The Publicity Hound’s
\nTips of the Week
\nIssue #568 Aug. 16, 2011<\/p>\n
Publisher: Joan Stewart
\n==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===================================<\/p>\n
In This Issue
\n===================================<\/p>\n
1. A Dirty Word When Pitching<\/p>\n
2. Offer Extras & Sweeten the Pitch<\/p>\n
3. Attract More Facebook Fans<\/p>\n
4. Wanted: Your Guest Blog Post<\/p>\n
5. Help This Hound<\/p>\n
6. Hound Photos of the Week<\/p>\n
7. And at My Blog & Mobile Site…<\/p>\n
=====================================
\n1. A Dirty Word When Pitching
\n=====================================<\/p>\n
The next time you pitch a story idea to a journalist, don’t use
\nthe one word that will force the reporter to hit the delete key,
\nwrite you off as a jerk, and maybe even blackball you.<\/p>\n
The word?<\/p>\n
Publicity.<\/p>\n
As in, “We’re hoping for a little publicity for our fund-raiser
\nto benefit cancer research.”<\/p>\n
Journalists HATE that word. They don’t view their jobs as giving
\npeople publicity. They cover news.<\/p>\n
Bloggers might cut you a little slack, but don’t use the word
\nwith them, either.<\/p>\n
Your job as a Publicity Hound is to be as helpful as possible to
\nanyone you pitch and to send the message, “I’m here to help you,”
\nnot “I’m here so you can help me.”<\/p>\n
The list of pitching mistakes is longer than my dog’s 3-foot
\nleash. It includes sending the same one-size-fits-all pitch to
\ndozens of media outlets, putting all journalists’ email addresses
\nin the CC line of your email, misspelling their names, pitching
\nvia Twitter when the journalist doesn’t want to be pitched there,
\nand obeying journalists when they tell you, “Do not follow up.”<\/p>\n
What they really mean is, “Don’t follow up if you don’t have
\nanything of value to offer.”<\/p>\n
So what can you offer that will make them pay attention?<\/p>\n
Lots of things like photos and graphics, and even audio and
\nvideo. I’ll cover them all when I host the webinar “A Simple 5-
\nPart Formula for Delivering the Perfect Media Pitch and Hitting
\nit Out of the Park” from 3 to 4:30 p.m. Eastern Time on Thursday,
\nAug. 18. If the time is inconvenient, register anyway, because
\nyou’ll receive the video replay and other materials within 72
\nhours.<\/p>\n
You can use my formula as a cheat sheet every time you pitch. And
\nI’ll give you 27 story angles you can steal on days when the idea
\nwell is dry.<\/p>\n
Register here:<\/p>\n
http:\/\/publicityhound.com\/publicity-products\/marketing- ===================================== One of the little extras you can offer journalists when you pitch That’s one of three strategies that a husband and wife used to Steve Harrison interviewed them and found out they used two other I promote this teleseminar as a compensated affiliate, because an ====================================== An excellent way to pull more people to your Facebook page is to But don’t promote. Share helpful content their readers will find How do you find those page owners? Simple. By following the trail Start with someone you already know who reaches the same audience When you see a page that’s a good fit, click on “Like” at the During this exercise, it’s a good idea to use a paper and pen and That’s one of several dozen ideas I discussed with Mari Smith, If you missed it, you can still access the video replay, Mari’s ===================================== Bloggers are trying to squeeze in a week or two of vacation August is the ideal time to suggest a guest blog post to a That’s what I did last week and the blogger said “yes!” He also If your idea isn’t a perfect fit and the blogger declines, ask, I always welcome guest posts on topics that include how to use ===================================== Dr. Karen Hoving of Aurora, Colo., writes:<\/p>\n “I have a Ph.D. in Clinical Psychology and specialize in two “Here\u2019s what I\u2019m doing right now to market myself:<\/p>\n –A Facebook page.<\/p>\n –A website.<\/p>\n –Two blogs: The Couch Trip for general psychology and –A monthly newsletter (with only 11 subscribers-\u2013sigh).<\/p>\n –A Twitter account.<\/p>\n –A LinkedIn profile (but am not terribly active). I share “Here\u2019s my question: Do shrinks get patients via social media “Can this be marketed on sites like Facebook and Twitter? If so, “If social media won\u2019t work for me\u2014and I\u2019m willing to be The Publicity Hound says: Many other professionals face the same Send your own “Help this Hound” question to: ====================================== 10 Adorable Corgi Videos on YouTube (I love the one of the Corgi http:\/\/socialtimes.com\/corgi-videos_b72360<\/a><\/p>\n DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes, BONUS: Buy the ebook and you also get a compilation of the 50 http:\/\/publicityhound.com\/dogjokebook\/<\/a><\/p>\n ====================================== Pitch Patch.com for a new series on the American Dream Pitching journalists? How to avoid “spraying & praying” =======================================<\/p>\n Joan Stewart The Publicity Hound’s Tips of the Week Issue #568 Aug. 16, 2011 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. A Dirty Word When Pitching 2. Offer Extras & Sweeten the Pitch 3. Attract More Facebook Fans 4. Wanted: Your Guest Blog Post 5. Help This\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":0,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[16,71,56,36,45,9,5,27],"class_list":{"0":"post-806","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-facebook","8":"tag-facebook-fan-pages","9":"tag-how-to-get-free-publicity","10":"tag-pitching-the-media","11":"tag-pr","12":"tag-publicity-for-niche-markets","13":"tag-publicity-tips","14":"tag-social-media","15":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/806","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=806"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/806\/revisions"}],"predecessor-version":[{"id":43259,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/806\/revisions\/43259"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=806"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=806"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=806"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\ntapes\/pitchingformula.htm<\/a><\/p>\n
\n2. Offer Extras & Sweeten the Pitch
\n=====================================<\/p>\n
\nis a list of other sources they can call to round out their story
\nor their program.<\/p>\n
\nclinch a seven-minute segment on the “Today” show.<\/p>\n
\nstrategies to get the producers to say “yes.” He’s repeating a
\nteleseminar with producers who book guests on TV talk shows for
\nABC, NBC, CBS and Fox, at 2 and 7 p.m. Eastern Time today.
