The Publicity Hound’s
\nTips of the Week
\nIssue #567 Aug. 9, 2011<\/p>\n
Publisher: Joan Stewart
\n==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===================================<\/p>\n
In This Issue
\n===================================<\/p>\n
1. Piggyback Onto the Crash<\/p>\n
2. Make Animated Graphics Quickly<\/p>\n
3. Spray & Pray<\/p>\n
4. Tips from Rachael Ray<\/p>\n
5. How to Promote Hair Accessories<\/p>\n
6. Hound Photos of the Week<\/p>\n
7. And at My Blog & Mobile Site…<\/p>\n
***********************************
\nADVERTISEMENT:<\/p>\n
Get timely, relevant clips about your business or interests from Want your ad here? Read how: ===================================== It’s been a bumpy roller-coaster ride so far today on the U.S. Time to take a break from fretting about your 401K and figure out Here are five ideas:<\/p>\n –All polls show that voters are furious at the Washington –How will the crash affect your small business or nonprofit? –Do you work in a business in which you’re seeing a trend –What’s happening as a result of the skyrocketing price of gold? –The downgrade will mean higher interest rates for things like Learn dozens more tips on how to tie your news into the bad ===================================== Did you ever land at a blog, and spend more time staring at a I have. And I’ve thought, “I wonder how they did that?”<\/p>\n My paws couldn’t move the mouse fast enough when I stumbled upon I played around with it last night and made my own newspaper with You can create your own talking cat, talking owl, talking veggies I demonstrate how it works and give you lots of ideas at my blog ====================================== Have you ever created a publicity pitch, and then send it to a That’s called the “spray and pray” technique. You spray a pitch Problem is, nobody ever bites. Then you moan and groan that you The secret to perfect pitching is a customized pitch that you If you’re pitching your story to a TV station, there’s nothing But if you’re pitching the same story to a national magazine, So how do you know when to call and when to email? How do you I’m hosting a webinar from 3 to 4:30 p.m. Eastern Time on You can use my formula as a cheat sheet every time you pitch. And Register here:<\/p>\n http:\/\/publicityhound.com\/publicity-products\/marketing- ===================================== Tommy Crudup, senior talent producer for Rachael Ray, is on the You can’t treat Tommy the same way you’d treat one of Regis & They have their own checklists of “What I’m looking for in a Still, their checklists have a common theme. They want to be sure If you want to understand the mindset of national TV producers Choose from one of two times and register here: This is a free call, but I earn a commission if you buy any ===================================== This week, 15 Publicity Hounds have tips for Juliet Hartley of From Luke Vorstermans:<\/p>\n “How about a contest: How many bows can you put in your hair?”<\/p>\n From Cristina Salinas:<\/p>\n “Look at the pre-Christmas buying and decorate a tree in a high From Carol Stevens:<\/p>\n “The pitch is too salesy. But what I recently learned the hard “I was pitching a line of skin care products. Emails resulted in The Publicity Hound says:<\/p>\n Sometimes you amaze me. You really do. I was bowled over by all Send your own “Help this Hound” question to: ====================================== 30 Dogs Attacking Bubbles (some of these are really funny):<\/p>\n http:\/\/www.buzzfeed.com\/awesomer\/ferocious-dog-attacks-caught-on- DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes, BONUS: Buy the ebook and you also get a compilation of the 50 http:\/\/publicityhound.com\/dogjokebook\/<\/a><\/p>\n ====================================== Once-sacred Google PageRank doesn’t matter anymore Create animated graphics for PR with free generator =======================================<\/p>\n Joan Stewart The Publicity Hound’s Tips of the Week Issue #567 Aug. 9, 2011 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Piggyback Onto the Crash 2. Make Animated Graphics Quickly 3. Spray & Pray 4. Tips from Rachael Ray 5. How to Promote Hair Accessories 6. Hound\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":3,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[56,29,36,19,5],"class_list":{"0":"post-802","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-how-to-get-free-publicity","8":"tag-media-relations","9":"tag-pitching-the-media","10":"tag-pitching-to-reporters","11":"tag-publicity-tips","12":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/802","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=802"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/802\/revisions"}],"predecessor-version":[{"id":43258,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/802\/revisions\/43258"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=802"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=802"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=802"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nnewspapers, television, radio and the Internet from Wisconsin
\nNews Tracker.com.
\n http:\/\/www.wisconsinnewstracker.com<\/a><\/p>\n
\nhttp:\/\/publicityhound.net\/the-publicity-hounds-tips-of-the-week-
\nnow-accepts-ads\/
\n***********************************<\/p>\n
\n1. Piggyback Onto the Crash
\n=====================================<\/p>\n
\nStock Exchange after yesterday’s gut-wrenching crash that saw
\ninvestors lose a trillion dollars in just one day.<\/p>\n
\na way to tie into this breaking news event that will be with us
\nfor a long time.<\/p>\n
\npoliticians. Call your local TV station and ask for the newsroom.
