{"id":7610,"date":"2017-04-29T14:15:00","date_gmt":"2017-04-29T14:15:00","guid":{"rendered":"https:\/\/publicityhound.com\/tips\/?p=7610"},"modified":"2024-04-29T16:24:19","modified_gmt":"2024-04-29T16:24:19","slug":"how-to-beef-up-a-youtube-channel","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/tips-of-the-week\/how-to-beef-up-a-youtube-channel\/","title":{"rendered":"How to Beef Up a YouTube Channel"},"content":{"rendered":"

Issue #1119 April 29,\u00a02017
\nPublisher: Joan Stewart<\/p>\n

“Tips, Tricks and Tools for Free Publicity”<\/h2>\n

In This Issue<\/strong><\/h3>\n
    \n
  1. How to Beef Up a YouTube Channel<\/li>\n
  2. How to Pitch Your Book<\/li>\n
  3. Use Email Signatures for Publicity<\/li>\n
  4. Hound\u00a0Video\u00a0of the Week<\/li>\n<\/ol>\n

    This Weekend in the Hound House:<\/strong><\/p>\n

    When I do laundry today, I’ll inspect the kitchen towels. A few weeks ago, four giant mushrooms that I had patted dry and left tucked inside a kitchen towel on the counter accidentally found their way into the washing machine. What a mess! I had to scrape hundreds of flecks of mushroom off the wet sheets with a pot scraper, and put the sheets through two more wash cycles. (Do you do bonehead things like this?)<\/p><\/blockquote>\n

    1. How to Beef Up a YouTube Channel<\/h3>\n

    \"\"<\/p>\n

    For most Publicity Hounds, creating, editing and producing video for a YouTube channel can be overwhelming.<\/p>\n

    Here’s a way to beef up your channel without doing everything yourself.<\/p>\n

    If you’re a guest on other people’s video interviews and they produce the video for their channel, you can add their video to your channel–helpful if you only have a few videos of your own. You can also add the video to a playlist. A playlist is a group of videos on the same topic that play one after the other automatically and help keep your channel neat and organized.<\/p>\n

    Bob Baker<\/strong>, who produces The Creative Entrepreneur<\/strong> show on YouTube, interviewed me about my career as The Publicity Hound a few years ago.<\/p>\n

    I added the video to my playlist titled “Publicity Expert Joan Stewart’s Potpourri of PR Tips” because it covers a variety of helpful advice on PR and how to run a business, including mistakes I’ve made that other entrepreneurs can avoid. Notice that I used the phrase “publicity expert” in the name of the playlist, which helps me rank high for that keyword phrase on the first page of Google.<\/p>\n

    Bob’s channel gets the “Google juice” and credit for the number of views on the video. But using it on my channel gives me additional credibility.<\/p>\n

    To do:<\/strong> Watch the video here<\/a> and learn about my time- and money-saving tips on how to run a small business, and the book that changed my life.<\/p>\n

    #YouTubeTips #YouTubeChannel<\/p>\n

    2. How to Pitch Your Book<\/h3>\n

    \"\"<\/p>\n

    When pitching your book to a blogger or journalist, how many times do you start a pitch with “Hi, my name is…..and my book is about…….”<\/p>\n

    Sorry, but you’ve lost them. Make it about THEM<\/strong>, not about YOU<\/strong>.<\/p>\n

    A better pitch starts like this:<\/p>\n

    “Hi Mary. I read the two articles you wrote about juicing for Healthy Living magazine….”<\/p>\n

    You now have Mary’s undivided attention.<\/p>\n

    That’s one of the tips I shared during Thursday’s free training on “5 Steps to Pitching Your Book to Anyone, Anywhere.”<\/strong> I walked authors through two pitches: one for a nonfiction author promoting his expertise and one for a children’s fiction author who’s trying to sell her books in bulk to a dental clinic.<\/p>\n

    Both examples are taken from two of the 19 pitching templates I created to help authors pitch their books to journalists, book stores, book clubs, broadcasters, reviewers, meeting planners, influential people who they want to write a blurb for their books, and more.<\/p>\n

    To do:<\/strong> Watch the video replay of the training here.<\/a> Or visit the page where you can read about the special promotion that’s under way this weekend<\/a> on the entire package of 19 pitching templates at one-third off.<\/p>\n

    #bookmarketing #bookpromotion #pitchyourbook<\/p>\n

    3. Use Email Signatures for Publicity<\/h3>\n

    How often do you change your email signature?<\/p>\n

    Update it to call attention to a news article written about you, an event you’re sponsoring or a new video you’ve created. Think of the number of people who you email in one week who might see it.<\/p>\n

    Most email programs also let you use multiple signatures. Instead of contact info, you can use a second or third email signature to provide the answer to a frequently asked question.<\/p>\n

    To do: What’s the next thing you’re promoting? Include it in your email signature.<\/p>\n

    4. Hound\u00a0Video\u00a0of the Week<\/h3>\n

    \"\"<\/p>\n

    Neuroscientist and author Gregory Burns<\/strong> has five ways to test your dog’s loyalty. The Wall Street Journal’s Billy Higgins<\/strong> puts his three-year-old Yellow Labrador to the test.<\/a><\/p>\n[Tweet “#PublicityTips –How to Beef Up a YouTube Channel #YouTubeTips #YouTubeChannel”]\n","protected":false},"excerpt":{"rendered":"

    The Publicity Hound’s Tips of the Week<\/h2>\n

    – Issue #1119 April 29, 2017<\/h3>\n
      \n
    1. How to Beef Up a YouTube Channel<\/li>\n
    2. How to Pitch Your Book<\/li>\n
    3. Use Email Signatures for Publicity<\/li>\n
    4. Hound Video of the Week<\/li>\n<\/ol>\n

       Read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":7614,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":5,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[43,36,395,33],"class_list":{"0":"post-7610","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tips-of-the-week","8":"tag-book-marketing","9":"tag-pitching-the-media","10":"tag-sell-more-books","11":"tag-youtube","12":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/7610","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=7610"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/7610\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=7610"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=7610"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=7610"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}