{"id":800,"date":"2011-08-05T17:12:27","date_gmt":"2011-08-05T22:12:27","guid":{"rendered":"http:\/\/www.publicityarticles.net\/?p=800"},"modified":"2025-11-10T21:36:31","modified_gmt":"2025-11-10T21:36:31","slug":"the-most-powerful-twitter-strategy","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/tips-of-the-week\/the-most-powerful-twitter-strategy\/","title":{"rendered":"The Most Powerful Twitter Strategy"},"content":{"rendered":"

The Publicity Hound’s
\nTips of the Week
\nIssue #566 Aug. 2, 2011
\nPublisher: Joan Stewart
\n mailto:JStewart@PublicityHound.com<\/a>
\n http:\/\/publicityhound.com<\/a>
\n http:\/\/www.publicityHound.mobi<\/a>
\n http:\/\/www.publicityhound.net\/<\/a> (Blog)
\n http:\/\/www.publicityarticles.net (Ezine Archives)<\/p>\n

==========================================<\/p>\n

“Tips, Tricks and Tools for Free Publicity”<\/p>\n

Receive this ezine direct to your desktop
\n http:\/\/www.publicityarticles.net\/feed\/rss\/<\/p>\n

===================================
\nIn This Issue
\n===================================<\/p>\n

1. The Most Powerful Twitter Strategy<\/p>\n

2. It’s Fair Time; Start Pitching<\/p>\n

3. Webinar on Webinars Replay Link<\/p>\n

4. Correcting Corrections<\/p>\n

5. Help This Hound<\/p>\n

6. Hound Photos of the Week<\/p>\n

7. And at My Blog & Mobile Site…<\/p>\n

***********************************
\nADVERTISEMENT:<\/p>\n

Get timely, relevant clips about your business or interests from
\nnewspapers, television, radio and the Internet from Wisconsin
\nNews Tracker.com.
\n http:\/\/www.wisconsinnewstracker.com<\/a><\/p>\n

Want your ad here? Read how:
\n http:\/\/publicityhound.net\/the-publicity-hounds-tips-of-the-week-
\nnow-accepts-ads\/
\n***********************************<\/p>\n

=====================================
\n1. The Most Powerful Twitter Strategy
\n=====================================<\/p>\n

Here’s the best way to attract thousands of raving fans on
\nTwitter if you’re using it primarily for business:<\/p>\n

–Provide a steady stream of useful content that helps your
\nfollowers solve their problems. That includes links to other
\npeople’s content such as articles and blog posts. Twitter is all
\nabout your followers. It shouldn’t be all about you.<\/p>\n

–Link to infographics, photos and videos that explain
\ncomplicated topics and offer how-to information.<\/p>\n

–Humor your followers occasionally with pithy one-liners,
\nparticularly those about your industry. I tweet about “Dumb
\nHeadlines” like this one: “Stiff opposition expected to
\ncasketless funeral plan.”<\/p>\n

–Answer questions when people ask. Don’t tell them “It’s on Page
\n44 of my book.”<\/p>\n

–Be one of the first in your industry to share breaking news.<\/p>\n

–Keep promotion to an absolute minimum. Push your Twitter
\nfollowers to your blog, where you should also be sharing helpful
\ncontent, but where you can promote all you wish.<\/p>\n

Use these guidelines, and your followers will retweet your
\ncontent. Their followers will retweet it too, and so on.<\/p>\n

Don’t fret if you’re still not on Twitter, or if your tweets
\naren’t gaining traction.<\/p>\n

I’m hosting a webinar on “Twitter for Beginners: A Step-by-Step,
\nCan’t-Fail System for Experts and Influencers (and Those Who Want
\nto Be).” It’s at 3 p.m. Eastern Time on Thursday, Aug. 4.<\/p>\n

This webinar is perfect for Publicity Hounds who manage their own
\nTwitter accounts and for PR people who are training clients on
\nhow to manage theirs. Read about what you’ll be able to do after
\nthe webinar:
\n http:\/\/publicityhound.com\/publicity-products\/marketing-
\ntapes\/twitterforbeginners.htm<\/a><\/p>\n

=====================================
\n2. It’s Fair Time; Start Pitching
\n=====================================<\/p>\n

This is the month for state and county fairs. The media love
\nstory ideas like these:<\/p>\n

–If you’re an expert on household budgets, invite a reporter to
\naccompany you and your family and see the fair on the cheap. What
\nfood and entertainment can be had for next to nothing? Where can
\npeople find coupons for the fair?<\/p>\n

