{"id":808,"date":"2011-08-25T12:28:20","date_gmt":"2011-08-25T17:28:20","guid":{"rendered":"http:\/\/www.publicityarticles.net\/?p=808"},"modified":"2025-11-10T21:36:31","modified_gmt":"2025-11-10T21:36:31","slug":"how-to-follow-up-a-pitch","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/tips-of-the-week\/how-to-follow-up-a-pitch\/","title":{"rendered":"How to Follow Up a Pitch"},"content":{"rendered":"

The Publicity Hound’s
\nTips of the Week
\nIssue #569 Aug. 23, 2011
\nPublisher: Joan Stewart
\n mailto:JStewart@PublicityHound.com<\/a>
\n http:\/\/publicityhound.com<\/a>
\n http:\/\/www.publicityHound.mobi<\/a>
\nhttp:\/\/www.publicityhound.net<\/a> (Blog)
\nhttp:\/\/www.publicityarticles.net (Ezine Archives)<\/p>\n

==========================================<\/p>\n

“Tips, Tricks and Tools for Free Publicity”<\/p>\n

Receive this ezine direct to your desktop
\n http:\/\/www.publicityarticles.net\/feed\/rss\/<\/p>\n

===================================
\nIn This Issue
\n===================================<\/p>\n

1. How to Follow Up a Pitch<\/p>\n

2. Reader’s Digest Wants Your Story<\/p>\n

3. How Not to Walk Off the Set<\/p>\n

4. Tips for Pitching Local TV News<\/p>\n

5. Help This Hound<\/p>\n

6. Hound Video of the Week<\/p>\n

7. And at My Blog & Mobile Site…<\/p>\n

=====================================
\n1. How to Follow Up a Pitch
\n=====================================<\/p>\n

In the old days, a decade ago, PR experts advised that after
\npitching a journalist, you should follow up seven times before
\nyou give up and move on.<\/p>\n

No more.<\/p>\n

Today, smart Publicity Hounds also spend their time doing things
\nthey didn’t have to worry about back then: managing their
\nFacebook pages, bookmarking, tweeting, sharing industry news on
\nLinkedIn, blogging, and commenting at other people’s blogs. It’s
\nimpractical and next to impossible to do all that and follow up a
\npitch seven times.<\/p>\n

When I presented last week’s webinar on “A Simple 5-Step Formula
\nfor Delivering the Perfect Media Pitch & Hitting It Out of the
\nPark,” I recommended you follow up three or four times.<\/p>\n

But when you do, don’t call and say, “Hi, I’m calling to follow
\nup on….”<\/p>\n

It’s better to say, “I sent you information on…” and then offer
\nsomething else. That could be a photo opportunity, a graphic, an
\nadditional source or two, or statistics for a sidebar. Sometimes
\nthat extra little nugget will tip the scales in your favor and
\nencourage the journalist to say “yes.”<\/p>\n

One Publicity Hound who attended the webinar already has gotten a
\n“yes” from two reporters, after using my 5-step formula. Learn
\nhow to access the video replay, handouts and other materials at
\n http:\/\/publicityhound.com\/publicity-products\/marketing-
\ntapes\/pitchingformula.htm<\/a><\/p>\n

=====================================
\n2. Reader’s Digest Wants Your Story
\n=====================================<\/p>\n

Can you write your autobiography in 150 words or less, and
\ninclude advice or a life lesson?<\/p>\n

If so, you should enter “Your Life…The Reader’s Digest
\nVersion,” a campaign on the magazine\u2019s Facebook page at
\n http:\/\/www.facebook.com\/ReadersDigest<\/a><\/p>\n

Grand prize is $25,000 and lots of exposure. The winning entry
\nwill be printed in the magazine (circulation 17 million).<\/p>\n

Jane Lynch, of the TV hit show “Glee,” is spokesperson for the
\ncampaign and submitted the first entry.<\/p>\n

After you write yours, you can encourage your friends to vote for
\nit. The page is a little clunky, and you can’t see all the
\nentries. But you can search for them by name or topic.<\/p>\n

