The Publicity Hound’s
\nTips of the Week
\nIssue #564 July 19, 2011
\nPublisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===================================<\/p>\n
In This Issue
\n===================================<\/p>\n
1. TV Interview Emergencies<\/p>\n
2. Why So Many Tweets?<\/p>\n
3. Piggyback onto Twitter<\/p>\n
4. NYT Writers on Quora<\/p>\n
5. Help People Share Your Content<\/p>\n
6. Hound Joke of the Week<\/p>\n
7. And at My Blog & Mobile Site…<\/p>\n
=====================================
\n1. TV Interview Emergencies
\n=====================================<\/p>\n
It’s 7 a.m., and you’re scheduled to be at the local TV station
\nfor a talk show interview in three hours.<\/p>\n
You pull your favorite silk suit from the closet, remove it from
\nthe dry cleaning bag and put on the slacks.<\/p>\n
Horrors! They’ve shrunk.<\/p>\n
Now what?<\/p>\n
If you were prepared, and you’d tried on the outfit yesterday,
\nyou wouldn’t be in this predicament.<\/p>\n
But don’t feel bad. I had my own emergency last week shortly
\nbefore I was to appear on a live webcast in San Diego, hosted by
\nDon Crowther, the creator of the Social Profit Formula 2.0 social
\nmedia course I took and highly recommend.<\/p>\n
Just before I was to leave for the recording studio, I noticed my
\ntube of liquid lipstick cracked, or the top came loose. And I had
\nto deal with a gooey mess that stained my fingers bright pink and
\ncaused unnecessary delays and frayed nerves.<\/p>\n
That made me think about other emergencies that pop up before and
\nduring TV interviews, like freeway accidents that back up traffic
\nand make you late for your appearance. Or questions from the
\ninterviewer that you don’t know how to answer. Or a hair stylist
\nwho cancels your appointment the morning of the interview because
\nshe’s ill.<\/p>\n
Read my blog post, and be prepared:<\/p>\n
http:\/\/publicityhound.net\/?p=8866<\/p>\n
=====================================
\n2. Why So Many Tweets?
\n=====================================<\/p>\n
Don Crowther, who hosted the webcast I mentioned above,
\nrecommends that Publicity Hounds who use Twitter to promote their
\nexpertise send up to 20 tweets per day.<\/p>\n
Why so many? Doesn’t that brand you as a pest?<\/p>\n
Not if you’re sharing terrific content. During last night’s
\ncoaching call for people who have registered for his Social
\nProfit Formula course, he explained that when people log into
\ntheir Twitter accounts, they see the most recent tweets at the
\ntop of their feed. Those are the tweets that catch people’s
\nattention first.<\/p>\n
If yours is among them, and readers click on a link you’ve
\nshared, they might end up at your website or blog or a helpful
\narticle you’ve written that will position you as an expert. Or
\nthey’ll click on a link to someone else’s content-rich article,
\nand you’ll look like a hero.<\/p>\n
Last week, during the launch of Don’s Social Profit Formula 2.0
\ncourse, lots of people missed out because they were on vacation
\nor had to wait for payday, or whatever.<\/p>\n
Don has reopened registration for the course (which I’m taking).
