{"id":7946,"date":"2017-09-27T18:44:51","date_gmt":"2017-09-27T18:44:51","guid":{"rendered":"https:\/\/publicityhound.com\/tips\/?p=7946"},"modified":"2024-05-02T15:58:23","modified_gmt":"2024-05-02T15:58:23","slug":"the-nfls-nightmare","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/tips-of-the-week\/the-nfls-nightmare\/","title":{"rendered":"The NFL&#8217;s Nightmare"},"content":{"rendered":"<p style=\"text-align: center;\">Issue #1160 Sept. 27,\u00a02017<br \/>\nPublisher: Joan Stewart<\/p>\n<h2 style=\"text-align: center;\">&#8220;Tips, Tricks and Tools for Free Publicity&#8221;<\/h2>\n<h3><strong>In This Issue<\/strong><\/h3>\n<ol>\n<li>The NFL&#8217;s Nightmare<\/li>\n<li>What to Do When Your Pitch Fails<\/li>\n<li>How to Find Celebrity Contact Info<\/li>\n<li>Hound\u00a0Video\u00a0of the Week<\/li>\n<\/ol>\n<blockquote><p><strong>This Week in the Hound House:<\/strong><\/p>\n<p>I&#8217;m back home in Wisconsin after a quick visit to Virginia where I presented a session on &#8220;How to be Your Own Publicist and Get Thousands of Dollars in Free Publicity&#8221; for real estate coach <strong>Cindy Bishop<\/strong> and her fans. I had numerous Internet problems on the road. That&#8217;s why these tips are a day late. Enjoy anyway.<\/p><\/blockquote>\n<h3 style=\"text-align: left;\">1. The NFL&#8217;s Nightmare<\/h3>\n<p><a href=\"https:\/\/youtu.be\/FwcCgV2II80\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7947 size-medium\" src=\"https:\/\/publicityhound.com\/tips\/wp-content\/uploads\/sites\/2\/2017\/09\/aaron-rogers-300x165.jpg\" alt=\"\" width=\"300\" height=\"165\" \/><\/a><\/p>\n<p>In airports, hotel lobbies and on airplanes, I heard lots of travelers weighing in on the NFL&#8217;s PR disaster this week.<\/p>\n<p>This is a golden opportunity for experts to comment on a protest that&#8217;s likely to spread to the other major league sporting events. Consider:<\/p>\n<ul>\n<li>Branding and crisis communications experts, what should the NFL do about this disaster? If you were counseling NFL Commissioner <strong>Roger Goodell<\/strong>, what would you advise? What about individual players? Green Bay Packers quarterback <strong>Aaron Rodgers<\/strong> looks downright uncomfortable in this video. And for the life of me, I can&#8217;t figure out what he&#8217;s trying to say.<\/li>\n<li>Parenting experts, should teachers and coaches be advising children to &#8220;take a knee&#8221; at their sporting events? Or is this a topic best left to parents to explain?<\/li>\n<li>Sports experts, should players be allowed to exercise their &#8220;First Amendment rights&#8221; on the field?<\/li>\n<li>Authors, speakers and experts on race relations, does this ugly controversy help or hurt the race relations discussion?<\/li>\n<li>Marketing experts, will public opinion&#8211;which currently goes against the NFL&#8212;have any effect?<\/li>\n<\/ul>\n<p><strong>To do:<\/strong> If you have expertise in any of these areas, you can start with your local media and pitch yourself as &#8220;the local angle&#8221; to this national story. This is referred to ask newsjacking.<\/p>\n<p>#TakeaKnee #NFL #Newsjacking<\/p>\n<h3 style=\"text-align: left;\">2. What to Do When Your Pitch Fails<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7949 size-full\" src=\"https:\/\/publicityhound.com\/tips\/wp-content\/uploads\/sites\/2\/2017\/09\/rejection.jpg\" alt=\"\" width=\"300\" height=\"92\" \/><\/p>\n<p>It happens to many of the best PR people. That&#8217;s why you shouldn&#8217;t get discouraged when it happens to you.<\/p>\n<p>You spend hours writing what you think is a perfect pitch. You research journalists who you think would welcome it. But when you email them, almost no one responds.<\/p>\n<p>Journalist <strong>Nicole Fallon<\/strong> has three suggestions for PR pros (and you).