The Publicity Hound’s
\nTips of the Week
\nIssue #570 Aug. 30, 2011<\/p>\n
Publisher: Joan Stewart
\n==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===================================<\/p>\n
In This Issue
\n===================================<\/p>\n
1. Surprising Source of Traffic<\/p>\n
2. Write Razor-Sharp on Facebook<\/p>\n
3. Pitch a “Follow Up”<\/p>\n
4. Don’t Share Photo Albums<\/p>\n
5. Sell My Products & Services<\/p>\n
6. Hound Joke of the Week<\/p>\n
7. And at My Blog & Mobile Site…<\/p>\n
=====================================
\n1. Surprising Source of Traffic
\n=====================================<\/p>\n
Which website is the biggest referrer of traffic on the Internet?<\/p>\n
You get three guesses.<\/p>\n
Nope, it’s not Twitter. It’s not Facebook either. And it’s not
\nLinkedIn.<\/p>\n
If you guessed Google, that’s wrong, too. Google is a search
\nengine, not a website.<\/p>\n
The one site that drives more traffic than any other is
\nStumpleUpon.com, a social bookmarking site.<\/p>\n
I was shocked when I saw that statistic recently. But when you
\nstop to think about it, it makes perfect sense. Social
\nbookmarking sites exist to share links to interesting content on
\nthe Web. Sites like Facebook exist to keep you on Facebook,
\ninteracting with your friends.<\/p>\n
Why is StumbleUpon important for Publicity Hounds?<\/p>\n
Because if you create a StumbleUpon account and share terrific
\ncontent, other “Stumblers” will view you as a reputable source.
\nYou can then–very infrequently and very carefully–share your
\nown content, even though it’s better to have someone else share
\nit for you.<\/p>\n
Colin Martin, a social bookmarking expert, says sites like
\nStumbleUpon also help you become a recognized expert within your
\nfield. He explained how to use that site and Delicious, Digg and
\nReddit, the three other major sites, during a teleseminar called
\n“How to do Social Bookmarking to Promote Your Expertise, Attract
\nFollowers & Pull Massive Amounts of Traffic.” The audio replay or
\nelectronic transcript comes with four short videos that show you
\nhow to create your accounts at bookmarking sites, bookmark
\ncontent, make friends and join groups, and find everyday uses for
\nthis powerful marketing tool.<\/p>\n
Read more about what you’ll learn to do at ===================================== If you’re searching for a compelling topic to write about in your http:\/\/www.allfacebook.com\/infographic-8-ways-to-conquer- Here’s one of them. Write a fill-in-the-blank sentence, like I used to think status updates like that were nonsense. But Of course, the fill-in-the-blank tactic can be used on your Pages I hosted Mari Smith, the world’s Number One Facebook expert, Read more about how to access the replay and the cheat sheet at ====================================== One of the easiest ways to generate publicity is by pitching a Let’s say you’re a nonprofit that received publicity a year ago Don’t let the publicity end there. Return to the same media These stories are easy to place because the media already have Publicity Hound Mary Castillo of Orange County, Calif., used the Read more about what I taught Publicity Hounds how to do, and ===================================== If a family member or employee who is very famous in your This is an old reporter’s trick, and the media will sometimes try Offer a few photos, but save several for other media. One way This tip comes from my ebook, “How to Use Photos & Graphics in If you’re only pitching stories, you’re missing half your chances ===================================== If you love my products and services and want to recommend them And stay tuned for a webinar I’ll be hosting next month, filled ====================================== The Publicity Hound asks:<\/p>\n When dog food is “new and improved” and better tasting, who tests DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes, BONUS: Buy the ebook and you also get a compilation of the 50 http:\/\/publicityhound.com\/dogjokebook\/<\/a><\/p>\n ====================================== Promoting fiction: Should authors fake a memoir? Prepare your PR company for hurricanes, earthquakes =======================================<\/p>\n Joan Stewart The Publicity Hound’s Tips of the Week Issue #570 Aug. 30, 2011 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Surprising Source of Traffic 2. Write Razor-Sharp on Facebook 3. Pitch a “Follow Up” 4. Don’t Share Photo Albums 5. Sell My Products & Services 6.