{"id":8066,"date":"2017-11-24T21:35:18","date_gmt":"2017-11-24T21:35:18","guid":{"rendered":"https:\/\/publicityhound.com\/tips\/?p=8066"},"modified":"2024-04-28T21:21:28","modified_gmt":"2024-04-28T21:21:28","slug":"10-ways-your-website-hurts-publicity","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/tips-of-the-week\/10-ways-your-website-hurts-publicity\/","title":{"rendered":"10 Ways Your Website Hurts Publicity"},"content":{"rendered":"

 <\/p>\n

Issue #1176 Nov. 25,\u00a02017
\n Publisher: Joan Stewart<\/p>\n

“Tips, Tricks and Tools for Free Publicity”<\/h2>\n

In This Issue<\/strong><\/h3>\n
    \n
  1. 10 Ways Your Website Hurts Publicity<\/li>\n
  2. Skip the Emojis when Pitching<\/li>\n
  3. Stay Tuned for Cyber Monday<\/li>\n
  4. Hound\u00a0Video\u00a0of the Week<\/li>\n<\/ol>\n
    \n

    This Weekend in the Hound House:<\/strong><\/p>\n

    I’m getting super-excited about my plans to experience Camino de Santiago<\/strong> with my good friend and assistant, Christine Buffaloe<\/strong>, in the autumn of 2019. It’s a 500-mile pilgrimage across northern Spain, on foot, with walking sticks. When Chris was here last weekend, we watched the movie “The Way” with Martin Sheen<\/strong>, about this trek-of-a-lifetime. We’ll walk about 18 miles a day over 30 days and end at the Santiago de Compostela Cathedral<\/strong>, the sacred monument housing the earthly remains of St. James the Greater, who brought Christianity to Spain.<\/p>\n<\/blockquote>\n

    1. 10 Ways Your Website Hurts Publicity<\/h3>\n

    \"\"<\/h3>\n

    Look no further than your website for one of the biggest mistakes that could derail your publicity efforts.<\/p>\n

    Within five seconds of arriving, do visitors (including journalists), know exactly what you do? If not, confused visitors usually do one thing. They leave.<\/p>\n

    On my homepage, it says, “If you need free publicity for a product, service, cause or issue, you’re in the right place.”<\/p>\n

    My author client, Dr. Kevin Haselhorst<\/strong>, is an expert in palliative care, a difficult topic to explain quickly. The headline on his homepage says: “I help caregivers, patients and their doctors understand how palliative care supports dying with dignity.”<\/p>\n

    Next to the headline, visitors see a smiling Dr. H in his white lab coat, with a stethoscope draped around his neck. Regardless of what you do or sell, lack of a photo showing you smiling can also send visitors fleeing.<\/p>\n

    To do:<\/strong> Read my article, “Top 10 Ways Your Website Leaves Readers, and Leads, in the Dust.”<\/a>\u00a0 Even though it’s written for authors, some of the mistakes apply to other sites too. <\/p>\n

    #AuthorWebsites #WebsiteMistakes<\/p>\n

    2. Skip the Emojis When Pitching<\/h3>\n

    \"\"<\/p>\n

    Emojis are so prevalent these days, that you probably don’t think twice before clicking on one when texting or sharing content on social media.<\/p>\n

    Not so fast if you’re pitching a journalist.<\/p>\n

    Results of a survey taken several months ago by Much Rack show more than 7 out of 10 journalists don’t like pitches with emojis. I’m guessing that that’s because emojis are too personal. Journalists don’t like being viewed as your friend.<\/p>\n

    To do: Learn which social network journalists use the most and other results in Muck Rack’s report on “How journalists are using social media”<\/a> which you can download here.\u00a0<\/p>\n

    #JournalistSurvey #MuckRack<\/p>\n

    3. Stay Tuned for Cyber Monday<\/h3>\n

    \"\"<\/p>\n

    If you’ve been waiting for a special treat at The Publicity Hound’s store, this is it.<\/p>\n

    Look for the email reminder fist thing Monday morning to celebrate Cyber Monday. Select from my super-popular special reports or my in-depth 90-minute videos on a variety of topics, and slash the price in half. This is a one-day-only sale you won’t wants to miss.<\/p>\n

    Check details on Monday.<\/strong><\/p>\n

    4. Hound\u00a0Video\u00a0of the Week<\/h3>\n

    \"\"<\/p>\n

    A Brussels Griffon named Newton<\/strong> wins Best in Show at this year’s National Dog Show<\/a> in Oaks, Pa. The competition was broadcast on Thanksgiving.here’s what a talking dog dinner party looks like.<\/p>\n[Tweet “#PublicityTips — 10 Ways Your Website Hurts Publicity #WebsiteMistakes #MuckRack”]\n","protected":false},"excerpt":{"rendered":"

    The Publicity Hound’s Tips of the Week<\/h2>\n

    – Issue #1176 Nov 25, 2017<\/h3>\n
      \n
    1. 10 Ways Your Website Hurts Publicity<\/li>\n
    2. Skip the Emojis when Pitching<\/li>\n
    3. Stay Tuned for Cyber Monday<\/li>\n
    4. Hound Video of the Week<\/li>\n<\/ol>\n

       Read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":8071,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":2,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[206,520,452,213],"class_list":{"0":"post-8066","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tips-of-the-week","8":"tag-author-marketing","9":"tag-cyber-monday","10":"tag-emojis","11":"tag-pitching-journalists","12":"entry"},"featured_image_src":"https:\/\/purelysupp.com\/publicity\/wp-content\/uploads\/sites\/15\/2011\/03\/everyblock-top-of-page-22.jpg","featured_image_src_square":"https:\/\/purelysupp.com\/publicity\/wp-content\/uploads\/sites\/15\/2011\/03\/everyblock-top-of-page-22.jpg","author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/8066","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=8066"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/8066\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media\/8071"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=8066"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=8066"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=8066"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}