
\nthem, and link to the auction page. Same for all the local
\nbusinesses that have donated gift certificates and other items.
\nTheir customers and fans might be very interested in bidding.”<\/p>\n
\nat http:\/\/publicityhound.net\/?p=9341<\/p>\n
\n mailto:JStewart@PublicityHound.com?subject=HelpThisHound<\/a> and
\ninclude your city and state.<\/p>\n
\n5. Help This Hound
\n=====================================<\/p>\n
\nan article about me, being a wife and mom and managing my bra
\nbusiness.<\/p>\n
\nI don’t know how to do that, or what to say, or what else I
\nshould be doing.<\/p>\n
\n http:\/\/www.MyEssentialBodywear.com\/breastfriend<\/a>.”<\/p>\n
\nmagazines, women’s newsletter editors and bloggers would too.
\nCreate a simple “tips list” and start pitching. Let’s see what
\nother suggestions my Hounds can post to my blog at
\nhttp:\/\/publicityhound.net\/?p=9401<\/p>\n
\n6. Hound Video of the Week
\n======================================<\/p>\n
\nthat just couldn’t make it as a service dog and became a SURFice
\ndog:<\/p>\n
\nperfect for a dog-lover, your favorite vet, or just for a few
\ngood laughs.<\/p>\n
\nbest websites for dog humor.<\/p>\n
\n7. And at My Blog & Mobile Site…
\n======================================<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=9348<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=9386<\/p>\n
\nThe Publicity Hound<\/p>\n","protected":false},"excerpt":{"rendered":"