The Publicity Hound’s
\nTips of the Week
\nIssue #557 May 31, 2011<\/p>\n
Publisher: Joan Stewart
\n==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===================================<\/p>\n
In This Issue
\n===================================<\/p>\n
1. Piggyback onto Gender-neutral Story<\/p>\n
2. Three Nook Books in One Weekend<\/p>\n
3. You Can’t Afford Not to Outsource<\/p>\n
4. Don’t Forget Meetup.com<\/p>\n
5. Inventory Closeout<\/p>\n
6. Hound Video of the Week<\/p>\n
7. And at My Blog & Mobile Site…<\/p>\n
=====================================
\n1. Piggyback onto Gender-neutral Story
\n=====================================<\/p>\n
Is your blood still boiling after you heard about the loony
\nToronto couple who are keeping their baby’s gender a secret–even
\nfrom the grandparents?<\/p>\n
The story, which broke last week, has resulted in a vitriolic
\nresponse that’s still feeding radio talk shows, the big shows on
\nmorning TV, and blogs.<\/p>\n
Here are five ways to piggyback onto this story for publicity:<\/p>\n
–Parents, speak up. Share experiences raising your own children.<\/p>\n
–If your business sells products and services for kids, comment
\nvia a letter to the editor or opinion column.<\/p>\n
–Create online video. You’ll pull traffic from many of the
\npeople who are Googling “gender-neutral baby” or “genderless
\nbaby.” Weave in the name of your business. If you missed the free
\nwebinar I hosted on powerful ways to use YouTube, you can watch
\nthe replay at http:\/\/tinyurl.com\/62ajq65<\/p>\n
–Day care center operators, do you see many baby boys who want
\nto play with dolls, or girls who like to play with cars and
\ntrucks? If so, how do you handle that?<\/p>\n
–Take a survey on this topic and poll your members, readers or
\nemail list. Report the results to the media.<\/p>\n
–Publicists, if you represent a client who can comment on this
\nstory, start pitching.<\/p>\n
Publicist Michelle Tennant, a master at generating publicity for ====================================== When author Billie A. Williams finished participating in the “I’m ecstatic, and it was simple with his excellent instruction,” So simple, in fact, that she created two more ebooks within an All three books are for very different niche audiences. “Writing “I can’t believe I did this in one weekend,” she says.<\/p>\n If you have existing content in your blog posts, articles, or at Don’t have existing content? Daniel Hall will show you where to Nook authors keep about 60 percent royalties from the cover price If you missed the webinar, listen here. You’ll get full, step-by- http:\/\/realfastbook.com\/joannook.html<\/a><\/p>\n ===================================== Projects like creating ebooks for the Nook are perfect for So are other publicity-related tasks like proofreading, editing, These are only some of the tasks that can eat up hours of your If you can’t afford a team, how about just using someone for an But unless you know what you’re doing, you can get burned. That’s ============================================ Publicizing an event for a club, professional organization or After creating a Meetup group for my local garden club, I Meetup boasts the world\u2019s largest network of 79,000 local groups That’s why it’s one of my “Top 10” ways to promote events online. ======================================<\/p>\n 5. Inventory Closeout If you’ve been eyeing my CDs and transcripts, and saving up your I’ll be announcing an inventory closeout of some of my older We’re sorting through the titles now to determine which ones will ====================================== Thanks to Publicity Hound Christel Hall of Minden, Nevada, for http:\/\/www.wimp.com\/throwstick\/<\/a><\/p>\n ====================================== 9 ways to use Hubspot’s free marketing charts & graphs How to format your blog posts, articles into a Nook ebook =======================================<\/p>\n Joan Stewart The Publicity Hound’s Tips of the Week Issue #557 May 31, 2011 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Piggyback onto Gender-neutral Story 2. Three Nook Books in One Weekend 3. You Can’t Afford Not to Outsource 4. Don’t Forget Meetup.com 5. Inventory Closeout 6.\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":2,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[3,46,55,56,29,103,105,59],"class_list":{"0":"post-760","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-book-promotion","8":"tag-event-promotion","9":"tag-free-publicity","10":"tag-how-to-get-free-publicity","11":"tag-media-relations","12":"tag-nook-books","13":"tag-outsourcing","14":"tag-video","15":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/760","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=760"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/760\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=760"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=760"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=760"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nher clients when news breaks, shares the secrets of how she does
\nit on the replay of the webinar video “How to Tie Your Pitch to
\nBreaking News and Make the Media Interview YOU.” Learn more about
\nwhat she can teach you to do at
\n http:\/\/publicityhound.com\/publicity-products\/marketing-tapes\/breakingnews.htm<\/a><\/p>\n
\n2. Three Nook Books in One Weekend
\n======================================<\/p>\n
\nwebinar I hosted last week with Daniel Hall on how to create an
\nebook for the Nook, the popular eReader from Barnes & Noble, she
\ngathered content for her first ebook and, within 30 minutes,
\nfinished the project.<\/p>\n
\nBillie said.<\/p>\n
\nhour and is awaiting approval from Barnes & Noble. All three
\nshould be available for sale in a day or two.<\/p>\n
\nWider” includes advice for writers on how to find content.
