{"id":788,"date":"2011-07-15T09:30:14","date_gmt":"2011-07-15T14:30:14","guid":{"rendered":"http:\/\/www.publicityarticles.net\/?p=788"},"modified":"2025-11-10T22:37:18","modified_gmt":"2025-11-10T22:37:18","slug":"what-you-must-know-about-google","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/tips-of-the-week\/what-you-must-know-about-google\/","title":{"rendered":"What You Must Know About Google +"},"content":{"rendered":"<p>The Publicity Hound&#8217;s<br \/>\nTips of the Week<br \/>\nIssue #563 July 12, 2011<\/p>\n<p>Publisher: Joan Stewart<br \/>\n==========================================<\/p>\n<p>&#8220;Tips, Tricks and Tools for Free Publicity&#8221;<\/p>\n<p>===================================<\/p>\n<p>In This Issue<br \/>\n===================================<\/p>\n<p>1. What You Must Know About Google +<\/p>\n<p>2. Don&#8217;t Let Interns Pitch<\/p>\n<p>3. Secret Tool to Get Facebook Likes<\/p>\n<p>4. Use Flickr to Promote Your Business<\/p>\n<p>5. Social Media Webcast<\/p>\n<p>6. Best-seller Blueprint for Authors<\/p>\n<p>7. Hound Joke of the Week<\/p>\n<p>8. And at My Blog &amp; Mobile Site&#8230;<\/p>\n<p>=====================================<br \/>\n1. What You Must Know About Google +<br \/>\n=====================================<\/p>\n<p>If you&#8217;ve been searching for a good explanation of Google +, the<br \/>\nsocial media platform that&#8217;s the newest hot thing, you may have<br \/>\nbeen frustrated, as I have, by the lack of helpful content.<\/p>\n<p>But I found a really good explanation of what it&#8217;s about,<br \/>\nincluding lots of links, at Janet Fout&#8217;s blog. Take a look:<br \/>\n<a href=\"https:\/\/web.archive.org\/web\/20211208011736\/https:\/\/janetfouts.com\/google-and-world-domination\/\" target=\"_blank\" rel=\"noopener\"> http:\/\/janetfouts.com\/google-and-world-domination\/<\/a><\/p>\n<p>Google + makes it imperative that you update your Google profile<br \/>\nnow. If you don&#8217;t have a Google profile, create one at<br \/>\n<a href=\"https:\/\/web.archive.org\/web\/20200811043805\/https:\/\/profiles.google.com\/\" target=\"_blank\" rel=\"noopener\"> https:\/\/profiles.google.com.<\/a><\/p>\n<p>Do yourself a favor and double-check all your links to make sure<br \/>\nthey lead to the right pages. If you&#8217;ve created new social media<br \/>\nprofiles, or Facebook pages, be sure to add those to the list of<br \/>\nlinks.<\/p>\n<p>Is the explanation of what you do recent?<\/p>\n<p>Do you have new bragging rights to add to your profile? Last<br \/>\nweek, the Business2Community blog at<br \/>\n<a href=\"http:\/\/www.Business2Community.com\" target=\"_blank\" rel=\"noopener\"> http:\/\/www.Business2Community.com<\/a> named me to their list of the<br \/>\n40 Most Approachable A-Listers on Twitter. I added that to my<br \/>\nGoogle profile and noticed how quickly it had gotten stale.<\/p>\n<p>Update yours today.<\/p>\n<p>=====================================<br \/>\n2. Don&#8217;t Let Interns Pitch<br \/>\n=====================================<\/p>\n<p>This time of year, the debate about whether PR interns should<br \/>\npitch stories to the media surfaces.<\/p>\n<p>There&#8217;s a good discussion at the Get Social PR blog at<br \/>\nhttp:\/\/www.getsocialpr.com\/2011\/07\/11\/public-relations-<br \/>\nprofessionals-should-pr-interns-pitch-to-the-media\/<\/p>\n<p>Rodger Johnson, a PR counselor and blogger, argues in favor of<br \/>\nletting interns pitch, with supervision.<\/p>\n<p>&#8220;Interns need to learn how to pitch and the best way to do that<br \/>\nis to pitch,&#8221; he says.<\/p>\n<p>I disagree.<\/p>\n<p>If they fail&#8211;and that&#8217;s entirely possible, even with a PR pro as<br \/>\nthe coach&#8211;the client&#8217;s reputation is on the line.<\/p>\n<p>Put yourself in the client&#8217;s shoes. What would you say if you<br \/>\nknew that an amateur was representing you and your brand?<\/p>\n<p>Besides, too many interns are ill prepared to answer a reporter&#8217;s<br \/>\nquestions about the company.