{"id":7464,"date":"2017-03-14T14:15:00","date_gmt":"2017-03-14T14:15:00","guid":{"rendered":"https:\/\/publicityhound.com\/tips\/?p=7464"},"modified":"2024-04-29T15:50:03","modified_gmt":"2024-04-29T15:50:03","slug":"put-more-butts-in-seats-at-events","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/tips-of-the-week\/put-more-butts-in-seats-at-events\/","title":{"rendered":"Put More Butts in Seats at Events"},"content":{"rendered":"

Issue #1104 March 4, 2017
\nPublisher: Joan Stewart<\/p>\n

“Tips, Tricks and Tools for Free Publicity”<\/h2>\n

In This Issue<\/strong><\/h3>\n
    \n
  1. Put More Butts in Seats at Events<\/li>\n
  2. Hot Topics for March<\/li>\n
  3. This Phrase Makes You a Better Writer<\/li>\n
  4. Hound\u00a0Video\u00a0of the Week<\/li>\n<\/ol>\n

    This Weekend in the Hound House:<\/strong><\/p>\n

    “What was I thinking?” I’m asking myself, after being introduced to the Paczki<\/strong> (pronounced POONCH-key), a Polish jelly donut that’s served on Fat Tuesday throughout the Midwest. People are wild about these bombs that weigh in at 425 calories and 25 grams of fat each. Since I ate two…well, you do the math. Forbes<\/strong> writes about “Paczkis: The Jelly Donut That Puts the Fat in Fat Tuesday.”\u00a0<\/a><\/p><\/blockquote>\n

    1. Put More Butts in Seats at Events<\/h3>\n

    <\/p>\n

    You can promote a live or virtual event like crazy. But it’s only a success if people show up.<\/p>\n

    Help them remember to attend your webinar, workshop or any other event they registered for.<\/p>\n

    Most people use Google, Apple<\/strong> and Outlook<\/strong> calendars. The folks at HubSpot<\/strong> show you in a helpful four-step tutorial, with screenshots, how to create your event in all three email programs and insert your invitation into your marketing email.<\/p>\n

    This is a lot of work initially. But it will be easier once you get the hang of it. And you’ll put more butts in seats.<\/p>\n

    To do:<\/strong> Follow the instructions in the article “How to Insert Google Calendar, Apple Calendar & Outlook Event Invites Into Your Marketing Emails.”<\/a> Thanks to my virtual assistant, Christine Buffaloe<\/strong>, for this one.<\/p>\n

    #eventpromotion #eventPR<\/p>\n

    2. Hot Topics for March<\/h3>\n

    <\/p>\n

    Save your vision. Sing with your child. Fix a leak. The plaid fad in women’s fashion.<\/p>\n

    They’re all hot topics in the month of March.<\/p>\n

    My radio DJ friend, Wayne Kelly<\/strong>, has dozens more ideas you can pitch this month. And he’s also willing to show you exactly how to pitch when he hosts a 30-minute free call at 4 p.m. Eastern on Tuesday, March 7<\/strong>. He’ll talk more about his monthly “Media Hot Interview List”<\/a> and explain how to get booked on radio shows and use the publicity to attract new clients to your business.<\/p>\n

    This training is perfect for lifestyle experts on topics like nutrition, money, relationships, sleep, technology, image and fashion, and psychology.<\/p>\n

    To do:<\/strong> Join the call by dialing (218)339-7800<\/strong> and using access pin 7122542<\/strong>. If you want to join online, email Wayne@OnAirPublicity.com<\/a> for instructions.<\/p>\n

    #radiopublicity #smallbizpublicity<\/p>\n

    3. This Phrase Makes You a Better Writer<\/h3>\n

    <\/p>\n

    If I had to choose only one phrase that would help your readers better understand what you’re writing, it would be this this one:<\/p>\n

    “This is important because….”<\/strong><\/p>\n

    The phrase “flags” readers to sit up and pay attention. You can also use the “Why ________ is important” as a sub-head within an article, which alerts scanners that they’d better keep reading.<\/p>\n

    When I work with students in The Publicity Hound Mentor Program, I encourage them to use that phrase in their blog posts, press releases, marketing materials, on their sales pages–anywhere they’re explaining or trying to sell something.<\/p>\n

    To do:<\/strong> If you need help with your writing, consider my mentor program where I serve as your writing coach. I review and critique anything you ask me to review. I’ve coached award-winning newspaper reporters for more than 15 years. I can make you a stronger writer too. But beware. This program isn’t for you if you’re thin-skinned. Read more about what The Publicity Hound Mentor Program<\/a> includes.<\/p>\n

    #writingtip #clearwriting<\/p>\n

    4. Hound\u00a0Video\u00a0of the Week<\/h3>\n

    <\/p>\n

    Need stress relief? Watch this Shiba Inu puppy<\/a> run around the room for two and a half minutes.<\/p>\n[Tweet “RT @PublicityHound #PublicityTips –Put More Butts in Seats at Events #eventpromotion”]\n","protected":false},"excerpt":{"rendered":"

    The Publicity Hound’s Tips of the Week<\/h2>\n

    – Issue #1104 March 4, 2017<\/h3>\n
      \n
    1. Put More Butts in Seats at Events<\/li>\n
    2. Hot Topics for March<\/li>\n
    3. This Phrase Makes You a Better Writer<\/li>\n
    4. Hound Video of the Week<\/li>\n<\/ol>\n

       Read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":7467,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":1,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[46,333,277,294],"class_list":{"0":"post-7464","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tips-of-the-week","8":"tag-event-promotion","9":"tag-publicity-hound-mentoring-program","10":"tag-radio-publicity","11":"tag-writing-tips","12":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/7464","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=7464"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/7464\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/7467"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=7464"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=7464"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=7464"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}