The Publicity Hound’s
\nTips of the Week
\nIssue #560 June 21, 2011
\nPublisher: Joan Stewart
\n==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===================================<\/p>\n
In This Issue
\n===================================<\/p>\n
1. Attract Rabid Facebook Fans<\/p>\n
2. Why Social Media Doesn’t Work<\/p>\n
3. Dreaded Check-passing Photos<\/p>\n
4. Land a Corporate Sponsor<\/p>\n
5. Promote a Restaurant Reopening<\/p>\n
6. Hound Quote of the Week<\/p>\n
7. And at My Blog & Mobile Site…<\/p>\n
=====================================
\n1. Attract Rabid Facebook Fans
\n=====================================<\/p>\n
Mari Smith’s Facebook page has become the go-to place for people
\nwho have questions about Facebook.<\/p>\n
On any given day, dozens of people post questions–some of them
\nno-brainers and some of them so perplexing that even Mari doesn’t
\nknow the answer. But she always finds out and shares the
\ninformation with her readers.<\/p>\n
She also encourages her more than 43,000 fans to share their best
\ntips–and share they do.<\/p>\n
I learned, for instance, that if you tag someone on Facebook with
\nhis or her first and last name, you can simply remove the last
\nname after it’s already highlighted in blue, and the status
\nupdate will still show up on that person’s page. Removing the
\nlast name makes the message more personal. Very cool!<\/p>\n
Mari is arguably the world’s Number 1 Facebook expert. She’s
\nsmart, funny, helpful, and I love listening to her “wee” Scottish
\naccent.<\/p>\n
That’s why I was thrilled when she accepted the invitation to be
\nmy guest expert on a webinar at 4 p.m. Eastern Time on Wednesday,
\nJune 28. Choosing the topic was easy. The Number One question
\npeople ask me is, “How do I get more people to Like my page?”<\/p>\n
She’ll explain more than a dozen ways (knowing Mari, it will be
\ncloser to two dozen) to attract Facebook fans, provide sterling
\ncontent, and keep them coming back for more (just like the
\ncelebrities do).<\/p>\n
I took the big batch of question you’ve been asking the last few
\nmonths and forwarded them to her so she’ll be ready with the
\nresponses.<\/p>\n
One particularly knotty topic is contests. Mari wrote last week
\nthat most people violate Facebook’s Terms of Service when they
\nsponsor contests. I almost did, too, until I read what she wrote.
\nBreak the rules, and Facebook can close down your account,
\npronto.<\/p>\n
She’ll cover how to sponsor contests in detail, and address other
\nfrequently asked questions. I’ve also asked her to explain how
\nyou and I can encourage people to post questions on our pages so
\nwe can imitate her, and be the go-to sources for up-to-the-minute
\nnews in our industry.<\/p>\n
Join us at 4 p.m. Eastern Time on Wednesday, June 29. Register at ===================================== Don Crowther, the Top Gun of social media whose SMARTS course has Watch it here and then, correct what you’re doing wrong:<\/p>\n https:\/\/btconsulting.infusionsoft.com\/go\/spf2\/a342\/<\/p>\n Don readily admits that for most people social media doesn’t The good news is, Don shows you the deceptively simple, but You’ll also get a downloadable worksheet that shows you in just 5 Last thing: You can watch the video on your iPhone, iPad or Watch it here:<\/p>\n https:\/\/btconsulting.infusionsoft.com\/go\/spf2\/a342\/<\/p>\n ===================================== When I presented a workshop on Saturday at the international “I solemnly swear to never assign, take or appear in photos of Everybody had a good laugh, especially when I projected onto the “Enough, already,” I told them. “You can do better than that.”<\/p>\n One audience member said her club donated money for exercise PR guy Dan Collins gives dozens more ideas on how to steer clear Read more about what it includes at ====================================== One of the best ways for corporations to market themselves is After a lot of trial and error, Brendon cracked the code and Jacqueline has had equally impressive success.