Instead of always\u00a0hunting for more customers, spend some time on keeping the ones you already have.<\/p>\n
I love this story<\/a> at the Vario Creative blog<\/a>\u00a0about how a\u00a0product manager for a legacy software product created a newsletter that really scratched an itch that her customers had—and won their loyalty.<\/p>\n I’m assuming she published an ezine, not a print newsletter.\u00a0If you’re not publishing either one,\u00a0or at least a helpful tip that’s emailed each week or every other week,\u00a0you’re missing a chance to really connect with potential customers and let them\u00a0get to know, like and trust you.\u00a0<\/p>\n During the interview I did with Dan Janal from PR Leads<\/a> on “How to Turn Your Ezine into a Cash Machine,”<\/a> \u00a0I explained how the best Internet marketers keep in touch regularly with their customer base via a free content-rich ezine delivered only to those who opt in.\u00a0<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n","protected":false},"excerpt":{"rendered":" Instead of always\u00a0hunting for more customers, spend some time on keeping the ones you already have. I love this story at the Vario Creative blog\u00a0about how a\u00a0product manager for a legacy software product created a newsletter that really scratched an itch that her customers had—and won their loyalty. I’m assuming she published an ezine, not\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":1,"wds_primary_category":603,"footnotes":""},"categories":[603],"tags":[81,465,427],"class_list":{"0":"post-754","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-content-creation","7":"tag-ezines","8":"tag-free-pr-tools","9":"tag-marketing","10":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/754","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=754"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/754\/revisions"}],"predecessor-version":[{"id":40605,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/754\/revisions\/40605"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=754"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=754"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=754"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}