–At the Wisconsin State Fair, beer on a stick and butter on a
\nstick are among the new foods being featured this year.
\nNutritionists and cookbook authors can pitch a story on “State
\nfair food that can kill you.” Suggest healthy options offered by
\nfair vendors.<\/p>\n

–The merchants building is filled with businesses hawking car
\npolish, knives, cookware, mops and massage machines. If you have
\na booth, pitch a story on what you’re doing differently this year
\nto try to get fair-goers to part with their credit cards. Free
\nsamples? Contests? Free bottled water?<\/p>\n

–Doctors, hospitals and clinics: Offer tips on how fair-goers
\ncan survive the heat.<\/p>\n

–Floral shop owners: Pitch a story on how to keep fresh-cut
\nflowers looking their best for a week, even in the heat. Lots of
\ngardeners are competing for blue ribbons. Even those who aren’t
\ngoing to the fair will love this story.<\/p>\n

–Chiropractors: What midway rides are the most dangerous for the
\nspine and back?<\/p>\n

What happens if you pitch, but no one responds? Should you follow
\nup? Of course. But do it the right way. Jill Lublin shows you
\nhow. See “Failproof Ways to Follow Up After Sending a News
\nRelease or a Story Pitch” at
\n http:\/\/publicityhound.com\/publicity-products\/marketing-
\ntapes\/failprooffollowup.htm<\/a><\/p>\n

======================================
\n3. Webinar on Webinars Replay Link
\n======================================<\/p>\n

Publicity Hounds’ tails were wagging during the webinar I hosted
\nlast week with Daniel Hall on “Step-by-Step Insider Secrets To
\nProducing Highly-Profitable Webinars.”<\/p>\n

Why? Because Daniel told us what webinar company to use. He gave
\nus specific instructions on exactly what to put on our PowerPoint
\nslides, word for word. And he showed us how to “close the deal”
\nat the end. If you want to use free webinars to sell a product or
\nservice, don’t miss the replay:<\/p>\n

http:\/\/www.realfastwebinars.com\/joanwebinar.html<\/a><\/p>\n

Even if your webinar participants don’t buy anything from you,
\nthey’ll still love you for providing high content.<\/p>\n

The replay link is live only until Sunday. Then it’s paid access
\nonly.<\/p>\n

Even if you don’t take up Daniel on his offer, which also ends
\nSunday night, you’ll want to get your hands on this formula.<\/p>\n

http:\/\/www.realfastwebinars.com\/joanwebinar.html<\/a><\/p>\n

I bought his product. Once I’ve studied all of it, I’ll be
\ninviting you to free webinars on a variety of publicity and
\nsocial media topics, and they’ll be very different than the ones
\nyou are use to seeing.<\/p>\n

=====================================
\n4. Correcting Corrections
\n=====================================<\/p>\n

One of the mistakes that will send you to the dog house without
\nyour dinner is contacting a media outlet or a blogger about bad
\ninformation you provided to them, asking for a correction, and
\nthen screwing up the information in the correction.<\/p>\n

So it looks like no dinner tonight for this Hound. In last week’s
\nnewsletter, I wrote a correction for an item that appeared here
\nthe week before about basketball star Dwyane Wade of the Miami
\nHeat. But in the correction, I misspelled his name. Another
\nalert Hound caught my error.<\/p>\n

With my tail between my legs, I’m slinking off to my dog house.
\nAnd no treats for a week!<\/p>\n

What’s that? You say you don’t ask for corrections? Big mistake!
\nFind out why by reading my article “How to Ask for a Correction”:<\/p>\n

https:\/\/publicityhound.com\/pics\/free_publicity\/Articles\/ask_for_a_
\ncorrection.html<\/p>\n

=====================================
\n5. Help This Hound
\n=====================================<\/p>\n

Publicity Hound Juliet Hartley of St. Petersburg, Fla., writes:<\/p>\n

“I\u2019ve been sending a lot of pitches to different magazines about
\nmy chic handmade hair accessories at http:\/\/www.BowAllure.com,
\nbut I just don’t hear anything back from them. It’s very
\nfrustrating.<\/p>\n

“I\u2019m attaching a copy of a pitch I sent to a few magazines and
\nwould love to hear your input. I\u2019ve contacted a couple of
\nreputable publicists but I just cannot afford to pay for their
\nservices at this moment.<\/p>\n

