The Publicity Hound’s
\nTips of the Week
\nIssue #552 April 26, 2011<\/p>\n
Publisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===================================<\/p>\n
In This Issue
\n===================================<\/p>\n
1. Speak in Sound Bites<\/p>\n
2. How to Publicize Major Publicity<\/p>\n
3. Tips for Better Corporate Photos<\/p>\n
4. Teleseminar for Authors Only<\/p>\n
5. Don’t Automate Social Media<\/p>\n
6. Hound Joke of the Week<\/p>\n
7. And at My Blog & Mobile Site…<\/p>\n
=====================================
\n1. Speak in Sound Bites
\n=====================================<\/p>\n
One of the best sound bites I ever heard was from my friend, Eli
\nDavidson, who described how men and women communicate
\ndifferently:<\/p>\n
“Men talk like they’re laying bricks, and women talk like we’re
\ntossing salad,” she said.<\/p>\n
Here’s another sound bite from Eli, who describes what it was
\nlike to be in deep debt:<\/p>\n
“It felt like I was playing football in high heels and a dress,
\nagainst the credit card companies.”<\/p>\n
And her description of the first business she started, making
\ndecorative barrettes out of silk flowers and hair clips:<\/p>\n
“I started a business with $17 and a glue gun.”<\/p>\n
Those sound bites paint a picture, don’t they?<\/p>\n
Eli used them to really dress up her interview when she appeared
\non “Good Morning, America.”<\/p>\n
You can use compelling sound bites, too, but they seldom just
\nroll off your tongue or pop into your head.<\/p>\n
Media coach Susan Harrow is offering a teleseminar series on how
\nto use sound bites not only for publicity, but to close deals,
\nand get what you want. She’ll give you a taste of what the series
\nincludes with a free teleseminar tomorrow, April 27. Sign up here
\nfor “Your Signature Sound Bites: How to Convey The Right Messages
\nto Get What You Want”:
\n http:\/\/www.webmarketingmagic.com\/app\/?af=307515<\/p>\n
======================================
\n2. How to Publicize Major Publicity
\n======================================<\/p>\n
When Publicity Hounds get major publicity hits, the last thing
\nthey should do is rest on their laurels and their back legs.<\/p>\n
There’s more work to be done!<\/p>\n
Publicist Michelle Tennant, one of the first graduates of The
\nPublicity Hound Mentor Program, scored a major story in the Wall
\nStreet Journal last week for one of her clients. But that’s not
\nall. The Journal teased the story at the top of Page 1.<\/p>\n
When Michelle emailed me the good news, I challenged her to write
\na list of all the ways she’s going to publicize her publicity.
\nShe’s already started. You can read her entire list at my blog at
\nhttp:\/\/publicityhound.net\/?p=8279<\/p>\n
Michelle, by the way, was the guest expert who joined me on the ===================================== Too often, compelling photos are an afterthought.<\/p>\n You write an article for your company newsletter and then, Or you pitch a story idea to the media. and when a reporter asks Longtime photo instructor Phil Douglis, a former corporate My ebook, “How to Use Photos & Graphics in Your Publicity Read more about what you’ll learn how to do at ===================================== Most non-fiction authors never begin to tap their financial You’re invited to a free telephone seminar at which you’ll Register for the free call at I promote these calls as a compensated affiliate, because I get ====================================== Several years ago, when busy people were looking for ways to save Post a status update and Ping could push it out to Twitter, At the time, it seemed like a good idea. But something started People who followed a particular expert on several social media If you’re automating your content, understand the risks, and what http:\/\/publicityhound.net\/?p=8294<\/p>\n ====================================== Thanks to Publicity Hound Sophie Wajsman of Melbourne, Australia, “The noblest dog is the hot dog because it feeds the hand that ====================================== Monitor “(your brand) sucks” and do damage control Stop automating social media content–More tips May 7 ——————————————-<\/p>\n Follow me on Twitter: Join my Facebook Fan Page: Connect with me on LinkedIn (and tell me how we know each other): ================================================<\/p>\n Joan Stewart<\/p>\n \u00a0The Publicity Hound<\/p>\n <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" The Publicity Hound’s Tips of the Week Issue #552 April 26, 2011 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Speak in Sound Bites 2. How to Publicize Major Publicity 3. Tips for Better Corporate Photos 4. Teleseminar for Authors Only 5. Don’t Automate Social Media\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":3,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[3,55,56,29,58,36,27],"class_list":{"0":"post-746","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-book-promotion","8":"tag-free-publicity","9":"tag-how-to-get-free-publicity","10":"tag-media-relations","11":"tag-pitching-a-book","12":"tag-pitching-the-media","13":"tag-social-media","14":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/746","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=746"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/746\/revisions"}],"predecessor-version":[{"id":43213,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/746\/revisions\/43213"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=746"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=746"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nwebinar, “How to Tie Your Pitch to Breaking News and Make the
\nMedia Interview YOU.” She explained the seven places she looks
\nfor breaking news, and the three important elements that she
\nincorporates into every pitch. Read more about how to access the
\nvideo recording at
\n http:\/\/publicityhound.com\/publicity-products\/marketing-tapes\/breakingnews.htm<\/a><\/p>\n
\n3. Tips for Better Corporate Photos
\n=====================================<\/p>\n
\nscramble to shoot a few pictures a day or two before deadline.<\/p>\n
\nfor photos, you’re empty-handed.<\/p>\n
\ncommunications manager, has spent four decades teaching corporate
\nphotography–and helping communicators understand the language of
\npictures. Read his five tips on how to take better corporate
\nphotos at http:\/\/www.ragan.com\/Main\/Articles\/36045.aspx<\/a><\/p>\n
\nCampaign,” shows amateur photographers, and even people who don’t
\nknow how to use a camera, the quickest and most inexpensive ways
\nto take great photos or create pleasing graphics that will
\nenhance their publicity campaigns. After reading this book, you
\nwill NEVER create a promotional campaign without making sure you
\nhave images to complement the words you use.<\/p>\n
\n http:\/\/publicityhound.com\/publicityphotos.htm<\/a><\/p>\n
\n4. Teleseminar for Authors Only
\n=====================================<\/p>\n
\npotential. That’s too bad because there are often some relatively
\neasy ways they can make a whole lot more money.<\/p>\n
\ndiscover proven tips for creating spin-off income streams based
\non your book or expertise, how one non-fiction author created
\nover $720,000 a year of non-royalty income and seven other
\nsurprisingly easy strategies for quickly making a quantum leap in
\nyour income as an author\/expert.<\/p>\n
\n http:\/\/www.yourquantumleap.com\/callthree\/?10011<\/a><\/p>\n
\ndozens of phone calls and emails each year from authors who are
\nfrustrated that they can’t earn a living from writing books.
\nSound familiar? If so, don’t miss this call.<\/p>\n
\n5. Don’t Automate Social Media
\n======================================<\/p>\n
\ntime with social media, they relied on programs like Ping.com to
\nautomate their content.<\/p>\n
\nFacebook, LinkedIn, and the other sites you see in the photo at
\nleft, with just a click of the mouse.<\/p>\n
\nto happen.<\/p>\n
\nsites started to see the same content over and over again. It
\nbecame all too obvious that the expert was pushing out identical
\ncontent on multiple social media platforms.<\/p>\n
\ncan happen if you don’t offer fresh content to different
\naudiences:<\/p>\n
\n6. Hound Joke of the Week
\n======================================<\/p>\n
\nfor this one:<\/p>\n
\nbites it.”<\/p>\n
\n7. And at My Blog & Mobile Site…
\n======================================<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=8259<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=8294<\/p>\n
\n http:\/\/www.twitter.com\/PublicityHound<\/a><\/p>\n
\n http:\/\/www.facebook.com\/publicitytips<\/a><\/p>\n
\n http:\/\/www.linkedin.com\/in\/publicityhound<\/a><\/p>\n