{"id":816,"date":"2011-09-09T12:46:20","date_gmt":"2011-09-09T17:46:20","guid":{"rendered":"http:\/\/www.publicityarticles.net\/?p=816"},"modified":"2025-11-10T21:36:31","modified_gmt":"2025-11-10T21:36:31","slug":"facebook-deadline-oct-1","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/tips-of-the-week\/facebook-deadline-oct-1\/","title":{"rendered":"Facebook Deadline Oct. 1"},"content":{"rendered":"

The Publicity Hound’s
\nTips of the Week
\nIssue #571 Sept. 6, 2011
\nPublisher: Joan Stewart
\n mailto:JStewart@PublicityHound.com<\/a>
\n http:\/\/publicityhound.com<\/a>
\n http:\/\/www.publicityHound.mobi<\/a>
\n http:\/\/www.publicityhound.net\/<\/a> (Blog)
\n http:\/\/www.publicityarticles.net (Ezine Archives)<\/p>\n

==========================================<\/p>\n

“Tips, Tricks and Tools for Free Publicity”<\/p>\n

Receive this ezine direct to your desktop
\n http:\/\/www.publicityarticles.net\/feed\/rss\/<\/p>\n

===================================
\nIn This Issue
\n===================================<\/p>\n

1. Facebook Deadline Oct. 1<\/p>\n

2. Make Your Blog Your Home Base<\/p>\n

3. The Press Release Addiction<\/p>\n

4. Repeat of TV Talk Shows Webinar<\/p>\n

5. Help This HOund<\/p>\n

6. Hound Video of the Week<\/p>\n

7. And at My Blog & Mobile Site…<\/p>\n

=====================================
\n1. Facebook Deadline Oct. 1
\n=====================================<\/p>\n

If you’re on Facebook and you have created a page that is
\ncustomized and hosted outside of Facebook, you will need to buy
\nan SSL certificate before Oct. 1. This affects almost all of us.
\nIf you’re in doubt about whether you need it, talk to your web
\nconsultant.<\/p>\n

SSL stands for Secure Socket Layer. It lets your customers know
\nthat their transactions and other communications with you are
\nsecure.<\/p>\n

You can buy an SSL certificate from hosting services such as
\nHostGator at
\n http:\/\/secure.hostgator.com\/~affiliat\/cgi-
\nbin\/affiliates\/clickthru.cgi?id=pubhound and GoDaddy at
\n http:\/\/x.co\/ZW1h for less than $100.<\/p>\n

Please don’t ask me about SSL certificates, because this isn’t my
\narea of expertise. But this deadline is important enough to
\nmention here. If you have questions, ask your web consultant or
\nread this blog post, the best one I found that explains this
\ntopic is at
\n https:\/\/ilocalsearch.net\/facebook-pages-changes-ssl-certificate-
\nrequirements-that-you-need-to-know-about<\/p>\n

Once this is out of the way, you go back to your checklist of
\nthings you can do at your Facebook account to build a loyal base
\nof fans who have Liked your pages, the only place on Facebook
\nwhere you can promote what you’re selling.<\/p>\n

I created a checklist of 33 items that Mari Smith mentioned when
\nshe was my guest during the recent webinar on “33 Ways to Attract
\nFacebook Fans, Provide Sterling Content & Keep Them Coming Back
\nfor More.” Follow one tip each day, and watch the number of
\n“Likes” on your page skyrocket.<\/p>\n

Read more about how to access the replay and the cheat sheet of
\ntips, part of the handouts, at
\n http:\/\/publicityhound.com\/facebookpages.htm<\/a><\/p>\n

=====================================
\n2. Make Your Blog Your Home Base
\n=====================================<\/p>\n

It’s darn near impossible to sell something directly from
\nTwitter, or even the snazziest Facebook page.<\/p>\n

But not from your blog.<\/p>\n

Your blog is the place where you can promote your expertise,
\nexplain how to use one of your products, answer readers’
\nquestions about your services, or go into great depth explaining
\nwhy visitors should donate to a worthy cause you’re promoting.
\nIt’s also the place where you can convince journalists that you
\nknow so much about your topic that they should be using you as a
\nsource, and probably even interviewing you for their articles.<\/p>\n

