{"id":781,"date":"2011-06-29T10:54:03","date_gmt":"2011-06-29T15:54:03","guid":{"rendered":"http:\/\/www.publicityarticles.net\/?p=781"},"modified":"2024-05-01T01:29:12","modified_gmt":"2024-05-01T01:29:12","slug":"i-am-not-a-flake","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/tips-of-the-week\/i-am-not-a-flake\/","title":{"rendered":"I am Not a Flake"},"content":{"rendered":"<p>The Publicity Hound&#8217;s<br \/>\nTips of the Week<br \/>\nIssue #561 June 28, 2011<br \/>\nPublisher: Joan Stewart<\/p>\n<p>==========================================<\/p>\n<p>&#8220;Tips, Tricks and Tools for Free Publicity&#8221;<\/p>\n<p>===================================<\/p>\n<p>In This Issue<br \/>\n===================================<\/p>\n<p>1. I am Not a Flake<\/p>\n<p>2. Use Glue to Grab Facebook Fans<\/p>\n<p>3. Pull Journalists with Video<\/p>\n<p>4. Why You Should Care About Klout<\/p>\n<p>5. Confidence in Media Still Low<\/p>\n<p>6. Hound Quote of the Week<\/p>\n<p>7. And at My Blog &amp; Mobile Site&#8230;<\/p>\n<p>=====================================<br \/>\n1. I am Not a Flake<br \/>\n=====================================<\/p>\n<p>Pay attention to the way the 2012 presidential candidates answer<br \/>\ntough questions on the talking head shows.<\/p>\n<p>On &#8220;Fox News Sunday&#8221; with Chris Wallace this past weekend, GOP<br \/>\ncandidate Michele Bachmann&#8211;love her or hate her&#8211;gave Publicity<br \/>\nHounds a valuable lesson on how to bridge from a very difficult<br \/>\nquestion to a talking point.<\/p>\n<p>Wallace told Bachmann that she has a history of making<br \/>\n&#8220;questionable statements&#8221; or gaffes.<\/p>\n<p>&#8220;Are you a flake?&#8221; he asked.<\/p>\n<p>Without flinching, Bachman responded, &#8220;I think that would be<br \/>\ninsulting to say something like that because I&#8217;m a serious<br \/>\nperson.&#8221;<\/p>\n<p>She launched into a recitation of her background and<br \/>\naccomplishments.<\/p>\n<p>Here&#8217;s the important part. At no time did she ever respond, &#8220;I am<br \/>\nnot a flake.&#8221;<\/p>\n<p>If she had, the video clip of her saying, &#8220;I am not a flake&#8221;<br \/>\nwould have been rebroadcast thousands of times between now and<br \/>\nthe election&#8211;on political ads, news shows, blogs, YouTube and<br \/>\nelsewhere.<\/p>\n<p>If a reporter asks you a question that you think is unfair,<br \/>\ninsulting, or irrelevant to the interview, say so. Then, use a<br \/>\ntransition and bridge to one of your talking points.<\/p>\n<p>Wallace, it turns out, ended up issuing a video apology to<br \/>\nBachmann and also calling her.<\/p>\n<p>In my &#8220;Special Report #2: Questions You Can Expect Reporters to<br \/>\nAsk During an Interview,&#8221; I explain which questions are innocent,<br \/>\nand which are deliberate traps. If you want to be media-savvy,<br \/>\nyou must know the difference.<\/p>\n<p>Read more about the report here and stay out of trouble for only<br \/>\n$10:<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"ljayv2vx2x\"><p><a href=\"https:\/\/publicityhound.com\/publicity\">Publicity<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Publicity&#8221; &#8212; The Publicity Hound\" src=\"https:\/\/publicityhound.com\/publicity\/embed#?secret=EfwCnIyXrz#?secret=ljayv2vx2x\" data-secret=\"ljayv2vx2x\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><br \/>\nproducts\/reports.html#SpecialReport2<\/p>\n<p>=====================================<br \/>\n2. Use Glue to Grab Facebook Fans<br \/>\n=====================================<\/p>\n<p>Why is it that some people have so much trouble generating<br \/>\ninterest in their Facebook pages?<\/p>\n<p>Yet, other people, like Mari Smith, one of the world\u2019s foremost<br \/>\nexperts on Facebook, seem to have a big pot of glue that they<br \/>\nslather onto their pages and capture whoever happens to stop by?