The Publicity Hound’s
\nTips of the Week
\nIssue #551 April 19, 2011<\/p>\n
Publisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===================================<\/p>\n
In This Issue
\n===================================<\/p>\n
1. Fail to Prepare? Prepare to Fail<\/p>\n
2. Your Twitter Lists<\/p>\n
3. Top-quality Animoto Videos<\/p>\n
4. Jack Canfield’s Tips for Authors<\/p>\n
5. Promoting Photos on Glass<\/p>\n
6. Hound Video of the Week<\/p>\n
7. And at My Blog & Mobile Site…<\/p>\n
=====================================
\n1. Fail to Prepare? Prepare to Fail
\n=====================================<\/p>\n
If you, or your PR client, are interviewing with the media, and
\nyou haven’t prepared answers to difficult questions, particularly
\nif you’re in a bad news situation, you’ve blown it.<\/p>\n
That’s what happened last week when a correspondent for the BBC
\ninterviewed Mike Lazaridis, the co-chief executive of Research In
\nMotion (RIM), the Canadian firm behind Blackberry.<\/p>\n
After discussing the new Playbook tablet, the focus of the
\ninterview shifted to the company’s problems in India and the
\nMiddle East, where governments want to gain greater access to the
\ntight security system used for Blackberry\u2019s business users.<\/p>\n
Lazaridis wasn’t ready for the question and complained that it
\nwas unfair. His PR person tried to intervene. Things got ugly.<\/p>\n
The correspondent kept his cool. But Lazaridis got flustered and Ben Franklin had it right when he warned: “By failing to prepare, Be prepared. Crisis communications counselor Jonathan Bernstein ====================================== Frustrated that you aren’t getting in front of the right experts Do you have too few quality followers?<\/p>\n Is hardly anyone retweeting your fabulous content?<\/p>\n You can change all that by using Twitter lists. Here are three Save hours of time researching journalists, broadcasters, Want to get in front of influential bloggers who write about a If your favorite journalists, or journalists who you want to You’ll find two more ideas at my blog at And you can access the video replay of a webinar I hosted on ===================================== I love Animoto, the web-based program that lets me create slick The program is particularly helpful when I don’t have time to get But I just realized I haven’t been adding my Publicity Hound logo Other tips for great Animoto videos:<\/p>\n –Be concise with your copy. Shave all unnecessary words.<\/p>\n –Choose the appropriate music from their library of more than –If you use Animoto to present one of your products, consider –Include a call to action at the end of the video. Direct –Create short videos of no more than two and a half minutes. Take a free test drive at the Animoto website, and create an ===================================== Jack Canfield is one of the most successful authors and speakers Canfield was featured in the movie “The Secret” and co-created In fact, at one point he had seven books on the New York Times Want to hear how Jack became so successful and how you can use If so, you’re invited to a free telephone seminar on Wednesday, Whether your book or project is still in the idea stage or you’re Go here now to register for Wednesday’s call:<\/p>\n http:\/\/www.teleseminarwithjackcanfield.com\/?10011<\/a><\/p>\n Even if you’ve heard Jack before, you’ll come away with –What to do if you find yourself reluctant to aggressively –The two mindsets you need to create a best-selling book.<\/p>\n –How to find someone to sponsor your book.<\/p>\n –How to systematically create word-of-mouth marketing for your Go here now to register for Wednesday’s call with Jack Canfield:<\/p>\n http:\/\/www.teleseminarwithjackcanfield.com\/?10011<\/a><\/p>\n ====================================== Matthew Bivens of Gainesville, FL, needs ideas on how to promote Jenna Photography suggests:<\/p>\n “Get a couple of photographers (portraits, wildlife, etc.) Here’s my idea:<\/p>\n Start sending samples of your work to the most influential For example, do a Google search for “Top 10 mommy bloggers.” If you need a high-resolution photo, contact her, tell her who Do the same for bloggers in other niches–travel and vacations, Also, consider sending a sample product and a press release to Add your own ideas to these at http:\/\/publicityhound.net\/?p=8200<\/p>\n ====================================== Thanks to Publicity Hound Tracey Bennett of Honolulu, Hawaii, for http:\/\/www.flixxy.com\/dog-show.htm<\/a><\/p>\n ====================================== Piggyback onto the Royal Wedding with 70+ story ideas Authors, meet me May 7 in Denver ================================================<\/p>\n Joan Stewart The Publicity Hound’s Tips of the Week Issue #551 April 19, 2011 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Fail to Prepare? Prepare to Fail 2. Your Twitter Lists 3. Top-quality Animoto Videos 4. Jack Canfield’s Tips for Authors 5. Promoting Photos on Glass 6.\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":1,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[11,3,55,56,4,22,29,36,19,9,5],"class_list":{"0":"post-743","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-art-marketing","8":"tag-book-promotion","9":"tag-free-publicity","10":"tag-how-to-get-free-publicity","11":"tag-media-interviews","12":"tag-media-plan","13":"tag-media-relations","14":"tag-pitching-the-media","15":"tag-pitching-to-reporters","16":"tag-publicity-for-niche-markets","17":"tag-publicity-tips","18":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/743","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=743"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/743\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=743"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=743"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=743"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\neventually ordered the camera person to “turn that thing off.”
