{"id":7854,"date":"2017-08-08T20:45:39","date_gmt":"2017-08-08T20:45:39","guid":{"rendered":"https:\/\/publicityhound.com\/tips\/?p=7854"},"modified":"2024-05-02T15:22:25","modified_gmt":"2024-05-02T15:22:25","slug":"get-your-product-into-celebs-hands","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/tips-of-the-week\/get-your-product-into-celebs-hands\/","title":{"rendered":"Get Your Product into Celebs’ Hands"},"content":{"rendered":"

 <\/p>\n

Issue #1148 Aug. 8,\u00a02017
\n Publisher: Joan Stewart<\/p>\n

“Tips, Tricks and Tools for Free Publicity”<\/h2>\n

In This Issue<\/strong><\/h3>\n
    \n
  1. Get Your Product into Celebs’ Hands<\/li>\n
  2. Where Experts Answer Questions<\/li>\n
  3. Sell Books by the Truckload<\/li>\n
  4. Hound\u00a0Video\u00a0of the Week<\/li>\n<\/ol>\n
    \n

    This Week in the Hound House:<\/strong><\/p>\n

    After canning 27 quarts of dill pickles over the weekend, it’s time for some fun! Tonight, we’re off to the Wisconsin State Fair to see Peter Noone of Herman’s Hermits<\/strong> sing a long string of 60s hits. The reviews<\/a> are gushing. HH has made more appearances at the New York State Fair over the years than practically any other artist because the crowds adore them. Here’s a video medley of their hits. Catch ’em at a state fair near you.<\/p>\n<\/blockquote>\n

    1. Get Your Product into Celebs’ Hands<\/h3>\n

    \"\"<\/p>\n

    Celebrities are at the top rung of the “4 Levels of Influencers.” A celebrity who’s photographed using your product, or a social media post from an influencer singing its praises, can spread the word faster than any other marketing tactic.<\/p>\n

    But before any of that can happen, you have to figure out a way to get your product into their hands. How you do that depends on what you want from them in exchange for the free product you’re giving.<\/p>\n

    Lacer Headwear<\/strong> contacted the management team for artist Pretty Lights<\/strong> and struck a deal to do a social media campaign through Facebook for a limited edition hat. Since Pretty Lights is very engaged with his audience (over 800,000 likes on Facebook and an email list of over 100,000 people), it was a perfect partnership. And when the hat was released, Pretty Lights promoted it on Facebook and through his email list. The hat sold out within a day!<\/p>\n

    To do:<\/strong> Read Billy Bones’<\/strong> guest post at my blog on “3 Ways to Get Your Products into Celebrities’ Hands.”<\/a><\/p>\n

    #Celebrities #CelebrityContacts<\/p>\n

    2. Where Experts Answer Questions<\/h3>\n

    \"\"<\/p>\n

    Here are five places you can answer questions, for free, and really strut your stuff:<\/p>\n

      \n
    1. On Quora.com, the giant Q&A site. Other members can vote your answer “up” or “down.”<\/li>\n
    2. In your email. Even if the question falls under the category of “paid consulting,” I’ll give a free tip or two–sometimes three.<\/li>\n
    3. Reply to questions people are asking in the comments they make at your blog.<\/li>\n
    4. In LinkedIn and Facebook groups.<\/li>\n
    5. On the phone. Sometimes people call me to ask a question and are astonished to learn that I will answer it without asking for a credit card number. Many of these calls have turned into paid consulting gigs later.<\/li>\n<\/ol>\n

      I’m presenting two sessions at the Author U Extravaganza<\/strong> in Denver Sept. 7-9<\/strong>: “How to Position Yourself as the Go-to Expert in Your Niche, Even if You Write Fiction” and “Book Hooks: Fun, Timely, Compelling Angles for Publicizing Your Book.” The Extravaganza is the premiere conference for authors who want to be seriously successful. Early-bird registration ends Aug. 18.<\/p>\n

      To do:<\/strong> Read more about the expert lineup <\/a>of speakers and registration information.<\/p>\n

      3. Sell Books by the Truckload<\/h3>\n

      \"\"<\/p>\n

      Authors actually sell books on Facebook? Really?<\/p>\n

      Really.<\/p>\n

      An author who’s also a cowboy sold more than 470,000 books using Facebook, other social media sites and other marketing tools. You’ll hear how he did it when Steve Harrison<\/strong> presents today’s free web class at 2 and 7 p.m. Eastern<\/strong> on “What Most Authors Don’t Know About Writing a Good Book and Selling Thousands of Copies.”<\/p>\n

      You’ll also learn how to create not just a book, but a brand. A former editor of a major New York publishing house with 17 years experience will show you what the big publishers know that you don’t.<\/p>\n

      To do:<\/strong> Reserve your spot now <\/a>using this affiliate link.<\/p>\n

      #BookMarketing #SellBooks<\/p>\n

      4. Hound\u00a0Video\u00a0of the Week<\/h3>\n

      \"\"<\/p>\n

      “Goodbye my brother”: <\/a>A Marine\u2019s loving sendoff for Cena, the cancer-stricken Black Lab who saved him. Here’s The Washington Post article<\/a>. A doggy treat to BL Ochman<\/strong> of Pawfun.com for this one.<\/p>\n[Tweet “#PublicityTips —\u00a0Get Your Product into Celebs’ Hands #Influencers #Celebrities”]\n","protected":false},"excerpt":{"rendered":"

      The Publicity Hound’s Tips of the Week<\/h2>\n

      – Issue #1148 Aug. 8, 2017<\/h3>\n
        \n
      1. Get Your Product into Celebs’ Hands<\/li>\n
      2. Where Experts Answer Questions<\/li>\n
      3. Sell Books by the Truckload<\/li>\n
      4. Hound Video of the Week<\/li>\n<\/ol>\n

         Read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":7855,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":7,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[206,43,339,395],"class_list":{"0":"post-7854","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tips-of-the-week","8":"tag-author-marketing","9":"tag-book-marketing","10":"tag-influencers","11":"tag-sell-more-books","12":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/7854","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=7854"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/7854\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=7854"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=7854"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=7854"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}