You can post photos and videos at your blog, too. After you’ve
\nhooked visitors and convinced them they need your products or
\nservices, you can link to a sales page at your website.<\/p>\n

The big mistake on social media sites is that most people skip
\nthe blog. They try to take their followers directly from Twitter
\nto a sales page. Spend a few minutes reading all the junk in your
\nTwitter feed and you’ll see what I mean.<\/p>\n

If you aren’t blogging yet, it isn’t too late to start. I have
\nyet another cheat sheet for you. It’s more than 100 ways to find
\ncontent for your blog so you’re never lacking for ideas. It comes
\nwith the replay of the teleseminar I created with Patsi Krakoff
\non “Time-saving Tips for Smart Business Blogging.” Read about
\nwhat Patsi will teach you at
\n http:\/\/publicityhound.com\/publicity-products\/marketing-
\ntapes\/businessblogging.htm<\/a><\/p>\n

======================================
\n3. The Press Release Addiction
\n======================================<\/p>\n

Writing press releases is like a drug addiction.<\/p>\n

It’s a quick fix that feels good, because it makes you think
\nyou’ve really accomplished something. But when you come down from
\nCloud Nine, it dawns on you that the press release hasn’t moved
\none journalist to call you. The problem of no media attention is
\nstill there–staring you in the face.<\/p>\n

Sound familiar?<\/p>\n

If so, break the vicious cycle right now by vowing to never write
\na press release and send it to a journalist or broadcaster if you
\nwant them to cover your story. Instead, write a compelling,
\npersonalized pitch that tells the journalist, “I know who you
\nare. I know what you cover. I know what you need. Here’s a story
\nidea that can help you.”<\/p>\n

Keep the press release in your back pocket, just in case they
\ntell you they are interested in the story and would like a
\nrelease along with an interview.<\/p>\n

A webinar I hosted recently, “A Simple 5-Part Formula for
\nDelivering the Perfect Media Pitch and Hitting it Out of the
\nPark,” shows you how to do what nine out of 10 other people
\naren’t doing when they want media attention. They aren’t
\ncustomizing pitches.<\/p>\n

The replay of the webinar includes handouts that offer samples of
\ncompelling pitches that generated media coverage. When Publicity
\nHound Mary Castillo used my formula, two journalists bit and said
\nthey’d cover her client’s story. Find out what she did that you
\ncould be doing at
\n http:\/\/publicityhound.com\/publicity-products\/marketing-
\ntapes\/pitchingformula.htm<\/a><\/p>\n

=====================================
\n4. Repeat of TV Talk Shows Webinar
\n=====================================<\/p>\n

If you missed the webinar on how to get booked on big TV talk
\nshows like “Rachael Ray,” “Live with Regis & Kelly” and the
\n“Wendy Wilson Show,” you’re in luck.<\/p>\n

Steve Harrison is repeating it at 2 and 7 p.m. Eastern Time on
\nThursday, Sept. 8. When you pitch, producers and guest bookers
\nmay ask you a question that you must be ready to answer, pronto.
\nFind out what it is and learn the inside secrets on exactly what
\nkinds of guests these shows are looking for. Register for the
\ncall at http:\/\/www.tvpublicityteleseminar.com\/?10011<\/a><\/p>\n

=====================================
\n5. Help This Hound
\n=====================================<\/p>\n

Leticia Meireles of San Diego, CA, writes:<\/p>\n

“I just had my birthday and, in lieu of gifts, I’ve been asking
\nfriends to support a cure for breast cancer.<\/p>\n

“Many generous business owners helped me to gather almost 100
\nitems to be sold on my fundraising online auction—items on
\nEbay, too. Many of them are from retailers and restaurants in San
\nDiego. Others are from national chains such as BestBuy. All
\nproceeds will benefit the Susan Komen 3-Day for the Cure.<\/p>\n

“I need to raise $10,000, but no one seems to be bidding. What
\nshould I do differently? You can see the items up for bid at
\n http:\/\/www.32auctions.com\/organizations\/1878\/auctions\/2039<\/a><\/p>\n

The Publicity Hound says:<\/p>\n

Social media to the rescue. At least that’s what I’d do. I’d find
\nevery social media group possible near San Diego and ask people
\nto spread the message for you. But that’s just a start. What
\nabout other online promotion ideas, and the many ways you can
\nspread the word offline? Hounds with ideas for Leticia can post
\nthem to my blog at http:\/\/publicityhound.net\/?p=9341<\/p>\n

