{"id":7389,"date":"2017-02-04T14:15:00","date_gmt":"2017-02-04T14:15:00","guid":{"rendered":"https:\/\/publicityhound.com\/tips\/?p=7389"},"modified":"2024-05-02T15:57:51","modified_gmt":"2024-05-02T15:57:51","slug":"income-tax-ideas-for-publicity","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/tips-of-the-week\/income-tax-ideas-for-publicity\/","title":{"rendered":"Income Tax Ideas for Publicity"},"content":{"rendered":"

Issue #1096 Feb. 4, 2017
\nPublisher: Joan Stewart<\/p>\n

“Tips, Tricks and Tools for Free Publicity”<\/h2>\n

In This Issue<\/strong><\/h3>\n
    \n
  1. Income Tax Ideas for Publicity<\/li>\n
  2. Content for Short Attention Spans<\/li>\n
  3. Marketing, Not Expertise, Sells Courses<\/li>\n
  4. Hound\u00a0Video\u00a0of the Week<\/li>\n<\/ol>\n

    This Weekend in the Hound House:<\/strong><\/p>\n

    Sorry, but I can’t get excited about the Super Bowl if my Green Bay Packers aren’t playing. And I can do without Lady Gaga. But I’ll be looking for some funny dog commercials, like the 15 that are below in the Hound Video of the Week. Stay tuned…<\/p><\/blockquote>\n

    1. Income Tax Ideas for Publicity<\/h3>\n

    \"\"<\/p>\n

    Smart Publicity Hounds are sniffing out story ideas they can pitch that tie in to the April 15 income tax filing deadline in the U.S. Here are a few to get you started:<\/p>\n

    –Accountants and CPAs,<\/strong> let the media know that tax refunds may be delayed this year thanks to the new law intended to reduce cases of tax fraud.<\/p>\n

    –Tax resolution experts,<\/strong> this is a perfect time to pitch tips for people who owe thousands in back taxes and are hesitant to file their 2016 returns, thus digging a deeper hole.<\/p>\n

    –The IRS is hiring private debt collectors for outstanding taxes.<\/strong> Will they call? Or knock on your door? Are they wearing uniforms? Carrying IDs?<\/p>\n

    –Stress experts,<\/strong> what tips can you share about keeping cool and calm, particularly if people are doing their own taxes?<\/p>\n

    –Professional organizers,<\/strong> what’s your best advice on how to keep tax documents organized? Any favorite type of file folders or other tools?<\/p>\n

    –Tax preparers,<\/strong> can business owners write off their pets as legitimate deductions?<\/p>\n

    –What are the best apps<\/strong> that help taxpayers prepare their returns?<\/p>\n

    To do:<\/strong> Before you pitch, think of other sources, not just you, who you can suggest to journalists to round out the story. Make their job easy.<\/p>\n

    #cpapublicity #publicityforaccountants<\/p>\n

    2. Content for Short Attention Spans<\/h3>\n

    <\/p>\n

    The average human attention span has fallen to just eight seconds–shorter than that of a goldfish. Consider:<\/p>\n

      \n
    1. Poll your Twitter followers on a topic. Offer results in an easy-to-read tweet with lots of white space.<\/li>\n
    2. Follow it up with a blog post based on the results.<\/li>\n
    3. Offer your information in a visual format like an infographic or short video.<\/li>\n
    4. Use graphics to make your statistics memorable.<\/li>\n<\/ol>\n

      To do:<\/strong> See examples of the ideas above<\/a>. Then save time with HubSpot’s<\/strong> list of “36 Free Tools & Resources to Make Content Creation Easier.”<\/a><\/p>\n

      #contentcreation #freegraphicstools<\/p>\n

      3. Marketing, Not Expertise, Sells Courses<\/h3>\n

      <\/p>\n

      If you’re trying to sell an online course, neither the quality of your content nor your level of expertise are the most important factor if you want to sell it.<\/p>\n

      It’s all about marketing and publicity.<\/p>\n

      Without a proven process for letting the world know about your course, it will fail.<\/p>\n

      That’s why, if you’re toying with the idea of teaching online, you should take advantage of free training from my friend, Danny Iny<\/strong>, offered at six times today and six times tomorrow. You will learn:<\/p>\n