\nBloggers, like PR consultant Greg Simpson in the UK, started
\nwriting about it and sharing the YouTube video. Take a look:
\n http:\/\/pressforattention.com\/<\/a><\/p>\n
\nyou are preparing to fail.”<\/p>\n
\nexplained how to deal with sharp reporters (and nasty, hostile
\nones) when he was my guest during the teleseminar, “How to Keep
\nthe Media Wolves at Bay.” Learn more about what we discussed
\nhere:
\n http:\/\/publicityhound.com\/publicity-products\/marketing-tapes\/media_wolves_atbay.htm<\/a><\/p>\n
\n2. Your Twitter Lists
\n======================================<\/p>\n
\nand journalists on Twitter?<\/p>\n
\nways to use lists:<\/p>\n
\nInternet radio hosts, freelancers, beat reporters, editors and
\nothers by looking for lists that other people on Twitter have
\ncreated. Within seconds, you can even find lists of journalists
\nin specific cities.<\/p>\n
\nparticular topic? Save hours of time by finding them on Twitter
\nlists that other people have created. (You can do this even if
\nyou aren’t tweeting.)<\/p>\n
\nnotice you, are on Twitter, and you have a Twitter account,
\ncreate a “(Fill in the blank) Journalists” list and add them. If
\nyou have a food-related story to pitch, for example, and you want
\nto get in front of food journalists, add them to a “Favorite Food
\nJournalists” list. And then let them know you’ve done so.
\nThey’ll be flattered. This is a great way to start a
\nrelationship with journalists before you pitch them.<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=6929<\/p>\n
\nTwitter lists and directories at
\n http:\/\/publicityhound.com\/publicity-products\/marketing-
\ntapes\/twitterlists.htm<\/a><\/p>\n
\n3. Top-quality Animoto Videos
\n=====================================<\/p>\n
\nvideos, accompanied by music or my recorded voice, within
\nminutes, using stock photos and text and even video clips.<\/p>\n
\nall dolled up for a talking-head video.<\/p>\n
\nto the beginning and ending of all my videos. This important step
\nintroduces newcomers to my brand, and solidifies the brand in the
\nminds of those who know me. No problem. My assistant can log into
\nmy account and correct this problem for me very quickly.<\/p>\n
\n1,000 selections. (A great task, by the way, for a virtual
\nassistant.)<\/p>\n
\nincluding an image of the product in its packaging, so that
\ncustomers can identify it easily when looking for it in a store
\nor at your website. Your Animoto video can also include a short
\nvideo clip of you demonstrating how to use the product.<\/p>\n
\nviewers to a purchase page, a Facebook fan page or a newsletter
\nsign-up box. I subscribe to the Pro package, which lets me direct
\nmy viewers to a specific page at my website without making them
\nclick on anything. Powerful!<\/p>\n
\nAuthors, I’ve even seen some well-done book trailer videos
\ncreated in Animoto.<\/p>\n
\nunlimited number of videos for non-commercial use, at
\n http:\/\/animoto.com\/?ref=obcetdav<\/a><\/p>\n
\n4. Jack Canfield’s Tips for Authors
\n=====================================<\/p>\n
\nof all time, despite the fact that 144 publishers rejected the
\nfirst “Chicken Soup” book he co-wrote with Mark Victor Hansen.<\/p>\n
\nthe “Chicken Soup for the Soul” series which has sold over 115
\nmillion books.<\/p>\n
\nBest Seller List simultaneously–a world record.<\/p>\n
\nhis strategies to get where you want to go as an author, speaker
\nor entrepreneur?<\/p>\n
\nApril 20, where you’ll hear Jack interviewed by my friend Steve
\nHarrison.<\/p>\n
\nalready a pretty advanced marketer, you’ll come away with fresh
\ninsights you can use. I’m a compensated affiliate.<\/p>\n
\nstrategies you can use right away, like:<\/p>\n
\nmarket your work.<\/p>\n
\nbook.<\/p>\n
\n5. Promoting Photos on Glass
\n======================================<\/p>\n
\nhis company called Fracture, at http:\/\/www.FractureMe.com<\/a>, which
\ngives people an innovative way to print, mount and display their
\npersonal photographs on shatter-proof glass.<\/p>\n
\ninvolved on your Facebook page. Once they start promoting you on
\ntheir pages, word will spread like wildfire. We photographers
\nlove sharing ideas with other photographers and clients,
\nespecially when it’s something that can be used in shoots or to
\ndisplay our work.”<\/p>\n
\nbloggers in certain niches.<\/p>\n
\nChoose one. Visit her blog. See if you can find a photo of her
\nwith one of her children. Or her favorite vacation spot or
\nwhatever.<\/p>\n
\nyou are, and request the photo so you can send her a sample. Be
\nsure to link to your website.<\/p>\n
\npets (this niche is huge!), authors and books, weddings, special
\nevents, etc.<\/p>\n
\nthe \u201cnew product\u201d sections of magazines that would be a good fit.
\n(Pets, travel, etc.)<\/p>\n
\n6. Hound Video of the Week
\n======================================<\/p>\n
\nthis five-minute video of a trainer taking his dogs through an
\nincredible series of tricks. Stay with it at least until the two
\nand a half minute mark.<\/p>\n
\n7. And at My Blog & Mobile Site…
\n======================================<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=8242<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=8227<\/p>\n
\nThe Publicity Hound<\/p>\n","protected":false},"excerpt":{"rendered":"