The Publicity Hound’s
\nTips of the Week
\nIssue #565 July 26, 2011<\/p>\n
Publisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===================================<\/p>\n
In This Issue
\n===================================<\/p>\n
1. A Cheap Website You Can Be Proud of<\/p>\n
2. Twitter Tips for Beginners<\/p>\n
3. It’s Time to Pitch Food Stories<\/p>\n
4. Webinar on How to Host Webinars<\/p>\n
5. Publicity Summit Registration<\/p>\n
6. Hound Video of the Week<\/p>\n
7. And at My Blog & Mobile Site…<\/p>\n
8. Correction<\/p>\n
=====================================
\n1. A Cheap Website You Can be Proud of
\n=====================================<\/p>\n
Gone are the days, thankfully, when you no longer have to pay a
\nweb design company $6,000 for an attractive website.<\/p>\n
Or $3,000. Or even $1,000.<\/p>\n
Tom Antion, one of my Internet marketing mentors, goes berserk
\nwhen he hears from Publicity Hounds and others who have been
\ntaken to the cleaners by web design companies that charge a
\nfortune. I do, too.<\/p>\n
That’s why I listened to a free webinar Tom hosted on Saturday on
\n“How to Create Websites the Search Engines Love for Less Than 20
\nBucks.”<\/p>\n
Tom advocates using the free WordPress blogging platform to build
\nyour website. Your biggest expense is hosting.<\/p>\n
You can still have an impressive online pressroom and a
\ncollection of helpful articles and videos that promote your
\nexpertise.<\/p>\n
If you want to break free of your expensive web designer, watch
\nthe free video replay here, and take lots of good notes because
\nTom gives you step-by-step instructions:<\/p>\n
http:\/\/www.kickstartcart.com\/app\/aftrack.asp?afid=43188&u=
\nhttp:\/\/www.kickstartvideo.com\/evp\/cheapwebsites\/<\/p>\n
=====================================
\n2. Twitter Tips for Beginners
\n=====================================<\/p>\n
If you aren’t among the more than 20 million people on Twitter,
\nyou may feel like you’re late to the party.<\/p>\n
That’s OK. There’s no reason to be ashamed or embarrassed that
\nyou don’t understand what all the fuss is about.<\/p>\n
Twitter, I’ve discovered, is one of the best and quickest ways to
\nbuild a huge following of people who are hungry for what’s in
\nyour brain.<\/p>\n
But one of the biggest Twitter myths is that the person with the
\nmost followers wins.<\/p>\n
If only a minuscule percentage of my more than 20,000 followers
\ncare about the information I share, but a majority of your 300
\nfollowers can hardly wait for you to tweet, you could be more
\nsuccessful than I’ve been.<\/p>\n
So what makes an irresistable tweet?<\/p>\n
Content-rich articles, videos and infographics. I throw in an
\noccasional funny headline or a pithy one-liner just to keep
\nthings interesting. And I have 4 or 5 formulas for writing tweets
\nthat tease my readers and almost force them to click on the links
\nI’m sharing.<\/p>\n
I don’t write about what I ate for lunch, what time I woke up, or
\nwhat the peoplewatching is like when I’m at the coffee shop. That
\njust adds to the noise and is of no help to the people who follow
\nme to learn about publicity tips.<\/p>\n
But that’s only a small part of my strategy.<\/p>\n
Many Publicity Hounds still aren’t tweeting because they aren’t
\nsure where to start, and they’ve heard that it can be a huge
\ntime-suck. I’m hosting a webinar next week on “Twitter for
\nBeginners: A Step-by-Step, Can’t-Fail System for Experts and
\nInfluencers (and Those Who Want to Be).” It’s at 3 p.m. Eastern
\nTime on Thursday, Aug. 4.<\/p>\n
This webinar is perfect for Publicity Hounds who manage their own ====================================== These are the stories the media love this time of year:<\/p>\n –Odd-shaped garden veggies that look like real people.<\/p>\n –Key lime pie on a stick, chicken-fried bacon and other unusual –Healthy, ice-cold treats you can make and keep in the freezer, And the record 51 containers of basil pesto that my friend, Ann Our recipe, and lots of tips we’ve learned over the years, are at ===================================== Here’s another tool to add to your PR or marketing campaign: free –Use them to show customers how to use a product or service.<\/p>\n –Offer them to people who might want to join your coaching or –Surprise your followers and devote an entire webinar to –Use them as an enticement to sell just about any product or My friend, Daniel Hall, has been my guest on three free webinars We’re doing it again from 3 to 4:30 p.m. Eastern Time on Join us for “Step-by-Step Insider Secrets to Producing Highly- Register here: https:\/\/www1.gotomeeting.com\/register\/395111240<\/a> ===================================== The National Publicity Summit, where you can meet journalists and The summit, hosted by Steve Harrison, will be held Oct. 12-15 in Only 100 Publicity Hounds will be accepted at this event, which After attending the summit:<\/p>\n –Gary Cora became a regular on Fox News Channel.<\/p>\n –Connie Bennett got coverage in Time magazine.