<\/p>\n<p>Mari\u2019s glue is in the form of interesting videos, status updates<br \/>\nthat tip off fans to other people\u2019s how-to articles about<br \/>\nFacebook and Internet marketing, and compelling polls and<br \/>\nsurveys. She promotes other people&#8217;s webinars, teleseminars and<br \/>\nproducts that she thinks her fans will find valuable.<\/p>\n<p>And she sparks lively discussions that make readers stick like<br \/>\nglue to the page and, often, participate.<\/p>\n<p>Mari does something else that keeps those fans coming back for<br \/>\nmore\u2014-and this is the page\u2019s real value. Almost every day, she<br \/>\nanswers people&#8217;s questions about Facebook and a variety of other<br \/>\ntopics. Sometimes the same questions keep popping up. And she<br \/>\nkeeps giving the answers. And attracting even more fans.<\/p>\n<p>Tomorrow, at 4 p.m. Eastern Time, she&#8217;ll dip into her Facebook<br \/>\nglue pot and show you what&#8217;s inside, when she&#8217;s my guest on the<br \/>\nwebinar, &#8220;The Best Ways to Attract Facebook Fans, Provide<br \/>\nSterling Content and Keep Them Coming Back for More (Just Like<br \/>\nthe Celebrities Do).&#8221;<\/p>\n<p>In my eyes, Mari is the Number One expert on Facebook. You do not<br \/>\nwant to miss this one.<\/p>\n<p>Join us by registering here:<br \/>\n http:\/\/www.on2url.com\/app\/adtrack.asp?MerchantID=20214&#038;AdID=<br \/>\n559760<\/p>\n<p>=====================================<br \/>\n3. Pull Journalists with Video<br \/>\n=====================================<\/p>\n<p>What are the two hottest online trends right now?<\/p>\n<p>For my money, it&#8217;s online video and social media.<\/p>\n<p>And the cool thing is, social media expert Don Crowther has just<br \/>\nposted a new free video revealing how his clients are combining<br \/>\nthe two to generate a TON of traffic every month and make a LOT<br \/>\nof money. You can do the same thing they&#8217;re doing to attract the<br \/>\nattention of journalists who are searching online for people with<br \/>\nyour expertise.<\/p>\n<p>What&#8217;s really nice is that Don reveals his super simple, nothing-<br \/>\nfancy-needed, video creation strategy that lets you create<br \/>\nmultiple videos in no time&#8211;maybe an hour tops.<\/p>\n<p>He has made things even easier with a downloadable worksheet you<br \/>\ncan use to brainstorm your video ideas and customize your own<br \/>\ntraffic strategy.<\/p>\n<p>Plus, Don&#8217;s giving away his list of exactly what you should buy<br \/>\nto put together your own video studio, no matter what your budget<br \/>\nis. Finally, someone is answering that key question for all of<br \/>\nus!<\/p>\n<p>If you want to use social media to drive traffic, make money and<br \/>\npull journalists to you, this video is a must.<\/p>\n<p>Check out the driving traffic video here:<br \/>\n https:\/\/btconsulting.infusionsoft.com\/go\/vid3\/a342\/<\/p>\n<p>======================================<br \/>\n4. Why You Should Care About Klout<br \/>\n======================================<\/p>\n<p>If journalists are thinking of calling you, but want to find out<br \/>\nhow influential you really are online, all they have to do is go<br \/>\nto Klout at <a href=\"http:\/\/www.Klout.com\" target=\"_blank\" rel=\"noopener\">http:\/\/www.Klout.com<\/a> and plug in your Twitter handle<br \/>\nin the search box in the upper-right corner.<\/p>\n<p>Klout will deliver your score, from 0 to 100.<\/p>\n<p>This is quickly becoming the Number One site for measuring online<br \/>\ninfluence.<\/p>\n<p>Previously, Klout based your score on your activity on Twitter<br \/>\nand Facebook. It recently added LinkedIn to its algorithm.<\/p>\n<p>If you&#8217;re on LinkedIn, good for you. But are you using it to<br \/>\nconnect with the right people, flaunt your expertise to your<br \/>\ntarget market, generate sales leads and raise your Klout score?