======================================
\n6. Hound Video of the Week
\n======================================<\/p>\n

Check out this dog’s eyes as he stands before a plate of
\ncupcakes:<\/p>\n

http:\/\/www.youtube.com\/watch?v=iTuOr2vlC-c&feature=
\nplayer_embedded<\/a><\/p>\n

DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes,
\nperfect for a dog-lover, your favorite vet, or just for a few
\ngood laughs.<\/p>\n

BONUS: Buy the ebook and you also get a compilation of the 50
\nbest websites for dog humor.<\/p>\n

http:\/\/publicityhound.com\/dogjokebook\/<\/a><\/p>\n

======================================
\n7. And at My Blog & Mobile Site…
\n======================================<\/p>\n

What Taylor Swift can teach you about book marketing
\n http:\/\/publicityhound.net\/?p=9320<\/p>\n

Press release mistake: Not including a call to action
\n http:\/\/publicityhound.net\/?p=9311<\/p>\n

Promoting fiction: Should authors fake a memoir?
\n http:\/\/publicityhound.net\/?p=9252<\/p>\n

9 ways to sneak your website address into media stories
\n(A guest blog post I wrote)
\n http:\/\/www.arikhanson.com\/2011\/08\/25\/9-ways-to-sneak-your-
\nwebsite-address-into-media-stories\/<\/a><\/p>\n

——————————————-<\/p>\n

Follow me on Twitter:
\n http:\/\/www.twitter.com\/PublicityHound<\/a><\/p>\n

Join my Facebook Fan Page:
\n http:\/\/www.facebook.com\/publicityhound<\/a><\/p>\n

Connect with me on LinkedIn (and tell me how we know each other):
\n http:\/\/www.linkedin.com\/in\/publicityhound<\/a><\/p>\n

——————————————–<\/p>\n

Permission to Reprint:<\/p>\n

You may reprint any items from “The Publicity Hound’s Tips of the
\nWeek” in your print or electronic newsletter. But please include
\nthe following paragraph:<\/p>\n

Reprinted from “The Publicity Hound’s Tips of the Week,” an ezine
\nfeaturing tips, tricks and tools for generating free publicity.
\nSubscribe at http:\/\/publicityhound.com\/<\/a> and receive by email
\nthe handy cheat sheet “89 Reasons to Send a Press Release.”<\/p>\n

If you like these tips, please pass them on to your friends,
\nclients and colleagues.<\/p>\n

You are receiving this because you signed up for it at The
\nPublicity Hound website or you told me you want to subscribe.<\/p>\n

Privacy Statement:<\/p>\n

The Publicity Hound respects your privacy and has a strict anti-
\nspam policy at http:\/\/publicityhound.com\/privacypolicy.htm<\/a><\/p>\n

=======================================
\nJoan Stewart
\nThe Publicity Hound<\/p>\n","protected":false},"excerpt":{"rendered":"

The Publicity Hound’s Tips of the Week Issue #571 Sept. 6, 2011 Publisher: Joan Stewart mailto:JStewart@PublicityHound.com http:\/\/publicityhound.com http:\/\/www.publicityHound.mobi http:\/\/www.publicityhound.net\/ (Blog) http:\/\/www.publicityarticles.net (Ezine Archives) ========================================== “Tips, Tricks and Tools for Free Publicity” Receive this ezine direct to your desktop http:\/\/www.publicityarticles.net\/feed\/rss\/ =================================== In This Issue =================================== 1. Facebook Deadline Oct. 1 2. Make Your Blog Your Home\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":2,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[16,71,55,56,29,36,19,9],"class_list":{"0":"post-816","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-facebook","8":"tag-facebook-fan-pages","9":"tag-free-publicity","10":"tag-how-to-get-free-publicity","11":"tag-media-relations","12":"tag-pitching-the-media","13":"tag-pitching-to-reporters","14":"tag-publicity-for-niche-markets","15":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/816","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=816"}],"version-history":[{"count":3,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/816\/revisions"}],"predecessor-version":[{"id":43282,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/816\/revisions\/43282"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=816"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=816"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=816"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}