<\/p>\n<p>I wouldn&#8217;t let most virtual assistants pitch on behalf of clients<br \/>\neither. I know of one or two who specialize in PR and work more<br \/>\nas publicists than virtual assistants. But the vast majority of<br \/>\nthem should not be pitching. It sends the message that &#8220;Miss Big<br \/>\nShot is too important to be calling you herself, so she sent me.&#8221;<\/p>\n<p>Am I wrong? Comment at my blog at<br \/>\nhttp:\/\/publicityhound.net\/?p=8854<\/p>\n<p>=====================================<br \/>\n3. Secret Tool to Get Facebook Likes<br \/>\n=====================================<\/p>\n<p>Thanks to Greg Mischio, a member of The Publicity Hound Mentor<br \/>\nProgram, for this tip on how to encourage people visiting your<br \/>\nbusiness to Like your Facebook page.<\/p>\n<p>Let them borrow your iPad, suggest they visit your page and Like<br \/>\nit, and then tell them to look around on the page. They can sign<br \/>\nup for your newsletter, write on your wall and leave a comment on<br \/>\nsomething you&#8217;ve written.<\/p>\n<p>Greg manages PR and social media for his client, The Vision<br \/>\nTherapy Center, Inc., in Brookfield and Madison, Wi. He thinks<br \/>\nthat would be a great way to occupy patients who are waiting in<br \/>\nthe lobby to see the doctor.<\/p>\n<p>His idea can work at lots of other businesses, too. Just be sure<br \/>\nyour customers don&#8217;t walk off with the iPad.<\/p>\n<p>During our conversation, Greg and I used the 33-point checklist<br \/>\nthat I compiled last week, after the webinar I hosted with Mari<br \/>\nSmith, on &#8220;33 Ways to Attract Facebook Fans, Provide Sterling<br \/>\nContent and Keep Them Coming Back for More.&#8221; We discussed which<br \/>\ntactics on the list his client should use first.<\/p>\n<p>You can download the checklist, the video replay of the webinar,<br \/>\nand Mari&#8217;s slides, at<br \/>\n<a href=\"https:\/\/publicityhound.com\/shop\/tag\/webinar\" target=\"_blank\" rel=\"noopener\"> http:\/\/publicityhound.com\/facebookpages.htm<\/a><\/p>\n<p>======================================<br \/>\n4. Use Flickr to Promote Your Business<br \/>\n======================================<\/p>\n<p>What if photos of your products appeared all over the Internet&#8211;<br \/>\nat blogs, to illustrate other people&#8217;s articles, and at other<br \/>\npeople&#8217;s websites?<\/p>\n<p>And the people who see your photos could also click on the link<br \/>\nthat leads them to your website.<\/p>\n<p>For many companies, that&#8217;s nothing more than a dream.<\/p>\n<p>But not for Publicity Hounds who know how to use Flickr, the<br \/>\nmammoth online photo management and sharing website that makes it<br \/>\neasy to:<\/p>\n<p>&#8211;Make your photos available to the people who matter to you,<br \/>\nincluding current customers and your target audience.<\/p>\n<p>&#8211;Organize your photos in one place online where people can share<br \/>\nthem on the web, on mobile devices, from the users&#8217; home<br \/>\ncomputers and from whatever software they are using to manage<br \/>\ntheir content. Flickr lets you push them out in as many ways as<br \/>\npossible: on the Flickr website, in RSS feeds, by email, by<br \/>\nposting to outside blogs or numerous other ways that tie into a<br \/>\nPR campaign.<\/p>\n<p>Flickr calls itself &#8220;the WD-40 that makes it easy to get photos<br \/>\nor video from one person to another in whatever way they want.&#8221;<\/p>\n<p>Are you using it yet to promote your business?<\/p>\n<p>If not, guest blogger David Murton has nine ideas for using<br \/>\nFlickr to promote your product, service, cause or issue.<\/p>\n<p>Even if you don&#8217;t have a treasure trove of photos, I&#8217;m betting<br \/>\nyou have at least several that you can upload today.<\/p>\n<p>Read David&#8217;s tips at my blog:<\/p>\n<p>http:\/\/publicityhound.net\/9-ways-to-use-flickr-to-promote-your-<br \/>\nbusiness\/<\/p>\n<p>=====================================<br \/>\n5. Social Media Webcast<br \/>\n=====================================<\/p>\n<p>I&#8217;m flying to San Diego today to be one of Don Crowther&#8217;s guests<br \/>\non a live webcast tomorrow (Wednesday, July 13) to discuss my<br \/>\nsuccesses with social media.