\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":5,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[16,56,29,36,9,5,26],"class_list":{"0":"post-812","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-facebook","8":"tag-how-to-get-free-publicity","9":"tag-media-relations","10":"tag-pitching-the-media","11":"tag-publicity-for-niche-markets","12":"tag-publicity-tips","13":"tag-social-bookmarking","14":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/812","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=812"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/812\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=812"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=812"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=812"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n http:\/\/publicityhound.com\/publicity-products\/marketing-tapes\/social_bookmarking.htm<\/a><\/p>\n
\n2. Write Razor-Sharp on Facebook
\n=====================================<\/p>\n
\nnext Facebook Status Update, and you’re in a hurry, consult this
\ninfographic that lists eight clever ideas:<\/p>\n
\nfacebook-statuses-2011-08<\/p>\n
\nthis: “___________ always makes me smile.”<\/p>\n
\npeople love responding to them. And as the infographic I linked
\nto above explains, the more Likes and Comments your content
\nreceives, the higher your Edgerank score. And the higher your
\nscore, the more your content will appear in your friends’ and
\nfans’ news feeds.<\/p>\n
\nas well. One of the most frequent questions I receive is, “How
\ncan I get more people to Like my pages?”<\/p>\n
\nduring a webinar recently on “33 Ways to Attract Facebook Fans,
\nProvide Sterling Content & Keep Them Coming Back for More.” The
\nwebinar replay comes with a handy cheat sheet that lists all 33
\ntips. Follow one tip each day, and watch the number of “Likes” on
\nyour Page skyrocket.<\/p>\n
\n http:\/\/publicityhound.com\/facebookpages.htm<\/a><\/p>\n
\n3. Pitch a “Follow Up”
\n======================================<\/p>\n
\nstory that’s a “follow up” to a story about you that a media
\noutlet already has covered.<\/p>\n
\nfor several new partnerships you formed with local businesses to
\nplace people with disabilities in jobs at those companies.<\/p>\n
\noutlets and let them know the rest of the story. How are the
\nemployees doing?
\nDo they have good attendance records? Have any of them been
\npromoted? Have you placed additional people with disabilities in
\njobs?<\/p>\n
\ncovered you. “Follow up” is media lingo, so use that phrase when
\nyou pitch.<\/p>\n
\nother pitching tips I shared during a webinar earlier this month
\nand, within 15 minutes of pitching, received two confirmations
\nfrom reporters who agreed to run her story. A radio show that
\nshe’s been trying to get her client onto for a year also
\nexpressed interest.<\/p>\n
\naccess the video replay and handouts that include pitches that
\nreceived media attention:
\n http:\/\/publicityhound.com\/publicity-products\/marketing-
\ntapes\/pitchingformula.htm<\/a><\/p>\n
\n4. Don’t Share Photo Albums
\n=====================================<\/p>\n
\ncommunity dies, and the local newspaper or TV station asks you
\nfor photos, don’t hand over your entire photo album when they ask
\nfor it.<\/p>\n
\nto pull this off so competing media can’t get access to your
\nphotos.<\/p>\n
\naround this problem, of course, is to offer digital photos.<\/p>\n
\nYour Publicity Campaign” at
\n http:\/\/publicityhound.com\/publicityphotos.htm<\/a><\/p>\n
\nfor publicity.<\/p>\n
\n5. Sell My Products & Services
\n=====================================<\/p>\n
\nto your own followers, and earn a hefty commission for every
\nsale, sign up for my affiliate program at
\n http:\/\/publicityhound.com\/affiliateinstructions.htm<\/a><\/p>\n
\nwith helpful tips that will explain the best ways to promote, all
\nwithin guidelines from the Federal Trade Commission.<\/p>\n
\n6. Hound Joke of the Week
\n======================================<\/p>\n
\nit?<\/p>\n
\nperfect for a dog-lover, your favorite vet, or just for a few
\ngood laughs.<\/p>\n
\nbest websites for dog humor.<\/p>\n
\n7. And at My Blog & Mobile Site…
\n======================================<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=9252<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=9233<\/p>\n
\nThe Publicity Hound<\/p>\n","protected":false},"excerpt":{"rendered":"