{"id":749,"date":"2011-05-04T11:50:09","date_gmt":"2011-05-04T16:50:09","guid":{"rendered":"http:\/\/www.publicityarticles.net\/?p=749"},"modified":"2025-11-10T21:36:31","modified_gmt":"2025-11-10T21:36:31","slug":"twice-as-many-facebook-fans","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/tips-of-the-week\/twice-as-many-facebook-fans\/","title":{"rendered":"Twice as Many Facebook Fans"},"content":{"rendered":"

The Publicity Hound’s
\nTips of the Week
\nIssue #553 May 3, 2011
\nPublisher: Joan Stewart
\n mailto:JStewart@PublicityHound.com<\/a>
\n http:\/\/publicityhound.com<\/a>
\n http:\/\/www.publicityHound.mobi<\/a>
\n http:\/\/www.publicityhound.net\/<\/a> (Blog)
\n http:\/\/www.publicityarticles.net (Ezine Archives)<\/p>\n

==========================================<\/p>\n

“Tips, Tricks and Tools for Free Publicity”<\/p>\n

Receive this ezine direct to your desktop
\n http:\/\/www.publicityarticles.net\/feed\/rss\/<\/p>\n

===================================
\nIn This Issue
\n===================================<\/p>\n

1. Twice as Many Facebook Fans<\/p>\n

2. Energize Your Boring Bio<\/p>\n

3. Sample PR\/Marketing Contracts<\/p>\n

4. Your Sneaky LinkedIn Profile<\/p>\n

5. Help This Hound<\/p>\n

6. Hound Video of the Week<\/p>\n

7. And at My Blog & Mobile Site…<\/p>\n

=====================================
\n1. Twice as Many Facebook Fans
\n=====================================<\/p>\n

Convince twice the number of people who land on your Facebook
\npage to click the “Like” button. Create a Welcome page.<\/p>\n

Research shows that Welcome pages convert twice as many visitors
\ninto fans compared to pages where visitors land on the Wall.<\/p>\n

I hired CustomFanPageDesigns.com to create a Welcome page. I also
\ndid something else I should have done long ago.<\/p>\n

I created a new Facebook page to reflect “The Publicity Hound”
\nbrand. The old page, called “Publicity and public relations tips,
\nideas and strategies,” doesn’t include my brand because I was
\ngoing after keywords, instead. I realized my mistake too late.
\nFacebook doesn’t let you change the name of a page.<\/p>\n

Now, I’m trying to convince my more than 3,200 fans to Like my
\nnew page. I want you to, too. And here’s what I’m offering.<\/p>\n

I posted a really helpful tip this morning about a creative item
\nyou can add to your online media room or press kit. It will
\nencourage journalists and bloggers to write about you. It will
\ngive them lots of fodder and fun facts for articles and blog
\nposts. PR people, your clients will LOVE this idea. Like my new
\npage, look for the photo of chef Emeril Lagasse, read all about
\nit, and leave a comment:<\/p>\n

http:\/\/www.facebook.com\/publicityhound<\/a><\/p>\n

======================================
\n2. Energize Your Boring Bio
\n======================================<\/p>\n

When you’re adding the cool item I mentioned above to your
\npublicity materials, how about sprucing up the boring bio in your
\npress kit, the much shorter author resource box at the end of
\nyour articles and guest blog posts, and even your Twitter bio?<\/p>\n

Here are three examples of bios I like:<\/p>\n

At the end of a guest blog written by Allison Boyer:<\/p>\n

“When Allison’s not blogging for the BlogWorld blog (say that
\nthree times fast), she runs After Graduation, a career advice and
\nmotivation site.”<\/p>\n

Pia Mara Finkell’s bio on Twitter (notice all the keywords):<\/p>\n

“Work and play in wine and food, but randomly become obsessed
\nwith beer, bourbon, pie, dogs, the Yanks, running, lacrosse and
\nanything that makes me laugh.”<\/p>\n

Paragraph at the end of the bio for Gabe Benveniste, founder of
\nSonicLiving, a concert tracking tool and social network:<\/p>\n

“Gabe competed in the 2003 World Beard and Mustache Championship,
\nwhere his prodigious chops propelled him to sixth place (out of
\nsix) in the first-ever sideburn contest. His work has been
\nfeatured in Playboy, MTV and Wired.”<\/p>\n

You’ll find lots more examples in my “Special Report #46: Tips
\nfor Rewriting Your Boring Bio,” a steal at only $10:<\/p>\n

Publicity<\/a><\/p><\/blockquote>\n