<\/p>\n<p>&#8220;In many cases, a &#8216;no&#8217; from a journalist means &#8216;not right now,&#8217; and chances are they&#8217;ll consider your client for coverage if the timing and the story idea are right.<\/p>\n<p>&#8220;The key is to walk away and give the reporter some space; pushing too hard for the same client\/story over and over again will only land you on their blacklist (yes, a lot of us make mental notes when a PR rep is aggressive and pushy, and yes, it does turn us off to working with that particular person).<\/p>\n<p><strong>To do:<\/strong> Read her two other tips in her article <a href=\"https:\/\/muckrack.com\/\" target=\"_blank\" rel=\"noopener\">&#8220;Can&#8217;t land Your Pitch? 3 Tactics to Try After a Rejection.&#8221;\u00a0<\/a><\/p>\n<p>#PitchingTips #PRTips<\/p>\n<h3>3. How to Find Celebrity Contact Info<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7481 size-full\" src=\"https:\/\/publicityhound.com\/tips\/wp-content\/uploads\/sites\/2\/2017\/03\/HollywoodBlvd2.jpg\" alt=\"\" width=\"300\" height=\"160\" \/><\/p>\n<p>Publicity Hound <strong>Teri Brown<\/strong> received only one suggestion to her &#8220;Help This Hound&#8221; question about the best database for contacting celebrities. But it was a good one.<\/p>\n<p><strong>Michelle Tennant<\/strong> of Wasabi Publicity, one of my favorite publicists, writes:<\/p>\n<p>&#8220;I use ContactAnyCelebrity myself but often do an internet search of the celeb&#8217;s name plus one of the following (agent or manager or publicist). I sometimes find these on the celeb&#8217;s official website as well.<\/p>\n<p>My big tip on communicating with the &#8220;gatekeepers&#8221; of celebs: communicate a mutually-beneficial business opportunity. If you don&#8217;t, they see it as a waste of time. I also find celebs and contact them directly on Twitter, Facebook or through their talent agency.<\/p>\n<p><strong>To do:<\/strong> If you have your own tip to share, do so in the <a href=\"https:\/\/publicityhound.com\/blog\/imdbpro\" target=\"_blank\" rel=\"noopener\">comments section at my blog.<\/a><\/p>\n<p>#ContactCelebrities #Celebrities<\/p>\n<h3>4. Hound\u00a0Video\u00a0of the Week<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7948 size-medium\" src=\"https:\/\/publicityhound.com\/tips\/wp-content\/uploads\/sites\/2\/2017\/09\/dogsvstairs-300x165.jpg\" alt=\"\" width=\"300\" height=\"165\" \/><\/p>\n<p>Three minutes of cute dogs trying to figure out how to climb up or down stairs.<\/p>\n[Tweet &#8220;#PublicityTips &#8212; The NFL&#8217;s Nightmare #NFL #Newsjacking #PRTips&#8221;]\n","protected":false},"excerpt":{"rendered":"<h2>The Publicity Hound&#8217;s Tips of the Week<\/h2>\n<h3>&#8211; Issue #1160 Sept. 27, 2017<\/h3>\n<ol>\n<li>The NFL&#8217;s Nightmare<\/li>\n<li>What to Do When Your Pitch Fails<\/li>\n<li>How to Find Celebrity Contact Info<\/li>\n<li>Hound Video of the Week<\/li>\n<\/ol>\n<p>&nbsp;<a href=\"https:\/\/purelysupp.com\/publicity\/tips-of-the-week\/the-nfls-nightmare\/\" rel=\"nofollow\" class=\"rmlink\">Read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":7950,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":3,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[263,106,156,466],"class_list":{"0":"post-7946","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tips-of-the-week","8":"tag-celebrities","9":"tag-crisis-management","10":"tag-pitching-tips","11":"tag-pr-tips","12":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/7946","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=7946"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/7946\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=7946"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=7946"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=7946"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}