<\/p>\n She’s been the gift-giving expert for Sam’s Club, the gift-buying In both cases, Brendon and Jacqueline found companies that were a “When you’re aligned with a corporation, especially a Fortune 500 In fact, at the National Speakers Association convention several This year, Brendon will share his secrets during a free The call will be presented twice\u2013-at 2 and 7 p.m. Eastern. If ===================================== This week, seven Publicity Hounds have tips for Timothy Nishimoto From Jenni Bowring:<\/p>\n “Courting the local food writers\/bloggers is key to creating “Close the restaurant for an evening (if possible) to make it “Each tabletop should have something in the center with the From Everett:<\/p>\n “Here is my reaction to your current name (Vino Paradiso: A From Shelley Hunter:<\/p>\n “There is a very popular and long-standing burger joint in Davis, “I remember the contest because my brother-in-law (in college at The Publicity Hound says:<\/p>\n Read all the responses to this “Help This Hound” question Send your own question to: ====================================== “You can say any foolish thing to a dog, and the dog will give ====================================== Facebook, inflight mag titles added to inventory closeout Do you buy ads? Offer a testimonial for free publicity =======================================<\/p>\n Joan Stewart The Publicity Hound’s Tips of the Week Issue #560 June 21, 2011 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Attract Rabid Facebook Fans 2. Why Social Media Doesn’t Work 3. Dreaded Check-passing Photos 4. Land a Corporate Sponsor 5. Promote a Restaurant Reopening 6. Hound\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":4,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[3,16,71,55,56,9,27],"class_list":{"0":"post-777","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-book-promotion","8":"tag-facebook","9":"tag-facebook-fan-pages","10":"tag-free-publicity","11":"tag-how-to-get-free-publicity","12":"tag-publicity-for-niche-markets","13":"tag-social-media","14":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/777","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=777"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/777\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=777"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=777"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=777"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n http:\/\/publicityhound.com\/facebookpages.htm<\/a>.<\/p>\n
\n2. Why Social Media Doesn’t Work
\n=====================================<\/p>\n
\nbeen my guiding light for last two years, just posted a free, new
\nvideo called “Social Media Doesn\u2019t Work.”<\/p>\n
\nwork. And the reason is simple: It’s because of a costly mistake
\nthat most social media marketers are making right now, a mistake
\nthat will doom your social media efforts to failure.<\/p>\n
\nhighly effective secrets that can turn it all around, and sell
\nmore books or products, get more consulting assignments and paid
\nspeaking engagements, or just plain make more money with social
\nmedia.<\/p>\n
\nminutes precisely how well you’re doing with social media. You’ll
\nquickly discover whether you\u2019re wasting your time, or are on your
\nway to making serious money.<\/p>\n
\niTouch without any hassles or delays.<\/p>\n
\n3. Dreaded Check-passing Photos
\n=====================================<\/p>\n
\nconvention of the General Federation of Women’s Clubs, I asked
\nall Publicity Hounds in the audience to stand, raise their right
\npaws, and repeat after me:<\/p>\n
\ncheckpassings, ribboncuttings and groundbreakings.”<\/p>\n
\nbig screen one photo after another of those incredibly boring
\nribbon-cutting ceremonies with the giant cardboard scissors, and
\na second set of photos of checkpassings, with the oversized
\ncardboard checks that dwarfed the people standing on each side of
\nthem.<\/p>\n
\nequipment to a local hospital. Rather than assigning the photo
\nwe’ve all seen a million times, the dreaded checkpassing, club
\nmembers waited until the exercise equipment was delivered.
\nDressed in workout clothes, they hopped aboard the equipment and
\nwalked, ran, rowed, pulled and sweated their way to a great photo
\nthat appeared in the local newspaper.<\/p>\n
\nof trite photos. He was my guest during the teleseminar “Fun
\nAlternatives to Boring Groundbreakings, Ribboncuttings and
\nCheckpassings.” It’s available as a CD or electronic transcript
\nyou can download right now.<\/p>\n
\n http:\/\/publicityhound.com\/publicity-products\/marketing-tapes\/groundbreakings.htm<\/a><\/p>\n
\n4. Land a Corporate Sponsor
\n======================================<\/p>\n
\nthrough experts like Brendon Burchard and Jacqueline Whitmore.