<\/p>\n –Ron & Lisa Beres appeared on the Today Show. So did Linda Mark Amtower and Rory Cohen each landed a full-page story in Apply for the National Publicity Summit here:<\/p>\n http:\/\/www.nationalpublicitysummit2011.com\/?10011<\/a><\/p>\n I’m an affiliate who earns a commission from products and ====================================== Thanks to Publicity Hound Colleen Robinson of Everett, WA, for “I love the story, but I also love how his ‘mom’ took that event http:\/\/www.ummsfoundation.org\/dozer<\/a><\/p>\n More than 2,300 people have Liked his Facebook page!<\/p>\n DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes, BONUS: Buy the ebook and you also get a compilation of the 50 http:\/\/publicityhound.com\/dogjokebook\/<\/a><\/p>\n ====================================== Need more guest blog posts? Say so in “About Me” Presto! 51 containers of delicious pesto Free webinar July 27 on how to host webinars 5 best places to answer questions & promote your expertise ===================================== In last week’s newsletter, I transposed the first and last names =======================================<\/p>\n Joan Stewart The Publicity Hound’s Tips of the Week Issue #565 July 26, 2011 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. A Cheap Website You Can Be Proud of 2. Twitter Tips for Beginners 3. It’s Time to Pitch Food Stories 4. Webinar on How to Host\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":3,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[56,29,73,19,5,10],"class_list":{"0":"post-795","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-how-to-get-free-publicity","8":"tag-media-relations","9":"tag-national-publicity-summit","10":"tag-pitching-to-reporters","11":"tag-publicity-tips","12":"tag-twitter","13":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/795","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=795"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/795\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=795"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=795"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=795"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nTwitter accounts and for PR people who are training clients on
\nhow to manage theirs. Read about what you’ll be able to do after
\nthe webinar:
\n http:\/\/publicityhound.com\/publicity-products\/marketing-
\ntapes\/twitterforbeginners.htm<\/a><\/p>\n
\n3. It’s Time to Pitch Food Stories
\n======================================<\/p>\n
\nfoods at state and county fairs.<\/p>\n
\nto enjoy on sweltering hot days.<\/p>\n
\nDekorsi, and I made over the weekend. It’s an annual ritual in
\nwhich we pour, measure, whirl and taste-test basil, walnuts,
\nolive oil, cheese and plenty of garlic which we turn into
\nluscious, fattening sauce that’s as good right from the food
\nprocessor bowl as it is on pasta.<\/p>\n
\nmy blog at http:\/\/publicityhound.net\/?p=8981<\/p>\n
\n4. Webinar on How to Host Webinars
\n=====================================<\/p>\n
\nwebinars.<\/p>\n
\nmentoring program.<\/p>\n
\nanswering their questions on any topic.<\/p>\n
\nservice, but only after you’ve delivered a high-content program
\nthat helps your audience solve a problem.<\/p>\n
\nduring the last few years, and Publicity Hounds always rave about
\nhow much material he offers.<\/p>\n
\nWednesday, July 27. But this time, Daniel will show you his
\nstep-by-step formula on how to host free webinars, just like he
\ndoes.<\/p>\n
\nProfitable Webinars.”<\/p>\n
\nand come with lots of questions. Daniel will answer them all.<\/p>\n
\n5. Publicity Summit Registration
\n=====================================<\/p>\n
\nbroadcasters from top national TV shows and leading newspapers
\nand magazines, is accepting applications starting at 3:30 p.m.
\nEastern Time tomorrow–Wednesday, July 27.<\/p>\n
\nNew York City.<\/p>\n
\nlets you pitch journalists directly. Having a face-to-face
\nmeeting with an editor or producer dramatically increases the
\nchances they’ll write about you–or put you on their show.<\/p>\n
\nFranklin as well as Dave Farrow.<\/p>\n
\nEntrepreneur (and Rory also scored The View!).<\/p>\n
\nservices you buy from the Harrisons.<\/p>\n
\n6. Hound Video of the Week
\n======================================<\/p>\n
\nthis video of Dozer the dog that unintentionally ran a half-
\nmarathon.<\/p>\n
\nand turned it into a bigger money-maker for the cancer fund-
\nraiser,” Colleen said.<\/p>\n
\nperfect for a dog-lover, your favorite vet, or just for a few
\ngood laughs.<\/p>\n
\nbest websites for dog humor.<\/p>\n
\n7. And at My Blog & Mobile Site…
\n======================================<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=8968<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=8981<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=8977<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=8899<\/p>\n
\n8. Correction
\n=====================================<\/p>\n
\nof basketball star Dwayne Wade of the Miami Heat. Thanks to
\nPublicity Hound Lorie McClory, a proofreader, for the catch.<\/p>\n
\nThe Publicity Hound<\/p>\n","protected":false},"excerpt":{"rendered":"