{"id":740,"date":"2011-04-13T09:53:36","date_gmt":"2011-04-13T14:53:36","guid":{"rendered":"http:\/\/www.publicityarticles.net\/?p=740"},"modified":"2024-05-01T14:04:43","modified_gmt":"2024-05-01T14:04:43","slug":"journalists-trick-questions-2","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/tips-of-the-week\/journalists-trick-questions-2\/","title":{"rendered":"Journalists&#8217; Trick Questions"},"content":{"rendered":"<p>The Publicity Hound&#8217;s<br \/>\nTips of the Week<br \/>\nIssue #550 April 12, 2011<\/p>\n<p>Publisher: Joan Stewart<\/p>\n<p>==========================================<\/p>\n<p>&#8220;Tips, Tricks and Tools for Free Publicity&#8221;<\/p>\n<p>===================================<\/p>\n<p>In This Issue<br \/>\n===================================<\/p>\n<p>1. Journalists&#8217; Trick Questions<\/p>\n<p>2. Cross-promote on Social Media<\/p>\n<p>3. Don&#8217;t Upgrade on LinkedIn<\/p>\n<p>4. For Non-fiction Authors Only<\/p>\n<p>5. Help This Hound<\/p>\n<p>6. Hound Photos of the Week<\/p>\n<p>7. And at My Blog &amp; Mobile Site&#8230;<\/p>\n<p>=====================================<br \/>\n1. Journalists&#8217; Trick Questions<br \/>\n=====================================<\/p>\n<p>Let&#8217;s see how savvy you are when it comes to interviewing with<br \/>\njournalists.<\/p>\n<p>Which of the following would you consider a trick question:<\/p>\n<p>A. &#8220;What&#8217;s your annual revenue?&#8221;<\/p>\n<p>B. &#8220;I know you feel uncomfortable commenting on that topic, but<br \/>\nhow about telling me off the record?&#8221;<\/p>\n<p>C. &#8220;What&#8217;s the worst business mistake you&#8217;ve ever made, and what<br \/>\nhave you learned from it?&#8221;<\/p>\n<p>Take a minute and actually write your answer on a piece of paper.<br \/>\nA, B or C, or any combination of the above?<\/p>\n<p>As a former journalist, I&#8217;ve asked those three questions many<br \/>\ntimes.<\/p>\n<p>Now, go to my blog to find out whether you&#8217;re correct:<br \/>\nhttp:\/\/publicityhound.net\/?p=8208<\/p>\n<p>======================================<br \/>\n2. Cross-promote on Social Media<br \/>\n======================================<\/p>\n<p>Now that you&#8217;re on a variety of social media sites, do your<br \/>\nfriends, followers and fans know where to find you on other<br \/>\nsites?<\/p>\n<p>Let&#8217;s say that after searching online for information, they end<br \/>\nup on one of your YouTube videos. Do you have a YouTube channel<br \/>\nthat explains where they can find you on LinkedIn and Facebook?<\/p>\n<p>Linking to the channel is easy. But, too often, we forget to<br \/>\nlink from it. On my YouTube channel, I include links to several<br \/>\nsocial media sites from the sub-head that says, &#8220;About Me&#8221;:<br \/>\n<a href=\"http:\/\/www.youtube.com\/publicityhound\" target=\"_blank\" rel=\"noopener\"> http:\/\/www.youtube.com\/publicityhound<\/a><\/p>\n<p>I&#8217;m also revisiting my Google profile and adding links to social<br \/>\nmedia sites, like Quora, that I&#8217;ve added in the last few months.<\/p>\n<p>Those are only two of 13 ways I cross-promote on the social media<br \/>\nsites. Read about the other 11 at my blog at<br \/>\nhttp:\/\/publicityhound.net\/?p=8176<\/p>\n<p>=====================================<br \/>\n3. Don&#8217;t Upgrade on LinkedIn<br \/>\n=====================================<\/p>\n<p>In some LinkedIn groups, members are discussing whether it&#8217;s<br \/>\nworth it to upgrade to the paid version of LinkedIn.<\/p>\n<p>The concensus is that unless you&#8217;re a recruiter, or you&#8217;re using<br \/>\nthe site for a very active job search, it isn&#8217;t worth it to pay.<\/p>\n<p>LinkedIn expert Wayne Breitbarth says LinkedIn has enough other<br \/>\nfeatures, like the ability to ask for an introduction, that let<br \/>\nyou do just about anything other than having direct access to<br \/>\nmore people.<\/p>\n<p>When he was my guest on a webinar last month, he demonstrated<br \/>\nseveral ways to use the Advanced Search feature to find sales<br \/>\nleads within minutes. And he explained what to do with those<br \/>\nleads once you have them.<\/p>\n<p>Regardless of your industry, if you&#8217;re not using Advanced Search,<br \/>\nyou&#8217;re leaving money on the table. Learn more about what Wayne<br \/>\ntaught, and how you can access the video replay and all the<br \/>\nmaterials we covered during the webinar at<br \/>\n<a href=\"https:\/\/publicityhound.com\/shop\/\" target=\"_blank\" rel=\"noopener\"> http:\/\/publicityhound.com\/publicity-products\/marketing-<br \/>\ntapes\/linkedinpowerformula.htm<\/a><\/p>\n<p>=====================================<br \/>\n4. For Non-fiction Authors Only<br \/>\n=====================================<\/p>\n<p>Have you ever wondered why some authors make a fortune while so<br \/>\nmany others with equally good books always seem to struggle<br \/>\nfinancially?<\/p>\n<p>Would you like to make a whole lot more from your own non-fiction<br \/>\nbook(s), without a lot of work or expense?<\/p>\n<p>After working with 9,300+ authors over the last 20 years, Steve<br \/>\nHarrison knows that rich authors simply do seven key things<br \/>\ndifferently than poor authors.