The Publicity Hound’s
\nTips of the Week
\nIssue #556 May 24, 2011<\/p>\n
Publisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===================================<\/p>\n
In This Issue
\n===================================<\/p>\n
1. Biggest Mistake on Facebook Profiles<\/p>\n
2. Patch Wants More of Your Content<\/p>\n
3. Sneaky YouTube Trick<\/p>\n
4. Advantages of Nook Books<\/p>\n
5. Why They Can’t Find Me on LinkedIn<\/p>\n
6. Hound Joke of the Week<\/p>\n
7. And at My Blog & Mobile Site…<\/p>\n
=====================================
\n1. Biggest Mistake on Facebook Profiles
\n=====================================<\/p>\n
If you’re on Facebook, I’ll bet you’re making this mistake.<\/p>\n
On your Profile, at the top, under your name, where it lists the
\ncompany where you now work, I’m betting it links to a generic
\nCommunity Page and not a Company Page, also referred to as a Fan
\nPage.<\/p>\n
When Facebook changed your profile to the new design a few months
\nago, it automatically hyperlinked your employer field to an auto-
\ngenerated Community Page.<\/p>\n
Facebook expert Mari Smith says that’s the Number One mistake on It will take you less than a minute to fix it. Here’s Mari’s –Click Edit Profile. Go to the Education and Work section.<\/p>\n –Begin typing the name of your Fan Page in the Employer field.<\/p>\n –If you see your Fan Page in the dropdown menu, select it.<\/p>\n –Then fill out the remaining fields (Position, City\/Town, –Click Add Job. You can also add Project(s) to any position and If that doesn’t solve the problem, refer to her blog post above Mari’s solution bypasses a missed opportunity on Facebook.<\/p>\n Christine Buffaloe, my virtual assistant, has identified 12 more. Read more about what you’ll learn at ===================================== If you need local publicity, and you live in one of 19 states or A memo from Patch editor-in-chief Brian Farnham to all his Patch covers California, Connecticut, Florida, Georgia, Illinois, It loves news about new businesses, community events, local This is the perfect time to pitch Patch for another reason. AOL Here are six tips on how to pitch Patch: ====================================== Don’t you hate it when at the bottom of each of your YouTube Here’s a really sneaky way to make sure all of those “related” When you tag your videos, assign to each video a tag that’s a I learned that trick last week when Colin Martin and Marc Bullard The payoff can be huge. Google, which owns YouTube, often If you were one of the Publicity Hounds who signed up for the But don’t worry. We recorded it. You can access the replay of ===================================== On the Barnes & Noble blog, a fan of the Nook, the Barnes & Noble –My Nookbooks don’t slide under the seats in the car, –My Nookbooks don’t smell or have other people’s food spills –My Nookbooks can be accessed anytime–no holds, no waiting.<\/p>\n –Nookbooks all weigh the same.<\/p>\n –Buying Nookbooks saves gas money and time.<\/p>\n If you’re an author, isn’t it time your books were available for I’m hosting a free webinar with him at 3 p.m. Eastern Time on https:\/\/www1.gotomeeting.com\/register\/833100745<\/p>\n You’ll also learn how to:<\/p>\n –Use your “Nook” books as lead generators for your business.<\/p>\n –Earn set-it-and-forget-it recurring revenue by building profit –Get readily available content to publish so you don’t have to –Build your credibility within your market…whatever that This training is free. The content is solid gold.<\/p>\n Register here: ============================================ In-between improving my videos, and producing more of them, I During last week’s webinar on advanced LinkedIn strategies, Wayne He explained exactly what I needed to do. And when I’m done with I also need to start returning some of the recommendations people What? Return a recommendation? Why would anybody do that? We want Yes, we do. But we want the right kinds of recommendations–only What’s wrong with your LinkedIn profile? Have you searched for I had no clue how much I was doing wrong. You might not either. ====================================== Check out this illustration that shows Fun Facts Your Dog Never ====================================== Need local publicity? 6 tips for pitching Patch.com 12 ways to say “thanks” to a blogger or journalist Where to See The Publicity Hound:<\/p>\n June 18 in Milwaukee, WI: General Federation of Women’s Clubs, =======================================<\/p>\n Joan Stewart The Publicity Hound’s Tips of the Week Issue #556 May 24, 2011 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Biggest Mistake on Facebook Profiles 2. Patch Wants More of Your Content 3. Sneaky YouTube Trick 4. Advantages of Nook Books 5. Why They Can’t Find\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":5,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[16,71,55,56,48,104,59],"class_list":{"0":"post-758","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-facebook","8":"tag-facebook-fan-pages","9":"tag-free-publicity","10":"tag-how-to-get-free-publicity","11":"tag-linkedin","12":"tag-patch-com","13":"tag-video","14":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/758","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=758"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/758\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=758"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=758"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=758"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nFacebook profiles. You can read her entire post at
\n http:\/\/www.marismith.com\/mistake-personal-facebook-profile-
\nemployer-link\/<\/a><\/p>\n
\nquick fix:<\/p>\n
