{"id":7393,"date":"2010-11-12T21:36:56","date_gmt":"2010-11-12T21:36:56","guid":{"rendered":"https:\/\/publicityhound.com\/blog\/?p=7393"},"modified":"2010-11-12T21:36:56","modified_gmt":"2010-11-12T21:36:56","slug":"letters-to-the-editor-offer-clues-to-articles-you-can-write","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/marketing\/print-media\/letters-to-the-editor-offer-clues-to-articles-you-can-write\/","title":{"rendered":"Letters to the editor offer clues to articles you can write"},"content":{"rendered":"<p><a href=\"https:\/\/purelysupp.com\/publicity\/wp-content\/uploads\/sites\/15\/2010\/11\/victorianhomesmagazine.jpg\"><\/a><a href=\"https:\/\/purelysupp.com\/publicity\/wp-content\/uploads\/sites\/15\/2010\/11\/victorianhomesmagazine1.jpg\"><\/a><img loading=\"lazy\" decoding=\"async\" style=\"float: left;margin: 4px 10px\" title=\"Victorian Homes Magazine \" src=\"https:\/\/purelysupp.com\/publicity\/wp-content\/uploads\/sites\/15\/2010\/11\/victorianhomesmagazine1.jpg\" alt=\"Cover of Dec. 2010 issue of Victorian Homes magazine\" width=\"200\" height=\"271\" \/>If you&#8217;re dying to write for a magazine, and you want to suggest an article topic that the editor will embrace, start by reading the letters to the editor.<\/p>\n<p>That&#8217;s what Publicity Hound Judy Soccio did. She specializes in historic window treatments and wrote an article\u00a0that takes up several pages in the\u00a0December issue of Victorian Homes.\u00a0<\/p>\n<p>When she wrote to tell me about her great publicity hit,\u00a0I asked her how she got it.<\/p>\n<p>&#8220;I followed your advice and Drew Gerber&#8217;s\u00a0and asked for it.\u00a0<\/p>\n<p>&#8220;I noticed three letters to the editor in a spring issue of VH, all asking for help with historic\u00a0 window treatments.\u00a0 I sent a letter to the editor with my credentials\u00a0and clippings and offered an article to <a href=\"http:\/\/www.socciorodriguezdesigns.blogspot.com\" target=\"_blank\">address these concerns<\/a>.\u00a0 She said yes and suggested an eight- to 12-page article with photos!<\/p>\n<p>&#8220;The cool thing is they printed it word for word. And she\u00a0is already looking for space for another article from me on her 2011 editorial calendar.<\/p>\n<p>&#8220;P.S. I have really focused my niche on historic window treatments. I call\u00a0them &#8216;vintage homes&#8217; and this has, indeed, made all the difference.\u00a0 I&#8217;m speaking at regional home shows on the same topic.<\/p>\n<p>Congratulations, Judy, \u00a0for being smart enough to come to the rescue of the letter writers,\u00a0 make the editor very happy, and for niching your topic.<\/p>\n<p>It&#8217;s easy to overlook <a href=\"https:\/\/www.publicityhound.com\/\" target=\"_blank\">using newspaper and magazine editorial pages<\/a>\u00a0for publicity, usually because Publicity Hounds are so busy pitching story ideas. Letters to the editor are a good indication\u00a0of what&#8217;s on readers&#8217; minds. You can respond to those letters with a letter of your own,\u00a0pitch an article like Judy did,\u00a0write a longer opinion column, or respond to an editorial the editors have written.<\/p>\n<p>Don&#8217;t forget to subtly weave into your letter a little about your expertise.<\/p>\n<p>How have you used editorial\u00a0pages for publicity?<br class=\"spacer_\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you&#8217;re dying to write for a magazine, and you want to suggest an article topic that the editor will embrace, start by reading the letters to the editor. That&#8217;s what Publicity Hound Judy Soccio did. She specializes in historic window treatments and wrote an article\u00a0that takes up several pages in the\u00a0December issue of Victorian\u2026&nbsp;<a href=\"https:\/\/purelysupp.com\/publicity\/marketing\/print-media\/letters-to-the-editor-offer-clues-to-articles-you-can-write\/\" class=\"rmlink\">Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":2,"wds_primary_category":0,"footnotes":""},"categories":[615],"tags":[604],"class_list":{"0":"post-7393","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-print-media","7":"tag-writing-articles","8":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/7393","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=7393"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/7393\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=7393"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=7393"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=7393"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}