Share a lesson, simple advice, funny moment, or a story about
\nyour life. You can also upload a photo or video.<\/p>\n

If you’d rather skip this and spend your time acquiring more
\nFacebook fans, use the helpful handout I compiled on “33 Ways to
\nFind Facebook Fans, Provide Sterling Content & Keep Them Coming
\nBack for More.” It comes with the video replay, MP3 and other
\nbonuses from the webinar I hosted with Mari Smith recently. she’s
\nthe world’s Number 1 Facebook expert.<\/p>\n

Read more about what you’ll be able to do at
\n http:\/\/publicityhound.com\/facebookpages.htm<\/a><\/p>\n

======================================
\n3. How Not to Walk Off the Set
\n======================================<\/p>\n

Former U.S. Senate candidate Christine O’Donnell blew it big time
\nwhen she walked off the set of CNN last week while being
\ninterviewed by Piers Morgan.<\/p>\n

He asked her opinion on gay marriage. But she said she wanted to
\ntalk instead about her new book. From there, things got really
\nugly.<\/p>\n

Here’s an entertaining video compiled by CNN reporter Jeanne Moos
\non how not to walk off the set of an interview.<\/p>\n

http:\/\/piersmorgan.blogs.cnn.com\/2011\/08\/19\/in-wake-of-the-walk-off-how-not-to-walk-out-of-an-interview\/?hpt=pm_mid<\/a><\/p>\n

=====================================
\n4. Tips for Pitching Local TV News
\n=====================================<\/p>\n

The local TV newscast that typically pulls the biggest audience
\nis at 10 or 11 p.m. on Sunday.<\/p>\n

I can’t remember where I heard that statistic, but it’s true in
\nmy house. I never watch the local TV news during the week. But I
\nalways watch it on Sunday night, mostly because I want to see the
\nweather forecast for the coming week.<\/p>\n

Feature stories abound on Sunday night because there’s so little
\nhard news to report. If you’re pitching local TV, try to figure
\nout an angle that ties into the coming week. Can you tie into the
\nchanging of the seasons? The weather? An upcoming holiday?<\/p>\n

Are you the local angle to a national story that will be in the
\nnews during that week? Is your company or nonprofit doing
\nsomething that week that’s newsworthy?<\/p>\n

Shawne Duperon, a TV producer, knows all the inside tips on how
\nto catch the attention of local TV news producers. She shared
\nthem all during the teleseminar “How to Get on the Local TV News
\nTomorrow.” Read about what she discussed and how you can access
\nthe audio replay or the downloadable transcript, at
\n http:\/\/publicityhound.com\/publicity-products\/marketing-
\ntapes\/getinthenews.htm<\/a><\/p>\n

=====================================
\n5. Help This Hound
\n=====================================<\/p>\n

This week, five Publicity Hounds responded to Dr. Karen Hoving’s
\nquestion about whether she should continue to use social media to
\nmarket her psychology practice in Aurora, Colo.<\/p>\n

From Kevin Green:<\/p>\n

“Trust. It’s important for your business. Blogs can be used to
\nshow you know your stuff and are likable, which leads to trust.
\nAsk for newsletter sign-ups at your blog.”<\/p>\n

From Mary Jane Hurley Brant:<\/p>\n

“Write articles on topics that you’re an expert in, and then post
\non Facebook, LinkedIn and everywhere you can think of. Articles
\naddressing important topics today drive traffic and it’s
\ndifferent than a blog. Submitting our articles to credible sites
\nas Ezinearticles.com (to name one great place) is always helpful
\nespecially when one becomes recognized as an expert.”<\/p>\n

From Bruce Bair:<\/p>\n

“Twitter is helpful for letting followers know your schedule and
\nto get them to come to your main site.<\/p>\n

“Facebook is a place you can get a following. Be sure you have a
\nlanding page there and that you have content only available
\nthere. Create some video on the problems of prominent people in
\nthe news: Mel Gibson, Lindsay Lohan and Britney Spears.”<\/p>\n

