Sick of all the hoopla over Black Friday, the day-after-Thanksgiving media frenzy that’s the “official” start of the Christmas shopping season?<\/p>\n
A blogger named Chris apparently is and wrote an interesting post<\/a> about how shameful the media act when they give “free advertising” to the retailers that keep\u00a0opening their stores earlier and earlier so shoppers can get a jump on all the big sales and buy what they need “while supplies last.”<\/p>\n I disagree.\u00a0This is a legitimate news story and will continue to be simply because it affects so many people.\u00a0Any time lots of people gather someplace, and spend lots of money, it’s usually newsworthy.<\/p>\n Some of the Black Friday stories I’ve seen have\u00a0included valuable consumer tips, from how to avoid crime in places like shopping malls, to tips on how to avoid identity theft.\u00a0<\/p>\n This year, at least, the strategy of opening earlier and earlier has\u00a0resulted in a ton of great publicity.\u00a0My hat’s off to the\u00a0retailers who were able to capitalize on it. But at some point, this tactic will get old, and they’ll have to think of another trick to lure the TV cameras into their\u00a0stores.<\/p>\n If you’re a bricks-and-mortar store or an online retailer, you still have plenty of opportunity between now and Christmas to join the media frenzy.\u00a0Be willing to comment on how your sales are doing, the hottest items that are most in demand,\u00a0 trends you’re seeing, etc.\u00a0<\/p>\n And don’t forget to pitch the bloggers! Read my article\u00a0“Let Bloggers Create Publicity for You.”<\/a><\/p>\n \u00a0<\/p>\n","protected":false},"excerpt":{"rendered":" Sick of all the hoopla over Black Friday, the day-after-Thanksgiving media frenzy that’s the “official” start of the Christmas shopping season? A blogger named Chris apparently is and wrote an interesting post about how shameful the media act when they give “free advertising” to the retailers that keep\u00a0opening their stores earlier and earlier so shoppers\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":4,"wds_primary_category":1,"footnotes":""},"categories":[1],"tags":[623,601,621],"class_list":{"0":"post-774","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-marketing","7":"tag-brick-mortar","8":"tag-holidays","9":"tag-retail-marketing","10":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/774","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=774"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/774\/revisions"}],"predecessor-version":[{"id":41149,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/774\/revisions\/41149"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=774"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=774"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=774"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}