{"id":7584,"date":"2010-12-21T10:30:22","date_gmt":"2010-12-21T10:30:22","guid":{"rendered":"https:\/\/publicityhound.com\/blog\/?p=7584"},"modified":"2010-12-21T10:30:22","modified_gmt":"2010-12-21T10:30:22","slug":"hyper-local-patch-com-covers-600-communities","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/marketing\/online-marketing\/hyper-local-patch-com-covers-600-communities\/","title":{"rendered":"Hyper-local Patch.com covers 600+ communities"},"content":{"rendered":"<p><a href=\"https:\/\/purelysupp.com\/publicity\/wp-content\/uploads\/sites\/15\/2010\/12\/Patch-map.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-7585\" style=\"float: left;margin: 5px 10px\" title=\"Patch map\" src=\"https:\/\/purelysupp.com\/publicity\/wp-content\/uploads\/sites\/15\/2010\/12\/Patch-map.jpg\" alt=\"Map of stattes Patch.com covers\" width=\"230\" height=\"146\" \/><\/a>Here&#8217;s another website to add to your media list\u00a0consider if you want publicity for local news.<\/p>\n<p>It&#8217;s <a href=\"http:\/\/web.archive.org\/web\/20140707145158\/http:\/\/patch.com\/about\/\" target=\"_blank\">Patch.com<\/a> and it already covers more than 600 communities and neighborhoods in California, Connecticut, Delaware, District of Columbia, Florida, Georgia, Illinois, Maryland, Massachusetts, Michigan, Minnesota, Missouri, New Jersey, New York, Ohio, Pennsylvania, Rhode Island, Virginia, Washington and Wisconsin.<\/p>\n<p>The site, owned by AOL and based in New York, hires professional journalists and contracts with freelancers to cover local news and events, business and government, police and fire news, and more.\u00a0 Users can submit their own announcements, photos and reviews, and participate in discussions.<\/p>\n<p><strong>Here are Patch&#8217;s Advantages<\/strong>These have been mentioned\u00a0in several articles I&#8217;ve read the last few weeks, including <a href=\"http:\/\/www.mediabistro.com\/fishbowlla\/james-rainey-no-longer-j-schoolers-patch-is-picking-up-seasoned-pros_b18738\" target=\"_blank\">this one<\/a> in today&#8217;s L.A. Times.<\/p>\n<p><br class=\"spacer_\" \/><\/p>\n<ul>\n<li>It hires experienced journalists, many of whom have been laid off by local newspapers and are already familiar with the communities they cover.<\/li>\n<li>Patch makes it easy to find whoever covers your community.\u00a0 Just go to <a href=\"http:\/\/www.Patch.com\" target=\"_blank\">Patch<\/a> and click on the state where you live, then choose the community where Patch already has a presence.\u00a0 Contact information for every Patch editor is at the top of every local site.\u00a0 All Patch contributors can be contacted via email through the local site.<\/li>\n<li>It encourages participation.\u00a0 Send a news tip, put an event on the calendar or submit an announcement.\u00a0 If you&#8217;re a business owner who wants to be listed,\u00a0 just <a href=\"mailto:support@patch.com\">email them<\/a>. Update: Submit information yourself via the &#8220;add it!&#8221; button at the bottom of directory search.&#8221;<\/li>\n<li>It fills a void, created by the demise of many local newspapers. <\/li>\n<\/ul>\n<p><strong>Here are the\u00a0Disadvantages<\/strong><\/p>\n<ul>\n<li>It pays many journalists far less than what they made before, and\u00a0Some\u00a0editors have suffered from burnout and left. Update: Janine Iamunno, senior communications director for Patch, said 3 out of 4 Patch employees make \u00a0more money, or the same, as in their previous position.<\/li>\n<li>Critics say it can strangle many other smaller local websites.\u00a0 But I think competition helps, not hurts, the news consumer.<\/li>\n<li>It needs to make enough money to support all those journalists, and it&#8217;s growth might be too aggressive.<\/li>\n<\/ul>\n<p>But you won&#8217;t hear me complaining.<\/p>\n<p><strong>Do Your Research<br \/>\n <\/strong><br \/>\n Most important: Local means local!\u00a0\u00a0The focus is very specific&#8212;news about the\u00a0community or neighborhood served by the Patch site.<\/p>\n<p>A smart Publicity Hound will want to develop story ideas that are directly related to a Patch.com community.\u00a0 As always, take the time to review each site before developing the pitch.\u00a0 Better yet, introduce yourself to the Patch editor.<\/p>\n<p>If you have experience with getting news placed on Patch, or you have other comments to add, share them here.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here&#8217;s another website to add to your media list\u00a0consider if you want publicity for local news. It&#8217;s Patch.com and it already covers more than 600 communities and neighborhoods in California, Connecticut, Delaware, District of Columbia, Florida, Georgia, Illinois, Maryland, Massachusetts, Michigan, Minnesota, Missouri, New Jersey, New York, Ohio, Pennsylvania, Rhode Island, Virginia, Washington and Wisconsin.\u2026&nbsp;<a href=\"https:\/\/purelysupp.com\/publicity\/marketing\/online-marketing\/hyper-local-patch-com-covers-600-communities\/\" class=\"rmlink\">Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":6,"wds_primary_category":0,"footnotes":""},"categories":[612],"tags":[639,619,205,13],"class_list":{"0":"post-7584","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-online-marketing","7":"tag-patch","8":"tag-photos-graphics","9":"tag-pitching","10":"tag-press-releases","11":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/7584","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=7584"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/7584\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=7584"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=7584"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=7584"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}