The Publicity Hound says:<\/p>\n

Read all the responses to this “Help This Hound” question at
\n http:\/\/publicityhound.net\/?p=9172<\/p>\n

Send your own “Help This Hound” question to:
\n mailto:JStewart@PublicityHound.com?subject=HelpThisHound<\/a> and
\ninclude your city and state.<\/p>\n

======================================
\n6. Hound Video of the Week
\n======================================<\/p>\n

You think dogs can’t spell? Watch this German Short-hair Pointer
\nlisten intently for its owner to drop the clue that signifies
\ngood times ahead. Bogie, my German Short-hair, tilts her head to
\nthe side, just like this one does, when I’m talking to her. Too
\ncute.<\/p>\n

http:\/\/www.youtube.com\/watch?v=3m78V6ub4ao&feature=related<\/a><\/p>\n

DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes,
\nperfect for a dog-lover, your favorite vet, or just for a few
\ngood laughs.<\/p>\n

BONUS: Buy the ebook and you also get a compilation of the 50
\nbest websites for dog humor.<\/p>\n

http:\/\/publicityhound.com\/dogjokebook\/<\/a><\/p>\n

======================================
\n7. And at My Blog & Mobile Site…
\n======================================<\/p>\n

3 ways to customize a pitch to journalists and get a “yes!”
\n http:\/\/publicityhound.net\/?p=9216<\/p>\n

——————————————-<\/p>\n

Follow me on Twitter:
\n http:\/\/www.twitter.com\/PublicityHound<\/a><\/p>\n

Join my Facebook Fan Page:
\n http:\/\/www.facebook.com\/publicityhound<\/a><\/p>\n

Connect with me on LinkedIn (and tell me how we know each other):
\n http:\/\/www.linkedin.com\/in\/publicityhound<\/a><\/p>\n

——————————————–<\/p>\n

Permission to Reprint:<\/p>\n

You may reprint any items from “The Publicity Hound’s Tips of the
\nWeek” in your print or electronic newsletter. But please include
\nthe following paragraph:<\/p>\n

Reprinted from “The Publicity Hound’s Tips of the Week,” an ezine
\nfeaturing tips, tricks and tools for generating free publicity.
\nSubscribe at http:\/\/publicityhound.com\/<\/a> and receive by email
\nthe handy cheat sheet “89 Reasons to Send a Press Release.”<\/p>\n

If you like these tips, please pass them on to your friends,
\nclients and colleagues.<\/p>\n

You are receiving this because you signed up for it at The
\nPublicity Hound website or you told me you want to subscribe.<\/p>\n

Privacy Statement:<\/p>\n

The Publicity Hound respects your privacy and has a strict anti-
\nspam policy at http:\/\/publicityhound.com\/privacypolicy.htm<\/a><\/p>\n

=======================================
\nJoan Stewart
\nThe Publicity Hound<\/p>\n","protected":false},"excerpt":{"rendered":"

The Publicity Hound’s Tips of the Week Issue #569 Aug. 23, 2011 Publisher: Joan Stewart mailto:JStewart@PublicityHound.com http:\/\/publicityhound.com http:\/\/www.publicityHound.mobi http:\/\/www.publicityhound.net (Blog) http:\/\/www.publicityarticles.net (Ezine Archives) ========================================== “Tips, Tricks and Tools for Free Publicity” Receive this ezine direct to your desktop http:\/\/www.publicityarticles.net\/feed\/rss\/ =================================== In This Issue =================================== 1. How to Follow Up a Pitch 2. Reader’s Digest Wants\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":1,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[71,55,56,19,9,5,27,14],"class_list":{"0":"post-808","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-facebook-fan-pages","8":"tag-free-publicity","9":"tag-how-to-get-free-publicity","10":"tag-pitching-to-reporters","11":"tag-publicity-for-niche-markets","12":"tag-publicity-tips","13":"tag-social-media","14":"tag-social-networking","15":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/808","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=808"}],"version-history":[{"count":3,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/808\/revisions"}],"predecessor-version":[{"id":43281,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/808\/revisions\/43281"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=808"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=808"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=808"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}