\n“Adrift” is a collection of short mystery stories. “One Woman’s
\nGarden” includes her tips and experiences with organic gardening.<\/p>\n
\nyour website, creating your own ebook is as easy as cut and
\npaste.<\/p>\n
\ngrab existing content that’s in the public domain.<\/p>\n
\nof their books–not bad for only 30 minutes of work.<\/p>\n
\nstep directions in the first 90 minutes. The rest of the webinar
\nis all bonus material on how to create a best-selling book for
\nAmazon:<\/p>\n
\n3. You Can’t Afford Not to Outsource
\n=====================================<\/p>\n
\noutsourcing.<\/p>\n
\nuploading videos to YouTube, rewriting articles, creating
\ngraphics, uploading photos and slide shows to photo-sharing
\nsites, formatting a newsletter, and finding people in your target
\naudience on Twitter and Facebook.<\/p>\n
\nprecious time. I’d rather spend my time creating new products,
\ncoaching and participating on the social media sites. That’s why
\nI have an entire team of people to whom I outsource projects.<\/p>\n
\nhour or two a week? That’s how I started. Unemployed writers,
\neditors, photographers and graphic artists are looking for
\nprojects every day on the freelance sites.<\/p>\n
\nwhy I invited Leila McKinley to present a teleseminar on
\n“Outsourcing Secrets: How to Get the Best Quality, Price &
\nTeamwork from Freelancers.” Read more about how to get the monkey
\noff your back at
\n http:\/\/publicityhound.com\/publicity-products\/marketing-tapes\/outsourcing.htm<\/a><\/p>\n
\n4. Don’t Forget Meetup.com
\n============================================<\/p>\n
\nindustry group? Don’t overlook MeetUp.com.<\/p>\n
\nreceived an email from a gardener who lives nearby and wants to
\ncome to the next meeting. She simply went to Meetup and searched
\nby topic and location. That’s how she found us.<\/p>\n
\nand more than a quarter million monthly Meetups listed.<\/p>\n
\nYou can find the full list of more than 50, and learn how to use
\nuse them, in the replay of the webinar I hosted on “50+ Places
\nOnline to Promote Your Live & Virtual Events to Reach Your Target
\nMarket and Pull Sell-out Crowds.” Find out more at
\nhttp:\/\/publicityhound.com\/events.htm<\/a><\/p>\n
\n======================================<\/p>\n
\nmoney for one of my infrequent special offers, read on.<\/p>\n
\ntitles that are gathering dust. Even though they were created
\nseveral years ago and are out of date, you can still find
\nvaluable nuggets of information. The discount will be steep, and
\nI’ll practically be giving them away.<\/p>\n
\nbe on sale and hope to start the sale next week.<\/p>\n
\n6. Hound Video of the Week
\n======================================<\/p>\n
\nthis YouTube video of a dog at the park, trying to persuade a
\nstatue sitting on a bench to throw a stick:<\/p>\n
\n7. And at My Blog & Mobile Site…
\n======================================<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=8531<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=8555<\/p>\n
\nThe Publicity Hound<\/p>\n","protected":false},"excerpt":{"rendered":"