\nDescription and Time Period). If you also add in any Business
\npartners\/Colleagues, this will show on their profile, too, under
\nthe Employer section.<\/p>\n
\nadd Business partners\/Colleagues. Again, this shows on their
\nEmployer section.<\/p>\n
\nfor another quick workaround. If you fix it and it still doesn’t
\nshow up correctly, it may take several days.<\/p>\n
\nWe reviewed them all during the webinar “12 More Ways to Avoid
\nMissed Opportunities on the New & Improved Facebook.” Learn how
\nto use your photos at the top to promote your products and
\nservices, tag others so your message appears on their walls, and
\nthe two pieces of advice we offered during our Facebook webinar
\nseveral years ago that worked back then, but can actually hurt
\nyour efforts today.<\/p>\n
\n http:\/\/publicityhound.com\/publicity-products\/marketing-
\ntapes\/facebook12ways.htm<\/a><\/p>\n
\n2. Patch Wants More of Your Content
\n=====================================<\/p>\n
\nthe District of Columbia, Patch.com is almost begging for your
\npitch.<\/p>\n
\neditors outlines a plan to increase traffic by increasing article
\nproduction.<\/p>\n
\nMaryland, Massachusetts, Michigan, Minnesota, Missouri, New
\nHampshire, New Jersey, New York, Ohio, Pennsylvania, Rhode Island
\nVirginia, Washington and Wisconsin.<\/p>\n
\ngovernment news, crime news, items for the events calendar,
\ncolumns from local residents and government officials, news tips,
\nand the all-important and often overlooked photos and videos.<\/p>\n
\nInc., which owns Patch, is launching 33 sites in New Hampshire,
\nIowa and South Carolina, key states that play an early role in
\nthe U.S. presidential election.<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=8512<\/p>\n
\n3. Sneaky YouTube Trick
\n======================================<\/p>\n
\nvideos, YouTube offers viewers several “related videos” and gives
\nthem a chance to click off of your video and onto somebody
\nelse’s?<\/p>\n
\nvideos are yours.<\/p>\n
\nnonsensical word you’ve made up. For example, I just created
\nswiffmantel. It isn’t a word. But if I include that tag on every
\none of my videos, chances are excellent that when someone is
\nwatching one of my videos at YouTube, they will see all “related
\nvideos” that are mine.<\/p>\n
\npresented a free webinar on “YouTube Secrets: Getting Views,
\nSubscribers and Branding Your Business.” I took three pages of
\nnotes and concluded that my YouTube channel is definitely NOT
\nready for prime time. I have a lot of work to do, and I’ll be
\nsharing many of my new videos with you in the weeks ahead.<\/p>\n
\ndelivers YouTube videos at the top of a list of search results.
\nAnd Colin and Marc shared another cool trick on how to make sure
\nthat when your video ends, another one begins automatically,
\nwithout the viewer having to touch the keyboard.<\/p>\n
\nfree webinar but couldn’t get onto the line, we apologize. You
\nwere shut out because we ran out of room.<\/p>\n
\n“YouTube Super Secrets: Getting Views, Subscribers and Branding
\nYour Business” at http:\/\/tinyurl.com\/62ajq65<\/p>\n
\n4. Advantages of Nook Books
\n=====================================<\/p>\n
\neReader, listed five advantages to reading Nook books:<\/p>\n
\ndisappearing for weeks while accruing late fees.<\/p>\n
\nstuck on the pages.<\/p>\n
\nthe Nook? Daniel Hall, who showed Publicity Hounds how to turn
\ntheir ebooks into material for the Kindle late last year, is back
\nwith step-by-step instructions on how to make your ebook ready
\nfor the Nook.<\/p>\n
\nThursday, May 26. Set aside at least 90 minutes. He sometimes
\ngoes way over the time limit because he answers every question
\nthat participants ask. Register here:<\/p>\n
\ncenters into each of your ebooks.<\/p>\n
\nspend time and energy writing it yourself.<\/p>\n
\nmarket is.<\/p>\n
\n https:\/\/www1.gotomeeting.com\/register\/833100745<\/p>\n
\n5. Why They Can’t Find Me on LinkedIn
\n============================================<\/p>\n
\nneed to set aside a huge chunk of time to rewrite my LinkedIn
\nprofile.<\/p>\n
\nBreitbarth used me as an example of what happens when you don’t
\nwrite your profile correctly. Mine appears way down on the search
\nresults for keywords like “publicity” and “public relations.”<\/p>\n
\nmy profile, I need to start building my Company Pages to promote
\nmy many products and services.<\/p>\n
\nare kind enough to write for me.<\/p>\n
\nrecommendations, don’t we?<\/p>\n
\nthose that include keywords and keyword phrases that people use
\nwhen searching for people with our expertise.<\/p>\n
\nyourself recently under all the keywords you want associated with
\nyour business? If people want to recommend one of your products
\nor services on LinkedIn, will they find it on your Company Pages?<\/p>\n
\nRead more about what Wayne discussed on last week’s webinar on
\n“”Your LinkedIn Power Formula Part 2: Advanced Strategies for
\nWriting a Killer Profile, Cashing in on Groups and Creating
\nCompany Pages” and access the replay at
\n http:\/\/publicityhound.com\/linkedinpowerformulapart2.htm<\/a><\/p>\n
\n6. Hound Joke of the Week
\n======================================<\/p>\n
\nTold You. And read my comment about why so many dogs are obese:
\n http:\/\/holykaw.alltop.com\/woof-woof-fun-facts-your-dog-never-told-you-i<\/a><\/p>\n
\n7. And at My Blog & Mobile Site…
\n======================================<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=8512<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=8495<\/p>\n
\n120th Annual International Convention: Lunch and Learn from 12:45
\nto 2:45.”How to Use Traditional & Social Media to Promote Your
\nClub & Attract Members.”<\/p>\n
\nThe Publicity Hound<\/p>\n","protected":false},"excerpt":{"rendered":"