<\/p>\n<p>Let Wayne Breitbarth take you by the hand and walk you step-by-<br \/>\nstep through the most important parts of LinkedIn. He was my<br \/>\nguest during the webinar on &#8220;Your LinkedIn Power Formula Part 2:<br \/>\nAdvanced Strategies for Writing a Killer Profile, Cashing in on<br \/>\nGroups and Creating Company Pages.&#8221;<\/p>\n<p>We recorded it, and I&#8217;m offering the video replay. Read more<br \/>\nabout what he&#8217;ll teach you to do here:<br \/>\n<a href=\"https:\/\/publicityhound.com\/shop\/\" target=\"_blank\" rel=\"noopener\"> http:\/\/publicityhound.com\/linkedinpowerformulapart2.htm<\/a><\/p>\n<p>=====================================<br \/>\n5. Confidence in Media Still Low<br \/>\n=====================================<\/p>\n<p>A new Gallup Poll shows Americans&#8217; confidence in newspapers and<br \/>\ntelevision news rebounded slightly in the past year, having been<br \/>\nstuck at record lows since 2007.<\/p>\n<p>The 28 percent of Americans who express a great deal, or quite a<br \/>\nlot, of confidence in newspapers and the 27 percent who say the<br \/>\nsame about television news still lag significantly behind the<br \/>\nlevels of trust seen through much of the 1990s and into 2003,<br \/>\nhowever.<\/p>\n<p>Newspapers and television news rank 10th and 11th in confidence,<br \/>\nrespectively, among the 16 institutions tested.<\/p>\n<p>Read the results here:<\/p>\n<p><a href=\"http:\/\/www.gallup.com\/poll\/148250\/Americans-Regain-Confidence-Newspapers-News.aspx\" target=\"_blank\" rel=\"noopener\">http:\/\/www.gallup.com\/poll\/148250\/Americans-Regain-Confidence-<br \/>\nNewspapers-News.aspx<\/a><\/p>\n<p>The results of this poll demonstrate why social media is<br \/>\nparamount in a publicity campaign.<\/p>\n<p>======================================<br \/>\n6. Hound Quote of the Week<br \/>\n======================================<\/p>\n<p>Thanks to Publicity Hound Paula Daniel Peconic, NY, for this<br \/>\nquote about dogs:<\/p>\n<p>&#8220;A dog is not &#8216;almost human,&#8217; and I know of no greater insult to<br \/>\nthe canine race than to describe it as such.&#8221;<\/p>\n<p>&#8211;John Holm<\/p>\n<p>======================================<br \/>\n7. And at My Blog &amp; Mobile Site&#8230;<br \/>\n======================================<\/p>\n<p>Mari Smith to share her Facebook &#8216;pot of glue&#8217; Wednesday<br \/>\nhttp:\/\/publicityhound.net\/?p=8764<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Publicity Hound&#8217;s Tips of the Week Issue #561 June 28, 2011 Publisher: Joan Stewart ========================================== &#8220;Tips, Tricks and Tools for Free Publicity&#8221; =================================== In This Issue =================================== 1. I am Not a Flake 2. Use Glue to Grab Facebook Fans 3. Pull Journalists with Video 4. Why You Should Care About Klout 5. Confidence\u2026&nbsp;<a href=\"https:\/\/purelysupp.com\/publicity\/tips-of-the-week\/i-am-not-a-flake\/\" class=\"rmlink\">Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":3,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[71,55,56,100,4,29,59],"class_list":{"0":"post-781","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-facebook-fan-pages","8":"tag-free-publicity","9":"tag-how-to-get-free-publicity","10":"tag-klout","11":"tag-media-interviews","12":"tag-media-relations","13":"tag-video","14":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/781","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=781"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/781\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=781"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=781"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=781"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}