{"id":7522,"date":"2010-12-13T23:02:03","date_gmt":"2010-12-13T23:02:03","guid":{"rendered":"https:\/\/publicityhound.com\/blog\/?p=7522"},"modified":"2010-12-13T23:02:03","modified_gmt":"2010-12-13T23:02:03","slug":"5-ways-to-use-twitter-lists-for-pr-marketing-spying","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/marketing\/social-media\/twitter\/5-ways-to-use-twitter-lists-for-pr-marketing-spying\/","title":{"rendered":"5 ways to use Twitter lists for PR, marketing, spying"},"content":{"rendered":"

Anne Deeter Gallaher has written a helpful blog post on How to add Twitter to your PR\u00a0to mix in 9 easy steps.<\/a><\/p>\n

I commented and suggested using Twitter lists these five ways. All were discussed in more detail during the webinar I hosted on How to Use Twitter Lists & \u00a0Directories to Generate Publicity & Build Your Brand<\/a>.<\/p>\n

1. \u00a0Spy on your competitors. <\/strong><\/p>\n

Go to your competitors’ Twitter profiles and check out which lists they have created.\u00a0 You might learn, for instance, that a competitor who is also an excellent blogger follows six other top-tier bloggers who YOU can follow and learn from. You can find their lists on the menu bar under their photo, to the right.<\/p>\n

\"Gail<\/a><\/p>\n

2. Find journalists who cover your industry.<\/strong><\/p>\n

They are probably on somebody’s list.\u00a0 I just Googled “health care reporters” and found the AARP’s Twitter list called “Health Reporters<\/a>.”\u00a0Even though there are only two people on the list, it might grow. When you find a good list, you can follow the entire list, or you can select certain people on that list and follow them.<\/p>\n

3. Learn how people perceive your brand.<\/strong><\/p>\n

Go to your own Twitter profile page.\u00a0 On the right side, at the top, you’ll see the word “Listed” with a number under it.\u00a0 I’m on 784 lists.\u00a0 I clicked on “Listed,” scanned it, and learned very quickly that people perceive me to be an expert in PR, publicity, public relations, social media and Internet marketing (all are correct). \u00a0But I was surprised to see that a few people put me on lists for geeks, uber-geeks and green.<\/p>\n

\"Publicity<\/a><\/p>\n

4. \u00a0Promote your expertise. <\/strong><\/p>\n

Don’t be afraid to reach out to people on Twitter who have created lists that you think you or your clients should be on.\u00a0 They might be thrilled to hear from you and add you to their lists.<\/p>\n

5. \u00a0Save time.<\/strong><\/p>\n

Create your own list of experts in a certain field, perhaps people who offer the best content worth retweeting. \u00a0Check in periodically with that list and you can quickly find all their tweets without having to sort through your miles-long feed looking for the golden nuggets.<\/p>\n

\"How<\/a><\/p>\n

How do you use Twitter or Twitter lists in your PR, publicity or marketing campaigns?<\/p>\n","protected":false},"excerpt":{"rendered":"

Anne Deeter Gallaher has written a helpful blog post on How to add Twitter to your PR\u00a0to mix in 9 easy steps. I commented and suggested using Twitter lists these five ways. All were discussed in more detail during the webinar I hosted on How to Use Twitter Lists & \u00a0Directories to Generate Publicity &\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":6,"wds_primary_category":0,"footnotes":""},"categories":[683],"tags":[622,684],"class_list":{"0":"post-7522","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-twitter","7":"tag-building-traffic","8":"tag-twitter-promotion","9":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/7522","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=7522"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/7522\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=7522"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=7522"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=7522"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}