\nTell them why you’re mad, and what you’re doing about it, and
\nagree to be on camera. TV loves people, color and motion. Are you
\nposting a sign in the window of your business? Printing bumper
\nstickers? Protesting with signs outside your Congressman’s
\noffice?<\/p>\n
\nWhat are you doing differently?<\/p>\n
\ndevelop from today’s bad news? Restaurant owners, are you selling
\nmore liquor? Therapists, are more people suffering from
\ndepression over their finances? Financial planners, are clients
\nyelling and screaming at you? If so, how are you handling it and
\nwhat are you telling them?<\/p>\n
\nJewelers, are more people bringing in grandma’s jewelry for some
\nquick cash? Bankers, are more customers buying safety deposit
\nboxes to store their gold?<\/p>\n
\ncredit cards and student loans. How are college students reacting
\nto the bad news? If you’re in a business, nonprofit or government
\nagency that deals with teen-agers, let the media know what you’re
\nhearing from them.<\/p>\n
\neconomy. This is the time when the media are hungry for sources
\nlike you. See “How to Tie Your Pitch to Breaking News & Make the
\nMedia Interview You”
\n http:\/\/publicityhound.com\/publicity-products\/marketing-tapes\/breakingnews.htm<\/a><\/p>\n
\n2. Make Animated Graphics Quickly
\n=====================================<\/p>\n
\nclever graphic than you did reading the post?<\/p>\n
\nan incredibly cool, free generator that lets you make 10 types of
\ncustomized graphics, some of them animated.<\/p>\n
\nthe front-page headline “Publicity Hounds Rock!” and then wrote
\nan article below it explaining how savvy you are for suggesting
\nwonderful ideas in the periodic Help This Hound section of this
\nnewsletter.<\/p>\n
\nand a customized cigarette pack that would be perfect for anyone
\nwho sells products or service that help people quit smoking. You
\ncan use many of these animations and graphics at your website and
\nblog, in your online press kits and elsewhere in a PR campaign.<\/p>\n
\nat http:\/\/publicityhound.net\/?p=9064<\/p>\n
\n3. Spray & Pray
\n======================================<\/p>\n
\nhalf dozen journalists or more?<\/p>\n
\nto whoever is on your media list–sometimes dozens of journalists
\nand bloggers–and then you pray that somebody bites.<\/p>\n
\ncan’t get publicity because “nobody cares about our story.”<\/p>\n
\nchange each time you deliver it, depending on whom you want to
\nreceive it.<\/p>\n
\nwrong with calling, particularly if you’re piggybacking onto a
\nbreaking news event and your story would be perfect for that
\nnight’s news.<\/p>\n
\nyou’d almost never call.<\/p>\n
\npitch on Twitter? Or would you?<\/p>\n
\nThursday, Aug. 18, to explain “A Simple 5-Part Formula for
\nDelivering the Perfect Media Pitch and Hitting it Out of the
\nPark.” If the time is inconvenient, register anyway because
\nyou’ll receive the video replay and other materials within 72
\nhours.<\/p>\n
\nI’ll give you 27 story angles you can steal on days when the idea
\nwell is dry.<\/p>\n
\ntapes\/pitchingformula.htm<\/a><\/p>\n
\n4. Tips from Rachael Ray
\n=====================================<\/p>\n
\nreceiving end of lots of those “spray and pray” pitches I
\nmentioned above.<\/p>\n
\nKelly’s guest bookers.<\/p>\n
\nguest.”<\/p>\n
\nthat if they book you to be on the show, you won’t bomb on
\ncamera. You need to be animated and interesting, but you can’t
\nupstage the host.<\/p>\n
\nand what entices them to book you as a guest, don’t miss Steve
\nHarrison’s teleseminar with several national producers who book
\nguests for ABC, NBC, and CBS. They’ll explain what they’re
\nlooking for, and you’ll learn the most important question you
\nmust be able to answer after you pitch. Tommy Crudup will be
\nthere.<\/p>\n
\n http:\/\/www.tvpublicityteleseminar.com\/?10011<\/a><\/p>\n
\nproducts or services from Steve.<\/p>\n
\n5. How to Promote Hair Accessories
\n=====================================<\/p>\n
\nSt. Petersburg, Fla., on how to pitch her chic hair accessories
\nfor women and girls to magazines.<\/p>\n
\ntraffic store with Bow Allure bows. Have fun with it!”<\/p>\n
\nway was don’t just send a pitch and a photo. They need to see the
\nproduct!<\/p>\n
\nno response. So I sent out products with a letter and, then,
\ncalled to arrange a desk side, which is an in-person ‘meet and
\ngreet.’ I got the responses I was after by trying that tactic.”<\/p>\n
\nthe creative suggestions at my blog. Read them all at
\nhttp:\/\/publicityhound.net\/?p=9030<\/p>\n
\n mailto:JStewart@PublicityHound.com?subject=HelpThisHound<\/a> and
\ninclude your city and state.<\/p>\n
\n6. Hound Photos of the Week
\n======================================<\/p>\n
\ncamera<\/a><\/p>\n
\nperfect for a dog-lover, your favorite vet, or just for a few
\ngood laughs.<\/p>\n
\nbest websites for dog humor.<\/p>\n
\n7. And at My Blog & Mobile Site…
\n======================================<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=9073<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=9064<\/p>\n
\nThe Publicity Hound<\/p>\n","protected":false},"excerpt":{"rendered":"