{"id":8114,"date":"2017-12-16T18:59:16","date_gmt":"2017-12-16T18:59:16","guid":{"rendered":"https:\/\/publicityhound.com\/tips\/?p=8114"},"modified":"2024-04-28T21:16:33","modified_gmt":"2024-04-28T21:16:33","slug":"where-the-media-find-experts","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/tips-of-the-week\/where-the-media-find-experts\/","title":{"rendered":"Where the Media Find Experts"},"content":{"rendered":"

 <\/p>\n

Issue #1182 Dec. 16,\u00a02017
\n Publisher: Joan Stewart<\/p>\n

“Tips, Tricks and Tools for Free Publicity”<\/h2>\n

In This Issue<\/strong><\/h3>\n
    \n
  1. Where the Media Find Experts<\/li>\n
  2. Social Media Trends for 2018<\/li>\n
  3. Time for You to Make Predictions<\/li>\n
  4. Hound\u00a0Video\u00a0of the Week<\/li>\n<\/ol>\n
    \n

    This Weekend in the Hound House:<\/strong><\/p>\n

    I’m loading up on Grandma’s Secret Spot Remover<\/a>, a 2-ounce bottle sold at Walmart for $6.31. While I was at the self-service checkout this week, a clerk saw me scanning a bottle of Shout stain remover. She walked over and told me that the Grandma’s brand is far superior but almost no one knows about. I’ll try it this weekend. What a great stocking stuffer!<\/p>\n<\/blockquote>\n

    1. Where the Media Find Experts<\/h3>\n

    \"\"<\/h3>\n

    When news breaks and reporters on deadline need background, quotes, an explanation of industry lingo, and sources who can help sort it all out, they have a variety of ways they can find experts.<\/p>\n

    They can use our old pal Google. They can search LinkedIn groups. They can look in their files to see who has been quoted in the past.<\/p>\n

    One of the easiest ways, however, is to consult the Yearbook of Experts, the bible for journalists who are looking for experts to interview, especially on deadline. A paid listing makes it easy for the media to find you when they\u2019re searching.<\/p>\n

    Your Press Room at ExpertClick.com shows your press releases and can include text, photos, logos plus links to your LinkedIn, Twitter and Facebook profiles.<\/p>\n

    To do: Tuesday, Dec. 20<\/strong>, is the deadline to be included in the 2018 printed Yearbook of Experts. Publicity Hounds can save $100 on membership with this affiliate link.<\/a> For more information, contact publisher Mitchell P. Davis<\/strong> at 202-333-5000 or Mitchell@YearbookofExperts.com.<\/p>\n

    #ExpertSources #YearbookofExperts<\/p>\n

    2. Social Media Trends for 2018<\/h3>\n

    \"\"<\/p>\n

    Augmented reality on Facebook. More video on Twitter. More shopping tags on Instagram. Better search functions on Snapchat.<\/p>\n

    Those are just a few of the more than two dozen predictions for social media next year.<\/p>\n

    Short-form videos of 10 to 30 seconds took over social media last year, writes Emma Wiltshire<\/strong> for the Social Media Today blog.<\/p>\n

    Not surprisingly, video will continue to be front and center next year. <\/p>\n

    Social Media Today has created a visual round-up of what it sees.<\/p>\n

    To do:<\/strong> Check out the infographic<\/a> that gives you a bird’s-eye view for 2018. Then read the articles that go into more depth on what you can expect on six major social media sites next year.<\/p>\n

    #SocialMediaTrends #FacebookTrends<\/p>\n

    3. Time for You to Make Predictions<\/h3>\n

    \"\"<\/p>\n

    Grab your crystal ball and predict what 2018 will look like for your industry.<\/p>\n

    How will the new year be affected by the sexual harassment scandals, publishing trends, the on-fire stock market, lower taxes, higher interest rates, technological advances or social media?<\/p>\n

    Create your own content that explains your predictions. Or pitch the story to journalists who cover your industry or to bloggers as a guest blog post. You can even present it as a tips list.<\/p>\n

    To do:<\/strong> Follow my step-by-instructions on \u201cHow to Use a Tips List to Promote Absolutely Anything.\u201d<\/a> It comes with a giant bonus package that includes 3 tips lists you can use as a template.<\/p>\n

    #2018Predictions #Predictions<\/p>\n

    4. Hound\u00a0Video\u00a0of the Week<\/h3>\n

    \"\"<\/a><\/p>\n

    Will somebody please put a Dachshund puppy and an iPad in my Christmas stocking? You’ll ask for them too when you see this video.<\/a><\/p>\n[Tweet “#PublicityTips — Where the Media Find Experts\u00a0 #ExpertSources #YearbookofExperts”]\n","protected":false},"excerpt":{"rendered":"

    The Publicity Hound’s Tips of the Week<\/h2>\n

    – Issue #1182 Dec. 16, 2017<\/h3>\n
      \n
    1. Where the Media Find Experts<\/li>\n
    2. Social Media Trends for 2018<\/li>\n
    3. Time for You to Make Predictions<\/li>\n
    4. Hound Video of the Week<\/li>\n<\/ol>\n

       Read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":8117,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":0,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[513,476,225],"class_list":{"0":"post-8114","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tips-of-the-week","8":"tag-experts","9":"tag-social-media-trends","10":"tag-tips-lists","11":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/8114","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=8114"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/8114\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=8114"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=8114"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=8114"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}