\nAnd maybe even you.<\/p>\n
\ndeveloped a surprisingly easy way to get major companies like
\nWachovia, Coke, Toyota and Sony Pictures to promote and sponsor
\nhis books, publicity and speaking tours.<\/p>\n
\nexpert for Office Depot, and a national spokesperson for Sprint.
\nShe also has partnered with Clarisonic skin care products and
\nHologic, which sells imaging equipment for the health care
\nindustry.<\/p>\n
\nperfect fit with their area of expertise and have received
\nmountains of free publicity from national print and broadcast
\nmedia.<\/p>\n
\ncompany, or one that has a reputable name, you’re perceived as
\nmore credible because that corporation has chosen you as its
\nspokesperson,” Jacqueline says.<\/p>\n
\nyears ago, Jacqueline heard Brendon speak about how to land
\ncorporate sponsors and said he was one of the highest-rated
\nspeakers at the event.<\/p>\n
\nteleseminar this Thursday, June 23, with Steve Harrison. Discover
\nhow you can use his methods to promote your own book, product or
\nbusiness, just like Brendon and Jacqueline do, and get PR firms
\nto pay all your expenses.<\/p>\n
\nyou can\u2019t make it, please recruit someone to listen and take
\nnotes for you. Register at
\n http:\/\/www.SponsorshipTrainingTeleseminar.com\/?10011<\/a> (I\u2019m a
\ncompensated affiliate for Steve Harrison).<\/p>\n
\n5. Promote a Restaurant Reopening
\n=====================================<\/p>\n
\nof Portland, Ore., owner of Vino Paradiso Wine Bar & Bistro, who
\nis looking for suggestion on changing the name of the restaurant.
\nHe wants to know how to coordinate PR–drip it out little by
\nlittle or announce it all at once?<\/p>\n
\nadvance buzz. Invite them-\u2013when you, the food, and your chef are
\nready\u2013-to an advance, food-writers-only tasting.<\/p>\n
\neven more exclusive, or hold a kitchen dinner for them if closing
\nwould be a hardship. Invite them to screen the new menu and taste
\nthe food with carefully chosen wine pairings (perhaps the new
\nmenu could include a wine pairing suggestion for each entr\u00e9e).<\/p>\n
\nmessage about the re-naming.”<\/p>\n
\nfriendly wine bar and bistro). Using ‘vino’ and ‘wine’ is a
\nredundancy, but not a felony. It would indeed be nice if you
\ncould eliminate the repetition. ‘Bistro’ is actually a French
\nword, although perhaps not everyone knows that. Using a French
\nword might detract from your desire to communicate the new
\nItalian menu…You might even consider ‘Vino Paradiso
\nRestaurant.’ It says it all.”<\/p>\n
\nCalif., that was called Murder Burger. I think the name was
\noriginally about butchering the beef. For obvious reasons, they
\nalso decided to change the name. They, too, held a contest.<\/p>\n
\nthe time) and all his buddies were thinking of names to win free
\nfood. I think the winner got a burger a week for a year, or
\nsomething like that. The name was changed to Redrum Burger,
\nwhich is brilliant if you\u2019ve seen The Shining and is perfect for
\nthis college town. I chuckle every time I see the sign and always
\nremember the contest.”<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=8690<\/p>\n
\n mailto:JStewart@PublicityHound.com?subject=HelpThisHound<\/a> and
\ninclude your city and state.<\/p>\n
\n6. Hound Quote of the Week
\n======================================<\/p>\n
\nyou a look that says, ‘My God, you’re right! I never would’ve
\nthought of that!'” — Dave Barry<\/p>\n
\n7. And at My Blog & Mobile Site…
\n======================================<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=8752<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=8714<\/p>\n
\nThe Publicity Hound<\/p>\n","protected":false},"excerpt":{"rendered":"