The Publicity Hound’s
\nTips of the Week
\nIssue #558 June 7, 2011<\/p>\n
Publisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===================================<\/p>\n
In This Issue
\n===================================<\/p>\n
1. Weinergate’s 5 PR Lessons<\/p>\n
2. Facebook Best Practices Guide<\/p>\n
3. Duck Makes Home at Home Depot<\/p>\n
4. Your Biggest Publicity Problem?<\/p>\n
5. Inventory Closeout Next Week<\/p>\n
6. Hound Video of the Week<\/p>\n
7. And at My Blog & Mobile Site…<\/p>\n
=====================================
\n1. Weinergate’s 5 PR Lessons
\n=====================================<\/p>\n
What a week for learning about crisis communications.<\/p>\n
Here are five important lessons that Rep. Anthony Weiner taught
\nPublicity Hounds. You’ve heard them all before:<\/p>\n
–Don’t lie. Weiner thought he could fib his way through the
\ncrisis. But at almost every media interview, he got himself
\ntangled up in his own lies and kept changing his story.<\/p>\n
–Don’t criticize the messenger. He called a reporter a “jackass”
\nfor asking a logical question, and that showed he was combative.<\/p>\n
–Prepare talking points and stick to them. Weiner agreed to
\nnumerous media interviews but kept digging a deeper hole because
\nhe wasn’t prepared.<\/p>\n
–When dumping bad news, tell it all, tell it first and tell it
\nfast. The drip-drip-drip of bad news throughout last week helped
\nthis story grow long legs.<\/p>\n
–Take responsibility. Weiner claims “responsibility for my
\nactions” but adamantly says he won’t resign. Expect politicians
\nfrom both parties to pile on throughout the week and keep this
\nstory at the top of the news. A resignation would end the media
\nfrenzy.<\/p>\n
Learn more about how to respond in a crisis. Crisis counselor ===================================== Still puzzled about how to make Facebook work for you?<\/p>\n Check out the free Facebook Best Practices Guide from Facebook- All their tips fall into one of five categories of guiding –Build a strategy that’s social by design.<\/p>\n –Create an authentic brand voice.<\/p>\n –Make it interactive.<\/p>\n –Nurture your relationships.<\/p>\n –Keep learning.<\/p>\n I found incredibly helpful tips on how to use Facebook ads, apps, Used in combination with the webinar I offered on “12 More Ways ===================================== Home Depot in Bangor, Maine, generated fabulous publicity on CNN The story had three key elements that TV cameras love: people, And two more things: a sales associate named Brenda Hatch (great Watch: TV producer Shawne Duperon says it’s often easy to call a TV ====================================== I had a second set of botox injections into my vocal chords, last So far, I’ve noticed only a slightly higher pitch to my voice, That means I can start planning more webinars on topics that will But I don’t want to guess about topics you need. I want you to What’s your Number One publicity problem that keeps you up at 3 Click here and suggest a topic:<\/p>\n Mailto:JStewart@PublicityHound.com?=SuggestedWebinar<\/a><\/p>\n ===================================== I’m still clearing out my inventory, and finding more CD and It will be ready next week. Promise.<\/p>\n ====================================== Thanks to Elaine Grassbaugh of Columbus, Ohio, for this video of http:\/\/www.youtube.com\/watch?v=z2BgjH_CtIA<\/a><\/p>\n ====================================== Lulu.com: You get what you pay for, says Book Shepherd Nonprofits: Patch.com offers volunteers, free ad space ======================================= The Publicity Hound’s Tips of the Week Issue #558 June 7, 2011 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Weinergate’s 5 PR Lessons 2. Facebook Best Practices Guide 3. Duck Makes Home at Home Depot 4. Your Biggest Publicity Problem? 5. Inventory Closeout Next Week\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":2,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[16,55,56,4,29,36,19],"class_list":{"0":"post-765","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-facebook","8":"tag-free-publicity","9":"tag-how-to-get-free-publicity","10":"tag-media-interviews","11":"tag-media-relations","12":"tag-pitching-the-media","13":"tag-pitching-to-reporters","14":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/765","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=765"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/765\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=765"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=765"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=765"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nJonathan Bernstein was my guest during a teleseminar on “How to
\nKeep the Media Wolves at Bay” and explained how to deal with a
\nvariety of issues, from tape-recorded interviews to hostile
\nreporters. Read more about what you’ll learn at
\n http:\/\/publicityhound.com\/publicity-products\/marketing-tapes\/media_wolves_atbay.htm<\/a><\/p>\n
\n2. Facebook Best Practices Guide
\n=====================================<\/p>\n
\nStudio.com. They did a super job of presenting their tips in an
\neasy-to-understand format.<\/p>\n
\nprinciples:<\/p>\n
\nwidgets, social plugins and more. Claim your copy here:
\n http:\/\/www.facebook-
\nstudio.com\/fbassets\/media\/856\/FacebookBestPracticeGuide.pdf<\/a><\/p>\n
\nto Avoid Missed Opportunities with Facebook,” you’ll have more
\nthan enough ideas on how to make Facebook work for you. Read more
\nabout what Christine Buffaloe taught during the webinar at
\n http:\/\/publicityhound.com\/publicity-products\/marketing-
\ntapes\/facebook12ways.htm<\/a><\/p>\n
\n3. Duck Makes Home at Home Depot
\n=====================================<\/p>\n
\nrecently with a feel-good story about a mallard duck that built a
\nnest and laid its seven eggs in the garden aisle.<\/p>\n
\ncolor and motion.<\/p>\n
\nlast name) who made for a fun interview, and the fact that the
\nduck has returned for the second year to make its nest in the
\nsame place.<\/p>\n
\n http:\/\/www.cnn.com\/video\/#\/video\/us\/2011\/06\/02\/me.home.depot.duck
\n.wvii?hpt=hp_t2<\/a><\/p>\n
\nstation and get onto the news the same day. Read more about the
\nTV pitching tips she shared during the teleseminar I hosted with
\nher:
\n http:\/\/publicityhound.com\/publicity-products\/marketing-
\ntapes\/getinthenews.htm<\/a><\/p>\n
\n4. Your Biggest Publicity Problem?
\n======================================<\/p>\n
\nweek, to remove the straining in my voice caused by spasmodic
\ndysphonia (you can read about it at my blog at
\nhttp:\/\/publicityhound.net\/?p=8142).<\/p>\n
\nand I’m thrilled! The after-effects should disappear within a
\nweek.<\/p>\n
\nhelp you with publicity, PR and social media.<\/p>\n
\ntell me.<\/p>\n
\na.m.? What PR training do you need? Is there a certain expert who
\nI should invite as a guest?<\/p>\n
\n5. Inventory Closeout Next Week
\n=====================================<\/p>\n
\ntranscript titles to add to my inventory clearance.<\/p>\n
\n6. Hound Video of the Week
\n======================================<\/p>\n
\nBizkit, the sleep-walking dog:<\/p>\n
\n7. And at My Blog & Mobile Site…
\n======================================<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=8586<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=8571<\/p>\n
\nJoan Stewart
\nThe Publicity Hound<\/p>\n","protected":false},"excerpt":{"rendered":"