{"id":8058,"date":"2017-11-21T19:16:35","date_gmt":"2017-11-21T19:16:35","guid":{"rendered":"https:\/\/publicityhound.com\/tips\/?p=8058"},"modified":"2024-04-28T21:22:37","modified_gmt":"2024-04-28T21:22:37","slug":"powerful-app-for-google-reviews","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/tips-of-the-week\/powerful-app-for-google-reviews\/","title":{"rendered":"Powerful App for Google Reviews"},"content":{"rendered":"

 <\/p>\n

Issue #1175 Nov. 21,\u00a02017
\n Publisher: Joan Stewart<\/p>\n

“Tips, Tricks and Tools for Free Publicity”<\/h2>\n

In This Issue<\/strong><\/h3>\n
    \n
  1. Powerful App for Google Reviews<\/li>\n
  2. Use Subheads to Guide Readers<\/li>\n
  3. Where to Find Illustrators<\/li>\n
  4. Hound\u00a0Video\u00a0of the Week<\/li>\n<\/ol>\n
    \n

    This Week in the Hound House:<\/strong><\/p>\n

    I’ve gotten several invitations to join friends for Thanksgiving dinner but I’m spending it at home alone. I’m on the tail end of a bad cold with a lingering cough, and I don’t want anyone to catch this. Happy Turkey Day to you and yours.<\/p>\n<\/blockquote>\n

    1. Powerful App for Google Reviews<\/h3>\n

    \"\"<\/h3>\n

    When my 30-year-old furnace pooped out yesterday, I called Professional Heating & Cooling in Port Washington, Wis., where I live, after seeing 22 five-star reviews online.<\/p>\n

    Within 10 minutes, two technicians showed up to analyze the problem. By 5 p.m., the new furnace was installed and running.<\/p>\n

    I kept raving about their service and told them how impressed I was at all the gushing reviews. Before they left, they sent a Bitly link to my mobile phone. I clicked on it and was able to write a review right from the phone, while I was still excited about the top-notch service I’d received. Most other businesses just ask me to write a nice review, but I almost always forget.<\/p>\n

    The furnace guys used an app called Nearby Now<\/strong> for contractors and service professionals. It’s free for the first 30 days and offers three paid subscription levels after that, from $39 to $149 a month. Consider: It took me just a new minutes, after seeing those reviews, to give them $2,800 worth of business. So for them, the subscription was money well spent.<\/p>\n

    If you’re like me, you take the time to study online reviews: a type of free publicity far more powerful than paid ads.<\/p>\n

    To do:<\/strong> Read about all the cool features of the Nearby Now app<\/a>, and tell your favorite service providers about it.<\/p>\n

    #GoogleReviews #BestApps<\/p>\n

    2. Use Subheads to Guide Readers<\/h3>\n

    \"\"<\/p>\n

    Which kind of online reader are you?<\/p>\n

    The kind that digests every word on a page? Or are you a scanner, like me, who looks for verbal clues like subheads to determine whether to keep reading?<\/p>\n

    If your blog posts, articles, sales copy and website copy don’t use subheads, you’re missing the chance to pull people like me straight through to the end.<\/p>\n

    That’s because subheads act as road signs to entice scanners. They signal to readers “Here’s what comes next” or “Here’s why this is important.” <\/p>\n

    To do:<\/strong> Check out Cision’s<\/strong> helpful infographic of “12 Do’s and Don’ts for Optimizing Your Content.”<\/a><\/p>\n

    #SEOTips #OptimizeContent<\/p>\n

    3. Where to Find Illustrators<\/h3>\n

    \"\"<\/p>\n

    You need an illustrator, a cartoonist or someone who knows how to create a spiffy infographic.<\/p>\n

    You look where most other people look: on Fiverr.com, the site where it’s next to impossible to buy anything decent for only $5 because of the numerous upsells from service providers. Besides, if you’re an author who needs an illustrator for, say, a children’s book, Fiverr is the last place you should be looking because the site caters to people on a tight budget. Don’t cut corners on a book illustrator.<\/p>\n

    For every Publicity Hound who has found Fiverr a goldmine, someone else has been burned.<\/p>\n

    Know what you need before you start looking. Do you want an illustrator, cartoonist, comic artist, typographer or title designer, cartographer or map maker, or a graphic artist?<\/p>\n

    To do:<\/strong> Learn which is which, where to find them, and the three errors to avoid when hiring one. See Kat Vancil’s<\/strong> article “The Quest for Illustrators, Cartoonists and Other Creative Professionals.”<\/a><\/p>\n

    #Illustrators #BookIllustrators<\/p>\n

    4. Hound\u00a0Video\u00a0of the Week<\/h3>\n

    \"\"<\/p>\n

    This one’s a little messy, but in honor of Thanksgiving, here’s what a talking dog dinner party looks like.<\/a><\/p>\n[Tweet “#PublicityTips — Powerful App for Google Reviews #GoogleReviews #BestApps\u00a0#SEOTips #OptimizeContent\u00a0#Illustrators #BookIllustrators “]\n","protected":false},"excerpt":{"rendered":"

    The Publicity Hound’s Tips of the Week<\/h2>\n

    – Issue #1175 Nov 21, 2017<\/h3>\n
      \n
    1. Powerful App for Google Reviews<\/li>\n
    2. Use Subheads to Guide Readers<\/li>\n
    3. Where to Find Illustrators<\/li>\n
    4. Hound Video of the Week<\/li>\n<\/ol>\n

       Read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":8064,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":2,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[369,206,43,266,229],"class_list":{"0":"post-8058","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tips-of-the-week","8":"tag-apps","9":"tag-author-marketing","10":"tag-book-marketing","11":"tag-content-tips","12":"tag-seo","13":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/8058","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=8058"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/8058\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=8058"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=8058"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=8058"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}