<\/p>\n<p>I&#8217;m scheduled to be on at 6:40 p.m. Eastern Time, though that<br \/>\ntime might change. I hope you&#8217;ll join us. In fact, check out the<br \/>\nentire live webcast from 5 to 11:30 p.m. Eastern Time. You&#8217;ll see<br \/>\nDon interviewing lots of other people who have great social media<br \/>\ntips to share.<\/p>\n<p>We&#8217;re all case studies he&#8217;s using to promote Social Profit<br \/>\nFormula 2.0, the new, updated follow-up to the original Social<br \/>\nProfit Formula course, which I&#8217;ve taken.<\/p>\n<p>Even if you don&#8217;t want to spend a penny with Don, you can watch<br \/>\nthe entire webcast for free by using this link:<\/p>\n<p>https:\/\/btconsulting.infusionsoft.com\/go\/livecast\/a342\/<\/p>\n<p>Because it&#8217;s live streaming video, we&#8217;ll be taking your questions<br \/>\nand responding to your comments.<\/p>\n<p>(Tune in to see if Don lets me wear my Publicity Hound T-shirt!)<\/p>\n<p>=====================================<br \/>\n6. Best-seller Blueprint for Authors<br \/>\n=====================================<\/p>\n<p>Want to find out how one author made her book an Amazon.com,<br \/>\nBarnes &amp; Noble and New York Times Bestseller?<\/p>\n<p>Join my friend, Steve Harrison, on Thursday, July 14, for a free<br \/>\nwebinar (or telephone seminar) and discover the ingenious, yet<br \/>\nsimple &#8220;best-seller blueprint&#8221; you can use to sell more books in<br \/>\na week than most authors sell all year. I promote this webinar as<br \/>\na compensated affiliate because I&#8217;ve heard from far too many<br \/>\nauthors who are doing it the hard way.<\/p>\n<p>You&#8217;ll hear from four authors who&#8217;ve used it to make their books<br \/>\nbestsellers and one who sold $184,256.00 of copies at zero cost!<\/p>\n<p>To register go here now:<br \/>\n http:\/\/www.bestsellerblueprintcall.com\/?10011<\/p>\n<p>======================================<br \/>\n7. Hound Joke of the Week<br \/>\n======================================<\/p>\n<p>Thanks to Publicity Hound Sophie Wajsman of Melbourne, Australia<br \/>\nfor this one:<\/p>\n<p>If a fire hydrant has H2O inside, what does it have outside?<\/p>\n<p>Answer: K9P<\/p>\n<p>======================================<br \/>\n8. And at My Blog &amp; Mobile Site&#8230;<br \/>\n======================================<\/p>\n<p>9 ways to use Flickr to promote your business<br \/>\nhttp:\/\/publicityhound.net\/?p=8739<\/p>\n<p>5 reasons why PR interns shouldn&#8217;t be pitching the media<br \/>\nhttp:\/\/publicityhound.net\/?p=8854<\/p>\n<p>=======================================<\/p>\n<p>Joan Stewart<br \/>\nThe Publicity Hound<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Publicity Hound&#8217;s Tips of the Week Issue #563 July 12, 2011 Publisher: Joan Stewart ========================================== &#8220;Tips, Tricks and Tools for Free Publicity&#8221; =================================== In This Issue =================================== 1. What You Must Know About Google + 2. Don&#8217;t Let Interns Pitch 3. Secret Tool to Get Facebook Likes 4. Use Flickr to Promote Your Business\u2026&nbsp;<a href=\"https:\/\/purelysupp.com\/publicity\/tips-of-the-week\/what-you-must-know-about-google\/\" class=\"rmlink\">Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":2,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[3,71,67,56,29,36,19,45,5],"class_list":{"0":"post-788","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-book-promotion","8":"tag-facebook-fan-pages","9":"tag-google","10":"tag-how-to-get-free-publicity","11":"tag-media-relations","12":"tag-pitching-the-media","13":"tag-pitching-to-reporters","14":"tag-pr","15":"tag-publicity-tips","16":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/788","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=788"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/788\/revisions"}],"predecessor-version":[{"id":43301,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/788\/revisions\/43301"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=788"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=788"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=788"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}