Here’s a great idea\u00a0on how to get media attention for your company’s anniversary. The longer you’ve been in business,\u00a0the more effective it will be.<\/p>\n
Let’s say you’re\u00a0celebrating your 20th anniversary. Find one or\u00a0more employees who have been with you all 20 years to comment on the changes they’ve seen the past two decades.\u00a0<\/p>\n
If you have photos of what they looked like years ago,\u00a0and it’s OK with them,\u00a0offer the photos to the media. You can even mention this when you pitch. The media—and readers—love “then and now”\u00a0photos.<\/p>\n
The idea comes from\u00a0Vicki Vaughan, a reporter at the\u00a0San Antonio Express-News.<\/a> I found it in this great post at Alan Weinkrantz’s PR Weblog.<\/a> The post recaps tips from a media panel and includes lots of advice on how to write and distribute press releases.\u00a0<\/p>\n For more anniversary tips, read my article “How to Create Publicity for a Company Anniversary.” For more press release tips, sign up for my free email tutorial “89 Ways to Write Powerful Press Releases.”\u00a0<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" Here’s a great idea\u00a0on how to get media attention for your company’s anniversary. The longer you’ve been in business,\u00a0the more effective it will be. Let’s say you’re\u00a0celebrating your 20th anniversary. Find one or\u00a0more employees who have been with you all 20 years to comment on the changes they’ve seen the past two decades.\u00a0 If you\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":2,"wds_primary_category":1,"footnotes":""},"categories":[1],"tags":[46,591],"class_list":{"0":"post-775","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-marketing","7":"tag-event-promotion","8":"tag-special-events","9":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/775","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=775"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/775\/revisions"}],"predecessor-version":[{"id":41148,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/775\/revisions\/41148"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=775"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=775"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=775"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}