{"id":7953,"date":"2017-09-30T18:00:39","date_gmt":"2017-09-30T18:00:39","guid":{"rendered":"https:\/\/publicityhound.com\/tips\/?p=7953"},"modified":"2024-04-28T21:48:28","modified_gmt":"2024-04-28T21:48:28","slug":"expert-strategist-or-guru","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/tips-of-the-week\/expert-strategist-or-guru\/","title":{"rendered":"Expert, Strategist or Guru?"},"content":{"rendered":"

 <\/p>\n

Issue #1161 Sept. 30,\u00a02017
\n Publisher: Joan Stewart<\/p>\n

“Tips, Tricks and Tools for Free Publicity”<\/h2>\n

In This Issue<\/strong><\/h3>\n
    \n
  1. Expert, Strategist or Guru?<\/li>\n
  2. “Love Your Lawyer Day” Approaching<\/li>\n
  3. Self-promotion Tips for Shy People<\/li>\n
  4. Hound\u00a0Video\u00a0of the Week<\/li>\n<\/ol>\n
    \n

    This Weekend in the Hound House:<\/strong><\/p>\n

    My Packers<\/strong> devoured the Bears<\/strong> Thursday night, which means football Sunday will be spent dejunking my house instead. I feel like a need a dumpster in my driveway.<\/p>\n<\/blockquote>\n

    1. Expert, Strategist or Guru?<\/h3>\n

    \"\"<\/p>\n

    Marilynn Barber<\/strong>, a Houston fashion stylist and one of my clients, sparked social media firestorm recently when an influential business person mentioned that he had changed his bio from “expert” to “strategist.”<\/p>\n

    She commented that her “PR guru” (that would be me) suggested that she use the word “expert” because she has a long history of being trained as a fashion stylist and she is already using that expertise in many ways, from consulting to speaking.<\/p>\n

    “YIKES! They ALL came back with, ‘You can\u2019t call yourself an expert,'” Marilynn wrote. “One woman said that calling yourself an expert sounded like you’d finished learning. This fellow said he liked thought leader or strategist better. And another guy said that the audience should figure this out for themselves! He’s, of course, a media strategist.”<\/p>\n

    Here’s my take:<\/p>\n