The Publicity Hound’s
\nTips of the Week
\nIssue #554 May 10, 2011
\nPublisher: Joan Stewart
\n==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
==========================================<\/p>\n
In This Issue
\n==========================================<\/p>\n
1. Your 30-Second Bumper Sticker<\/p>\n
2. Work with Me One on One<\/p>\n
3. YouTube Video Secrets<\/p>\n
4. Fast Track for Authors, Speakers, Experts<\/p>\n
5. Marketing Tips for a Moose Lodge<\/p>\n
6. Hound Video of the Week<\/p>\n
7. And at My Blog & Mobile Site…<\/p>\n
=====================================
\n1. Your 30-Second Bumper Sticker
\n=====================================<\/p>\n
If you’re on LinkedIn, many people only see what Wayne Brietbarth
\ncalls “your 30-second bumper sticker.”<\/p>\n
That includes your name, your photo and the 120 characters that
\ncomprise your headline.<\/p>\n
My headline is “#1 Publicity Expert on Google. President, The
\nPublicity Hound. Call me & ask how I can help you with PR.”<\/p>\n
I thought that was pretty clever when I wrote it. But when I host
\na webinar on May 19 and have Wayne back for 75 minutes of
\nLinkedIn training, I fear he’ll rip my headline to shreds because
\nit breaks one of his cardinal rules. It isn’t filled with the
\ntypes of keywords people would search for on LinkedIn if they
\nwanted someone with my expertise.<\/p>\n
Your headline and profile are your most important aspects of
\nLinkedIn–the determining factors that help someone decide,
\ninstantly, if they want to do business with you. If your profile
\nis vanilla and boring, readers will move onto someone else who’s
\nmore interesting. But if it gives the reader a clear
\nunderstanding of exactly what you do, you could get the order.<\/p>\n
The first webinar I hosted with Wayne, back in March, got rave
\nreviews.<\/p>\n
Many participants asked for a follow-up session and more training
\non three topics we didn’t have time to discuss in depth:
\nProfiles, Groups and Company Pages.<\/p>\n
Groups are where you can meet people for the first time, dazzle
\nthem with your expertise, and start relationships, even if they
\naren’t connected to you. Company pages are like giant free
\nbillboards for your products and services–a place where happy
\ncustomers can post rave reviews for everyone else to see.<\/p>\n
This time, Wayne will address those topics in depth. He’ll
\ncritique your LinkedIn headline if there’s time. And one lucky
\nperson who registers will receive a free, private 20-minute
\nLinkedIn critique from Wayne after the call.<\/p>\n
This webinar will sell out fast, so grab your seat now. Go here ====================================== If you’re frustrated by the social media time suck, or confused The new class of Publicity Hounds in my Mentor Program will begin Here’s the best part.<\/p>\n You’ll participate in training along with others in the program, I will also serve as your personal writing coach and review Because of numerous requests, I’ve decided to do something I’ve I invest heavily in my own Internet marketing, social media and Read more about how we can work together, and don’t miss our Confused about whether this program is right for you? Call me at ===================================== Nothing beats video when it comes to capturing one of the top With just one video on YouTube, you can rank higher than one of Video can also be an integral part of a publicity campaign. Colin They create the video. When they’re ready to upload it to And then they wonder why the video isn’t pulling the kind of Colin says you should do it the other way around. Research Colin, who also manages the video production for Tom Antion, my Read more about what you’ll learn how to do after taking 60 ============================================ A job search expert was able to stand out from all the other job The author of “Skinny Bitch” made her book a New York Times Best One smart Publicity Hound wrote an enticing subject line that Another Publicity Hound had a super story to pitch but no clue How did they do it?