Put your 2007 publicity campaign on steroids with my special holiday gift to you—“The Best of The Publicity Hound’s Tips of the Week of 2006” ebook.<\/p>\n
I reviewed all 52 of my newsletters from last year,\u00a0hand-picked the top two dozen items that\u00a0generated the biggest response from readers and included them in this ebook.<\/p>\n
It will help remind you\u00a0of tasks you need to do either before the start of the year, or as soon as possible.<\/p>\n
For example:<\/p>\n
—If you don’t yet have an\u00a0online media room or press kit, create one. Or update the one you already have.<\/p>\n
—Tie your story to celebrities, an almost guaranteed way to generate instant publicity.<\/p>\n
—Create a list\u00a0of the most influential bloggers that blog on your topic. Then\u00a0start posting comments to their blogs. Eventually, you will pitch them.\u00a0<\/p>\n
—Double your media placements by offering journalists a little something extra along with your pitch. They’ll love you for it, and this might tip the scales in your favor.<\/p>\n
—Offer statistics to journalists so they can create things like maps, bar charts and pie charts to accompany their stories<\/p>\n
—Think beyond the “adult angle” when pitching. Can your pitch be tweaked and turned into a story that would appeal to parents, or can you turn the pitch into one with a kids’ angle?<\/p>\n
You can download the\u00a02006 ebook\u00a0from this page.<\/a><\/p>\n Almost 4,000 people downloaded my “Best of” ebook from 2005. If\u00a0by chance you’ve missed it, you can find it here.<\/a><\/p>\n If you blog or publish an ezine, by all means regift the ebook to your own fans. They’ll love you for it.\u00a0<\/p>\n Just send them to this blog post.<\/p>\n Merry Christmas, Happy Hanukkah and Happy New Year. Make 2007 your best publicity year ever.<\/p>\n","protected":false},"excerpt":{"rendered":" Put your 2007 publicity campaign on steroids with my special holiday gift to you—“The Best of The Publicity Hound’s Tips of the Week of 2006” ebook. I reviewed all 52 of my newsletters from last year,\u00a0hand-picked the top two dozen items that\u00a0generated the biggest response from readers and included them in this ebook. It will\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":4,"wds_primary_category":603,"footnotes":""},"categories":[603],"tags":[2,43,427,605,619,13],"class_list":{"0":"post-801","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-content-creation","7":"tag-blogging","8":"tag-book-marketing","9":"tag-marketing","10":"tag-news-events","11":"tag-photos-graphics","12":"tag-press-releases","13":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/801","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=801"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/801\/revisions"}],"predecessor-version":[{"id":40597,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/801\/revisions\/40597"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=801"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=801"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=801"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}