“The magazines I’m trying to send pitches to are very hard to
\nreach, like Parents magazine or Pregnancy and Newborn magazine.
\nThey don\u2019t give you the email address of the editor.”<\/p>\n

The Publicity Hound says: As soon as I read Juliet’s pitch, which
\nI’ve posted at my blog, I spotted a problem instantly. There are
\nothers. Let’s see if you can find them, get Juliet back on track
\nand make some suggestions on how she can pitch a story about hair
\naccessories. Or should she?<\/p>\n

Post your comments to my blog at
\n http:\/\/publicityhound.net\/?p=9030<\/p>\n

======================================
\n6. Hound Photos of the Week
\n======================================<\/p>\n

Thanks to Publicity Hound Meryl K. Evans of Plano, Texas, for
\nthis funny photo collection of dogs shaking off water:<\/p>\n

http:\/\/www.petapixel.com\/2011\/07\/28\/portraits-of-dogs-as-they-
\nshake-off-water\/<\/a><\/p>\n

DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes,
\nperfect for a dog-lover, your favorite vet, or just for a few
\ngood laughs.<\/p>\n

BONUS: Buy the ebook and you also get a compilation of the 50
\nbest websites for dog humor.<\/p>\n

http:\/\/publicityhound.com\/dogjokebook\/<\/a><\/p>\n

======================================
\n7. And at My Blog & Mobile Site…
\n======================================<\/p>\n

5 things they never tell Twitter newbies, but should
\n http:\/\/publicityhound.net\/?p=9015<\/p>\n

Muck Rack lists 140+ journalists on Google+
\n http:\/\/publicityhound.net\/?p=9043<\/p>\n

——————————————-<\/p>\n

Follow me on Twitter:
\n http:\/\/www.twitter.com\/PublicityHound<\/a><\/p>\n

Join my Facebook Fan Page:
\n http:\/\/www.facebook.com\/publicityhound<\/a><\/p>\n

Connect with me on LinkedIn (and tell me how we know each other):
\n http:\/\/www.linkedin.com\/in\/publicityhound<\/a><\/p>\n

——————————————–<\/p>\n

Permission to Reprint:<\/p>\n

You may reprint any items from “The Publicity Hound’s Tips of the
\nWeek” in your print or electronic newsletter. But please include
\nthe following paragraph:<\/p>\n

Reprinted from “The Publicity Hound’s Tips of the Week,” an ezine
\nfeaturing tips, tricks and tools for generating free publicity.
\nSubscribe at http:\/\/publicityhound.com\/<\/a> and receive by email
\nthe handy cheat sheet “89 Reasons to Send a Press Release.”<\/p>\n

If you like these tips, please pass them on to your friends,
\nclients and colleagues.<\/p>\n

You are receiving this because you signed up for it at The
\nPublicity Hound website or you told me you want to subscribe.<\/p>\n

Privacy Statement:<\/p>\n

The Publicity Hound respects your privacy and has a strict anti-
\nspam policy at http:\/\/publicityhound.com\/privacypolicy.htm<\/a><\/p>\n

=======================================
\nJoan Stewart
\nThe Publicity Hound<\/p>\n","protected":false},"excerpt":{"rendered":"

The Publicity Hound’s Tips of the Week Issue #566 Aug. 2, 2011 Publisher: Joan Stewart mailto:JStewart@PublicityHound.com http:\/\/publicityhound.com http:\/\/www.publicityHound.mobi http:\/\/www.publicityhound.net\/ (Blog) http:\/\/www.publicityarticles.net (Ezine Archives) ========================================== “Tips, Tricks and Tools for Free Publicity” Receive this ezine direct to your desktop http:\/\/www.publicityarticles.net\/feed\/rss\/ =================================== In This Issue =================================== 1. The Most Powerful Twitter Strategy 2. It’s Fair Time; Start\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":1,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[56,29,36,19,9,5,27,14,10],"class_list":{"0":"post-800","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-how-to-get-free-publicity","8":"tag-media-relations","9":"tag-pitching-the-media","10":"tag-pitching-to-reporters","11":"tag-publicity-for-niche-markets","12":"tag-publicity-tips","13":"tag-social-media","14":"tag-social-networking","15":"tag-twitter","16":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/800","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=800"}],"version-history":[{"count":3,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/800\/revisions"}],"predecessor-version":[{"id":43280,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/800\/revisions\/43280"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=800"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=800"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=800"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}