{"id":7848,"date":"2011-02-22T13:03:25","date_gmt":"2011-02-22T13:03:25","guid":{"rendered":"https:\/\/publicityhound.com\/blog\/?p=7848"},"modified":"2011-02-22T13:03:25","modified_gmt":"2011-02-22T13:03:25","slug":"why-half-of-linkedin-users-arent-active-on-the-site","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/marketing\/social-media\/linkedin\/why-half-of-linkedin-users-arent-active-on-the-site\/","title":{"rendered":"Why half of LinkedIn users aren’t active on the site"},"content":{"rendered":"

\"LinkedIn<\/a>BNET Blogger Jim Edwards wrote about a surprising nugget<\/a>\u00a0of information tucked inside the document that LinkedIn included\u00a0in its initial public offering recently:<\/p>\n

Most of its 90 million register users don’t visit the site on a monthly basis, or hardly ever use it.\u00a0 In fact, Jim says, the company can’t tell the difference between an inactive or deceased member and an active user.<\/p>\n

I blinked when I saw that.\u00a0 I read it again.\u00a0 Then I ventured an easy guess as to why.
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\nLinkedIn Knowledge is Power<\/strong><\/p>\n

Most LinkedIn users simply don’t understand the power of making connections, joining groups, answering questions, making and receiving recommendations, promoting events, starting discussions, and providing daily status updates.\u00a0<\/p>\n

Many\u00a0aren’t aware that they can ask their connections to introduce them to powerful movers, shakers and other influential users<\/strong> who might never take their phone calls or answer their emails.<\/p>\n

Learning all that is time-consuming.\u00a0 And applying it can eat up precious weeks and months.<\/p>\n

Still, even if less than half of those who have accounts on LinkedIn use the site, that’s more than 44 million people,<\/strong> many of whom include journalists, broadcasters, bloggers and others who can share your story with their audiences!\u00a0<\/p>\n

LinkedIn has turned into the go-to destination for companies and nonprofits that are checking out job applicants, looking for recommendations for vendors, and searching for experts who can solve their problems.<\/p>\n

Journalists use the advanced search function to find sources just like you<\/strong>.<\/p>\n

I’ve heard one success story after another of LinkedIn users who have used the site to sign book contracts with publishers, find paid speaking engagements, and attract consulting clients.<\/p>\n

Tom Beug, one of my fellow management consultants in The Summit Group<\/a>\u00a0in Milwaukee, used LinkedIn to contact a former client and say hi.\u00a0 Turns out the company had an opening for a senior manager\u00a0and hired Tom to\u00a0conduct the search.
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\nLearn LinkedIn Quickly<\/strong><\/p>\n

If you’re on LinkedIn but you’re confused about how to use the site, don’t spent weeks or months learning.<\/p>\n

Join LinkedIn expert Wayne Breitbarth and me for a webinar on March 3 on “Your LinkedIn Power Formula: How to Make Killer Contacts, Pull Crowds to Events, be a Star in Your Industry & Track Down Leads Like a Bloodhound<\/a>.” If the time is inconvenient, sign up anyway because\u00a0everyone who registers will receive the link to the video replay and all the handouts.\u00a0<\/p>\n

Inc. Magazine is so impressed with Wayne that the magazine has invited him to speak at its Growco conference April 6-8 in Las Vegas.<\/p>\n

Register here.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

BNET Blogger Jim Edwards wrote about a surprising nugget\u00a0of information tucked inside the document that LinkedIn included\u00a0in its initial public offering recently: Most of its 90 million register users don’t visit the site on a monthly basis, or hardly ever use it.\u00a0 In fact, Jim says, the company can’t tell the difference between an inactive\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":4,"wds_primary_category":0,"footnotes":""},"categories":[613],"tags":[476],"class_list":{"0":"post-7848","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-linkedin","7":"tag-social-media-trends","8":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/7848","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=7848"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/7848\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=7848"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=7848"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=7848"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}