\nRegister at http:\/\/www.tvpublicityteleseminar.com\/?10011<\/a><\/p>\n
\nappearance on a big TV talk show can propel authors, speakers,
\nexperts and small business people to stardom. Producers pay
\nattention to who’s booking which experts, and it isn’t unusual
\nfor you to receive multiple calls from other producers if you
\nmake it onto just one show.<\/p>\n
\n3. Attract More Facebook Fans
\n======================================<\/p>\n
\npost on the walls of other Facebook pages if the target audiences
\nare similar to yours.<\/p>\n
\ninteresting.<\/p>\n
\nof bread crumbs on Facebook.<\/p>\n
\nyou do, perhaps somebody in your industry. Go to their Facebook
\npage and look along the left margin where it says “Likes.” Find
\nout what pages they have Liked. Click through to each one.<\/p>\n
\ntop. But don’t leave just yet. Look along the left side for a
\nlist of pages that that page owner has Liked. Before you know it,
\nyou’ll have another dozen or so pages that you’ve Liked, and that
\nmeans more pages where you can comment on their content and post
\nto their walls.<\/p>\n
\nkeep track of whose site you started on and where you went from
\nthere. Then, you can go back to your friend’s site and see what
\nother pages they have Liked.<\/p>\n
\nthe world’s Number One Facebook expert, when I hosted a webinar
\nrecently. We came up with “33 Ways to Attract Facebook Fans,
\nProvide Sterling Content & Keep Them Coming Back for More.”<\/p>\n
\nPowerPoint slides and a helpful handout of all 33 ideas so you
\ndon’t have to take notes. Access it at
\n http:\/\/publicityhound.com\/facebookpages.htm<\/a><\/p>\n
\n4. Wanted: Your Guest Blog Post
\n=====================================<\/p>\n
\nbefore the kids go back to school.<\/p>\n
\nblogger whose audience needs to hear what you have to say.<\/p>\n
\nmentioned that my timing was perfect because he’s going on
\nvacation next week. I’ll share the link here as soon as he
\npublishes it.<\/p>\n
\n“What other bloggers do you know who might be interested in this
\ntopic?”<\/p>\n
\ntraditional and social media, and not just when I’m going on
\nvacation. Pitch me, and explain why my audience would be
\ninterested.
\nSend an email to JStewart@PublicityHound.com<\/a> and put “Guest blog
\npost” in the subject line.<\/p>\n
\n5. Help This Hound
\n=====================================<\/p>\n
\nareas: Bipolar Disorder and Post Traumatic Stress Disorder.<\/p>\n
\n“Shrinking” Chronic Illness.<\/p>\n
\ndifferent information on each site.<\/p>\n
\nmarketing? I am doing a lot and watching all of the videos you
\nand others send. But often, people are trying to sell something
\nonline. I am trying to sell ME-\u2014my services and education, and my
\ntime.<\/p>\n
\nhow? Marketing for therapists is different than marketing for
\nsomeone selling widgets.\u201d<\/p>\n
\npatient-\u2014I don\u2019t want to waste a lot of time.”<\/p>\n
\nfrustrating dilemma, Karen. But I know they’ve found ways to use
\nFacebook and Twitter creatively. How about it, Hounds? What are
\nsome things Karen can do to reach her target market and turn
\nsocial media friends and fans into paying clients? Post your best
\nideas to my blog at http:\/\/publicityhound.net\/?p=9172<\/p>\n
\n mailto:JStewart@PublicityHound.com?subject=HelpThisHound<\/a> and
\ninclude your city and state.<\/p>\n
\n6. Hound Videos of the Week
\n======================================<\/p>\n
\nthat wants to be vacuumed):<\/p>\n
\nperfect for a dog-lover, your favorite vet, or just for a few
\ngood laughs.<\/p>\n
\nbest websites for dog humor.<\/p>\n
\n7. And at My Blog & Mobile Site…
\n======================================<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=9181<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=9148<\/p>\n
\nThe Publicity Hound<\/p>\n","protected":false},"excerpt":{"rendered":"