<\/p>\n<p>Some are very famous bestsellers, like the creators of the<br \/>\nChicken Soup for the Soul series and Rich Dad Poor Dad.<\/p>\n<p>Others are happily not so famous but quietly raking in high six-<br \/>\nfigure and even seven-figure annual incomes without ever being on<br \/>\nOprah or hitting any bestseller list.<\/p>\n<p>To learn what rich authors know that poor authors don&#8217;t, join<br \/>\nSteve for a free 75-minute telephone seminar this Thursday, April<br \/>\n14, at your choice of two times: 2 p.m. or 7 p.m. Eastern.<\/p>\n<p>There&#8217;s no cost to participate in the call, except for your<br \/>\nnormal long distance charges. I&#8217;m a compensated affiliate.<br \/>\nRegister here:<\/p>\n<p><a href=\"http:\/\/www.freepublicity.com\/richauthorsecrets\/?10011\" target=\"_blank\" rel=\"noopener\">http:\/\/www.freepublicity.com\/richauthorsecrets\/?10011<\/a><\/p>\n<p>======================================<br \/>\n5. Help This Hound<br \/>\n======================================<\/p>\n<p>Matthew Bivens of Gainesville, FL, writes:<\/p>\n<p>&#8220;I work at a startup company called Fracture at<br \/>\n<a href=\"http:\/\/www.FractureMe.com\" target=\"_blank\" rel=\"noopener\"> http:\/\/www.FractureMe.com<\/a>, which gives people an innovative way<br \/>\nto print, mount and display their personal photographs. Send us a<br \/>\nphoto and we&#8217;ll print it on a pane of shatter-proof glass.<\/p>\n<p>&#8220;We&#8217;ve been in business a little over a year, and we&#8217;ve received<br \/>\npress from various news and media outlets (both local and<br \/>\nnational), and our product has been pretty well received. For<br \/>\nexample, a TechCrunch blog post back in October 2010 drove in<br \/>\nhundreds of orders in a matter of hours&#8211;a huge leap from the 10<br \/>\nto 20 orders per day we were seeing at the time.<\/p>\n<p>&#8220;We&#8217;ve had other media coverage here and there, but we have yet<br \/>\nto see real sustained growth. All of our focus is currently on<br \/>\nsales and marketing, and we&#8217;d love any advice you or your readers<br \/>\ncan give as to different cost-effective strategies a startup can<br \/>\nuse to gain exposure and spread the word.&#8221;<\/p>\n<p>The Publicity Hound says:<\/p>\n<p>Hounds, keep this in mind for all your dog photos, too!<\/p>\n<p>Take a minute and post your best marketing ideas for Matthew at<br \/>\nmy blog at http:\/\/publicityhound.net\/?p=8200<\/p>\n<p>======================================<br \/>\n6. Hound Photos of the Week<br \/>\n======================================<\/p>\n<p>Thanks to Publicity Hound Meryl K. Evans of Plano, Texas, for<br \/>\ntipping us off to this journal of 16 photos of authors and their<br \/>\ndogs. They were taken by Jill Krementz, who says these top dogs<br \/>\n&#8220;over the years have wagged their tails into my photographs&#8230;and<br \/>\ninto my heart.&#8221;<\/p>\n<p><a href=\"https:\/\/web.archive.org\/web\/20140710061535\/http:\/\/newyorksocialdiary.com\/node\/205235\" target=\"_blank\" rel=\"noopener\">http:\/\/www.newyorksocialdiary.com\/node\/205235<\/a><\/p>\n<p>======================================<br \/>\n7. And at My Blog &amp; Mobile Site&#8230;<br \/>\n======================================<\/p>\n<p>13 ways to cross-promote on social media sites<br \/>\nhttp:\/\/publicityhound.net\/?p=8176<\/p>\n<p>Beware of journalists&#8217; trick questions during an interview<br \/>\nhttp:\/\/publicityhound.net\/?p=8208<\/p>\n<p>================================================<\/p>\n<p>Joan Stewart<br \/>\nThe Publicity Hound<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Publicity Hound&#8217;s Tips of the Week Issue #550 April 12, 2011 Publisher: Joan Stewart ========================================== &#8220;Tips, Tricks and Tools for Free Publicity&#8221; =================================== In This Issue =================================== 1. Journalists&#8217; Trick Questions 2. Cross-promote on Social Media 3. Don&#8217;t Upgrade on LinkedIn 4. For Non-fiction Authors Only 5. Help This Hound 6. Hound Photos of\u2026&nbsp;<a href=\"https:\/\/purelysupp.com\/publicity\/tips-of-the-week\/journalists-trick-questions-2\/\" class=\"rmlink\">Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":0,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[3,25,55,56,48,4,58,36,19,9,5,27,14],"class_list":{"0":"post-740","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-book-promotion","8":"tag-business-promotion","9":"tag-free-publicity","10":"tag-how-to-get-free-publicity","11":"tag-linkedin","12":"tag-media-interviews","13":"tag-pitching-a-book","14":"tag-pitching-the-media","15":"tag-pitching-to-reporters","16":"tag-publicity-for-niche-markets","17":"tag-publicity-tips","18":"tag-social-media","19":"tag-social-networking","20":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/740","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=740"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/740\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=740"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=740"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=740"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}