{"id":7987,"date":"2017-10-14T16:25:46","date_gmt":"2017-10-14T16:25:46","guid":{"rendered":"https:\/\/publicityhound.com\/tips\/?p=7987"},"modified":"2024-05-02T14:59:47","modified_gmt":"2024-05-02T14:59:47","slug":"write-sassy-author-resource-boxes","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/tips-of-the-week\/write-sassy-author-resource-boxes\/","title":{"rendered":"Write Sassy Author Resource Boxes"},"content":{"rendered":"

Issue #1165 Oct. 14,\u00a02017
\nPublisher: Joan Stewart<\/p>\n

“Tips, Tricks and Tools for Free Publicity”<\/h2>\n

In This Issue<\/strong><\/h3>\n
    \n
  1. Write Sassy Author Resource Boxes<\/li>\n
  2. Halloween Contest Ideas for B2B<\/li>\n
  3. Book Hooks<\/li>\n
  4. Hound\u00a0Video\u00a0of the Week<\/li>\n<\/ol>\n

    This Weekend in the Hound House:<\/strong><\/p>\n

    Today I’m taking a friend on a tour of my favorite Milwaukee consignment shops for women’s clothing. Tomorrow, it’s time to peel, seed and cook a bushel of organic apples for homemade Cinnamon Applesauce–while watching my Green Bay Packers beat the Minnesota Vikings.<\/p><\/blockquote>\n

    1. Write Sassy Author Resource Boxes<\/h3>\n

    \"\"<\/h3>\n

    Some people collect antique china. Others keep a stash of comic books from their childhood.<\/p>\n

    I collect author resources boxes.<\/p>\n

    Why? Because the ones most authors write are more potent than Ambien. And every time I see one that makes me smile, I grab a screenshot for safekeeping.<\/p>\n

    A resource box is the super-short bio, usually 50 to 100 words, at the end of articles and guest blog posts you\u2019ve written. Sometimes they include a link to a website. Sometimes they\u2019re only one sentence. That means you must make the best use of every character in a tiny amount of real estate.<\/p>\n

    To do:<\/strong> For examples of seven of my favorites, read my article “How to Write a Sassy, Snarky, Sizzling Author Resource Box.”<\/a> If you’re an author who writes books, take advantage of a super promotion under way through Monday at midnight. My Media Kit Templates for Indie Authors and Press Release Masterclass have been combined into a Mega Bundle that we’re offering at the lowest price ever. Read more about here.<\/a><\/p>\n

    2. Halloween Contest Ideas for B2B<\/h3>\n

    \"\"<\/p>\n

    People love contests, especially when there’s a cool prize.<\/p>\n

    But does the idea of a contest spook you because you’re a B2B?<\/p>\n

    If you’re an executive recruiter, you could build an essay or caption contest around a super scary HR story.<\/p>\n

    If you’re a commercial plumber, you could ask people to describe or share a photo of their biggest plumbing nightmare.<\/p>\n

    To do:<\/strong> Read “9 Simple Halloween Contest Ideas for B2B.”<\/a><\/p>\n

    #B2B #Halloween<\/p>\n

    3. Book Hooks<\/h3>\n

    \"\"<\/p>\n

    If you’re planning a book launch, or you\u2019re relaunching a book to boost sales, remember the mistakes that have cost many other authors just like you sales, readers and sanity.<\/p>\n

    In my work with author clients, I see these missteps repeatedly. One of the biggest is failing to think of publicity “hooks” while writing the book.<\/p>\n

    Smart authors keep a running list of topics and sub-topics within the book while they’re writing. By the time they’re done, they can start researching targeted media and creating their “hooks” that tie into the topics.<\/p>\n

    To do:<\/strong> Read about the other six mistakes and register for my training session on Wednesday with the folks at Bublish<\/strong>. It’s on “19 Killer Ideas to Supercharge Your Book Publicity Campaign!”<\/a><\/p>\n

    #BookAngles #BookHooks<\/p>\n

    4. Hound\u00a0Video\u00a0of the Week<\/h3>\n

    \"\"<\/a><\/p>\n

    7 signs it’s time to get a dog.<\/a><\/p>\n[Tweet “#PublicityTips — Write Sassy Author Resource Boxes #AuthorMarketing #MediaKits”]\n","protected":false},"excerpt":{"rendered":"

    The Publicity Hound’s Tips of the Week<\/h2>\n

    – Issue #1165 Oct. 14, 2017<\/h3>\n
      \n
    1. Write Sassy Author Resource Boxes<\/li>\n
    2. Halloween Contest Ideas for B2B<\/li>\n
    3. Book Hooks<\/li>\n
    4. Hound Video of the Week<\/li>\n<\/ol>\n

       Read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":7992,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":3,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[206,355,515,516],"class_list":{"0":"post-7987","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tips-of-the-week","8":"tag-author-marketing","9":"tag-author-media-kits","10":"tag-book-hooks","11":"tag-business-marketing","12":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/7987","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=7987"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/7987\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=7987"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=7987"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=7987"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}