<\/p>\n By being timely, acting quickly, and doing things that lots of Steve Harrison will discuss them all, and more, during a free “Fast-Track Strategies for Becoming a Well-Known, Well-Paid Register at http:\/\/www.freepublicity.com\/fasttrack\/?10011<\/a><\/p>\n ====================================== This week, eight Publicity Hounds have tips for Don Luepnitz of From Marcia Yudkin:<\/p>\n “Let’s start with your signage, as shown in the photo. It’s “It doesn’t indicate what you offer and doesn’t convey the facts From Patty Newbold:<\/p>\n “Have a web page about darts, so anyone searching for darts in “Do something similar for bingo, the kids’ room, the bar, the From Scott Anthony:<\/p>\n “My first idea was to cross-promote. As a sponsor of sports The Publicity Hound says:<\/p>\n These are all great suggestions. I offered lots more when I Read all the responses to this week’s “Help This Hound” question Send your own “Help this Hound” question to: ====================================== Thanks to Dan Poynter of Santa Barbara, CA, for tipping us off to http:\/\/www.youtube.com\/watch?v=nGeKSiCQkPw<\/a><\/p>\n ====================================== 10 Magic Phrases Journalists and Bloggers LOVE YouTube secrets push your video to top of search results ——————————————-<\/p>\n Follow me on Twitter: Join my Facebook Fan Page: Connect with me on LinkedIn (and tell me how we know each other): ——————————————–<\/p>\n Permission to Reprint:<\/p>\n You may reprint any items from “The Publicity Hound’s Tips of the Reprinted from “The Publicity Hound’s Tips of the Week,” an ezine If you like these tips, please pass them on to your friends, You are receiving this because you signed up for it at The Privacy Statement:<\/p>\n The Publicity Hound respects your privacy and has a strict anti- ======================================= The Publicity Hound’s Tips of the Week Issue #554 May 10, 2011 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” ========================================== In This Issue ========================================== 1. Your 30-Second Bumper Sticker 2. Work with Me One on One 3. YouTube Video Secrets 4. Fast Track for Authors, Speakers, Experts 5. Marketing Tips for\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":5,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[2,3,25,55,56,9,27,14,59],"class_list":{"0":"post-753","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-blogging","8":"tag-book-promotion","9":"tag-business-promotion","10":"tag-free-publicity","11":"tag-how-to-get-free-publicity","12":"tag-publicity-for-niche-markets","13":"tag-social-media","14":"tag-social-networking","15":"tag-video","16":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/753","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=753"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/753\/revisions"}],"predecessor-version":[{"id":43217,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/753\/revisions\/43217"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=753"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=753"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=753"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nto find out what else we’ll be discussing, and register today so
\nyou don’t get closed out:
\n http:\/\/publicityhound.com\/linkedinpowerformulapart2.htm<\/a><\/p>\n
\n2. Work with Me One on One
\n======================================<\/p>\n
\nabout how to get a journalist’s attention, help is on the way.<\/p>\n
\ntheir training on Monday, May 16, with an emphasis on how to
\ndovetail traditional and social media for publicity. I’ll be
\nteaching how to write for the web, how to repurpose content in
\nmultiple formats, and beginning and advanced strategies for
\nblogging, Twitter, Facebook, LinkedIn, photo-sharing sites, and
\nniche social media sites.<\/p>\n
\nbut you’ll have unlimited access to me so we can work together,
\none on one, on exactly what you need. If you’re a beginner, we’ll
\nstart at the beginning. If you’re more advanced, we’ll cover
\nmaterial some of the others won’t understand.<\/p>\n
\nanything you write: social media profiles, tweets, Facebook
\nstatus updates, press releases, pitches to journalists, and copy
\nin your press kit.<\/p>\n
\nnever done before. I’ve set up a handy payment plan for you if
\nyou can’t afford the 6-month or one-year registration fee up
\nfront. You can now pay in four installments.<\/p>\n
\npublic relations training. I’m either working with my own coach
\nor mentor, or I’m taking advanced courses or attending seminars
\nso I can stay on top of what’s new. Plus, I always under-promise
\nand over-deliver. Just ask anyone who’s attended one of my
\nteleseminars or webinars, or used me as a mentor.<\/p>\n
\nfirst mentor program teleseminar on Monday, May 16, when I
\ndiscuss how to create a strategy for Twitter:
\n http:\/\/publicityhound.com\/mentorprogram\/intro.html<\/a><\/p>\n
\n262-284-7451 and let’s see if we’re a good fit.<\/p>\n
\n3. YouTube Video Secrets