\nI love the coaching calls because I can ask questions. And his
\nconstantly updated material keeps me abreast of the many social
\nmedia changes on sites like Facebook and YouTube. I share only a
\nfew tidbits from his course here.<\/p>\n
Is the entire course right for you? Only if you want to be far
\nahead of your peers and equipped with time-saving tools and smart
\nstrategies that will make you money, not just friends and
\nfollowers. Find out how:<\/p>\n
https:\/\/btconsulting.infusionsoft.com\/go\/spfopen\/a342\/<\/p>\n
His next coaching call is Monday, July 25. I hope you can join
\nus.<\/p>\n
======================================
\n3. Piggyback onto Twitter
\n======================================<\/p>\n
Thanks to Publicity Hound Carolyn Howard-Johnson, author of The
\nFrugal Book Promoter, who tipped me off to this clever way that
\nKFC piggybacked off a tweet to create great publicity.<\/p>\n
KFC paid attention to one of Wade Dwyane’s tweets asking if
\nanyone was hiring after the NBA lockout.<\/p>\n
Dwyane, who plays for the Miami Heat basketball team, used to
\nwork for KFC, so they offered him his old job back. If he’d lead
\na team filling KFC buckets fast (instead of NBA baskets), they’d
\ndonate $250,000 to charity.<\/p>\n
Here’s the link to read more:<\/p>\n
http:\/\/aol.sportingnews.com\/nba\/story\/2011-07-11\/kfc-offers-
\ndwyane-wade-a-job-during-lockout?icid=main%7Chtmlws-main-
\nn%7Cdl10%7Csec1_lnk3%7C218968.<\/p>\n
If you don’t have $250,000 to spend on a similar campaign, that’s
\nOK.<\/p>\n
“You just need to keep your marketing bonnet on so that when the
\nopportunity arises, you will be there,” Carolyn says.<\/p>\n
To subscribe to her excellent ezine, Sharing with Writers, send a ===================================== Three writers for The New York Times will be on Quora today, and –Financial writer Diana Henriques<\/p>\n –Business columnist Gretchen Morgenson<\/p>\n –Deputy national editor Adam Bryant<\/p>\n If you’re a smarT Publicity Hound who wants to get in front of Read more about the Q&A session here:<\/p>\n http:\/\/www.quora.com\/Jim-Schachter\/Quora-Office-Hours-Reporters- ===================================== If you’re publishing dozens of Facebook and LinkedIn status Here are five ways to encourage other people to share your http:\/\/mashable.com\/2011\/07\/12\/encourage-social-sharing\/<\/a><\/p>\n Facebook expert Mari Smith has even more ideas, and she shared The video replay includes a checklist I compiled after the ====================================== Cats are smarter than dogs. You can’t get eight cats to pull a DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes, BONUS: Buy the ebook and you also get a compilation of the 50 http:\/\/publicityhound.com\/dogjokebook\/<\/a><\/p>\n ====================================== Appearing on TV? Plan for these 7 emergencies 7 phrases journalists hate hearing when you pitch <\/p>\n","protected":false},"excerpt":{"rendered":" The Publicity Hound’s Tips of the Week Issue #564 July 19, 2011 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. TV Interview Emergencies 2. Why So Many Tweets? 3. Piggyback onto Twitter 4. NYT Writers on Quora 5. Help People Share Your Content 6. Hound Joke\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":3,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[16,71,55,56,36,19,14,10],"class_list":{"0":"post-793","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-facebook","8":"tag-facebook-fan-pages","9":"tag-free-publicity","10":"tag-how-to-get-free-publicity","11":"tag-pitching-the-media","12":"tag-pitching-to-reporters","13":"tag-social-networking","14":"tag-twitter","15":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/793","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=793"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/793\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=793"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=793"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=793"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nSUBSCRIBE message to HoJoNews@aol.com<\/a>.<\/p>\n
\n4. NYT Writers on Quora
\n=====================================<\/p>\n
\nthe next two Tuesdays, answering questions related to their new
\nbooks. They are:<\/p>\n
\nthem, you won’t be pitching. Instead, you’ll be asking questions
\nrelated to the writers’ expertise. And you’ll be paying attention
\nto the answers, which might provide fodder for weaving into your
\nnext pitch.<\/p>\n
\nColumnists-from-The-New-York-Times-Will-Answer-Questions-the-
\nNext-Three<\/a><\/p>\n
\n5. Help People Share Your Content
\n=====================================<\/p>\n
\nupdates, and mountains of tweets, but nobody is sharing your
\ncontent, you’re wasting precious time.<\/p>\n
\ncontent:<\/p>\n
\nthem all during the webinar I hosted with her recently on “33
\nWays to Attract Facebook Fans, Provide Sterling Content and Keep
\nThem Coming Back for More.” Some are very easy and will require
\njust a little tweaking.<\/p>\n
\nwebinar. Use it as a cheat sheet, along with Mari’s slides. Learn
\nmore about how to multiply the number of fan page Likes:
\n http:\/\/publicityhound.com\/facebookpages.htm<\/a><\/p>\n
\n6. Hound Joke of the Week
\n======================================<\/p>\n
\nsled through snow.<\/p>\n
\nperfect for a dog-lover, your favorite vet, or just for a few
\ngood laughs.<\/p>\n
\nbest websites for dog humor.<\/p>\n
\n7. And at My Blog & Mobile Site…
\n======================================<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=8866<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=8869<\/p>\n