\n=====================================<\/p>\n
\nslots on Google search results.<\/p>\n
\nyour competitors who has been online for years, but is relying on
\nnothing more than a few articles here and there to pull traffic.<\/p>\n
\nMartin, who edits my videos, says most people do it backwards.<\/p>\n
\nYouTube, they hurriedly tag the video with whatever keywords pop
\ninto their brains. They write descriptions carelessly, and create
\ntitles haphazardly.<\/p>\n
\ntraffic they had hoped.<\/p>\n
\nkeywords first, and then create the video. That’s one of his
\nYouTube secrets.<\/p>\n
\nInternet marketing mentor, will share many more YouTube secrets
\nwhen he joins Marc Bullard for a free webinar for Publicity
\nHounds from 8 to 9 p.m. Eastern Time on Wednesday, May 18.<\/p>\n
\nminutes of free training with these video wizards during the
\nwebinar “YouTube Super Secrets: Getting Views, Subscribers and
\nBranding Your Business” at http:\/\/tinyurl.com\/62ajq65<\/p>\n
\n4. Fast Track for Authors, Speakers, Experts
\n============================================<\/p>\n
\nexperts and sell 10,000 books in three weeks.<\/p>\n
\nSeller, with over 2 million copies in print.<\/p>\n
\nforced a producer from the “Today” show to call.<\/p>\n
\nabout who to contact at his local TV stations. Within a matter of
\nhours, one of the local news crews was interviewing him.<\/p>\n
\nother Media Mutts aren’t doing.<\/p>\n
\nteleseminar on Thursday, May 12.<\/p>\n
\nAuthor, Speaker or Expert In Your Field” will be offered at your
\nchoice of 2 or 7 p.m. Eastern. I promote this as a compensated
\naffiliate, because I see so many authors, speakers and experts
\ndoing it the hard way.<\/p>\n
\n5. Marketing Tips for a Moose Lodge
\n======================================<\/p>\n
\nNorwalk, CA, on how his Moose Lodge can use traditional and
\nsocial media to attract more members and visitors. The lodge
\nwebsite is at http:\/\/www.norwalkmoose.org\/<\/a><\/p>\n
\nuninformative and uninviting.<\/p>\n
\nthat non-members are welcome and that kids are allowed. Talk to
\nyour local sign shop for ideas on how to add those messages
\ninexpensively–for example, through colorful banners.”<\/p>\n
\nNorwalk or surrounding towns sees the page and can tell when the
\npublic is welcome there for darts, what it costs to be able to
\nplay there all the time, and whether there are any tournaments or
\nlessons for darts players.<\/p>\n
\ndinners, the breakfasts–and be sure it’s clear on each page when
\nthe public is welcome, what it costs to be a member, and where to
\njoin. Add a page for charities and kids’ sports teams that want
\nthe lodge\u2019s help, too.<\/p>\n
\nteams, you probably treat the players to pizza or ice cream after
\ngames. On occasion, why not ask the restaurant owner to
\ndistribute flyers for your events in exchange for the business
\nyou send his way (pick a busy restaurant).”<\/p>\n
\nhosted the webinar “60+ Places Offline to Promote Your Product,
\nService, Cause, Issue or Event to Build the Buzz & Encourage
\nOthers to Promote for You.” Learn more about all the publicity
\ntools that are right at your fingertips at
\n http:\/\/publicityhound.com\/promoteoffline.htm<\/a><\/p>\n
\nat http:\/\/publicityhound.net\/?p=8351<\/p>\n
\n mailto:JStewart@PublicityHound.com?subject=HelpThisHound<\/a> and
\ninclude your city and state.<\/p>\n
\n6. Hound Video of the Week
\n======================================<\/p>\n
\nthis video of a talking dog. It racked up more than 12 million
\nviews on YouTube:<\/p>\n
\n7. And at My Blog & Mobile Site…
\n======================================<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=8368<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=8395<\/p>\n
\n http:\/\/www.twitter.com\/PublicityHound<\/a><\/p>\n
\n http:\/\/www.facebook.com\/publicityhound<\/a><\/p>\n
\n http:\/\/www.linkedin.com\/in\/publicityhound<\/a><\/p>\n
\nWeek” in your print or electronic newsletter. But please include
\nthe following paragraph:<\/p>\n
\nfeaturing tips, tricks and tools for generating free publicity.
\nSubscribe at http:\/\/publicityhound.com\/<\/a> and receive by email
\nthe handy cheat sheet “89 Reasons to Send a Press Release.”<\/p>\n
\nclients and colleagues.<\/p>\n
\nPublicity Hound website or you told me you want to subscribe.<\/p>\n
\nspam policy at http:\/\/publicityhound.com\/privacypolicy.htm<\/a><\/p>\n
\nJoan Stewart
\na.k.a. The Publicity Hound
\nP.O. Box 437
\nPort Washington, WI 53074-0437
\nU.S.A.
\nPhone: 262-284-7451<\/p>\n","protected":false},"excerpt":{"rendered":"