The Publicity Hound’s
\nTips of the Week
\nIssue #547 March 29, 2011<\/p>\n
Publisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===================================<\/p>\n
In This Issue
\n===================================<\/p>\n
1. News Powerhouse You’re Not Pitching<\/p>\n
2. Increase Your Klout Score<\/p>\n
3. 109 Ways to be Irresistible<\/p>\n
4. Meet Me at Author U May 6-7<\/p>\n
5. Rewarding Facebook Fans<\/p>\n
6. Hound Photos of the Week<\/p>\n
7. And at My Blog & Mobile Site…<\/p>\n
=====================================
\n1. News Powerhouse You’re Not Pitching
\n=====================================<\/p>\n
Quick. Find your media hit list–the list of media you have
\npitched recently either for your own story idea or for a PR
\nclient.<\/p>\n
Now, scan the list. I’ll bet you a bag of dog treats that the
\nAssociated Press isn’t on the list.<\/p>\n
PR people frequently forget that news powerhouse. Yet the AP was
\nranked first in terms of how often their reporting is cited on
\nGoogle News and Google Blogs, according to a chart compiled by
\nNate Silver, a New York Times blogger who loves analyzing
\nstatistics.<\/p>\n
I found the chart eye-opening from a PR perspective, and many
\ntimes, I’ve reminded Publicity Hounds that they should remember
\nto pitch the AP if they have significant news stories or photos
\nto share. While the AP gets most of its content from its own
\nmember newspapers, it likes a scoop as much as other news
\noutlets.<\/p>\n
So how, exactly, do you pitch the AP? You’ll find some valuable
\ntips in a video the AP produced for Publicity Hounds. It’s at my
\nblog, along with the chart showing influential media:
\nhttp:\/\/publicityhound.net\/?p=8084<\/p>\n
Don’t forget to follow up after you pitch!<\/p>\n
Jill Lublin, who interviewed dozens of journalists on exactly how ====================================== A few weeks ago, I told you that if you’re curious about how much Once you know your score, how can you improve it? By following –Create content worth sharing on Twitter and Facebook, the two –Start discussions on those sites. Don’t just push out content.<\/p>\n –Register for a free account on Klout.<\/p>\n I also noticed that Klout says it will be adding other social I’m betting it will eventually add LinkedIn, the world’s largest But half the people who have LinkedIn accounts aren’t active on http:\/\/www.youtube.com\/publicityhound#p\/a\/u\/1\/Sik1pu5deaU<\/a><\/p>\n That clip is an excerpt from the webinar I hosted on “Your ===================================== Print this list of “109 Ways to Make Your Business Irresistible Patrick Garmoe, a former journalist, really nails it.<\/p>\n I love #62: Frame your story as a local example of a national or That’s called piggybacking off breaking news. And nobody does it Michelle was my guest during the webinar on “How to Tie Your ===================================== Authors, don’t miss this one.<\/p>\n I’ll be presenting a program on how to use traditional and social I don’t travel much anymore, so this is a rare opportunity to see Judith Briles, a book coach and sponsor of the event, has created http:\/\/authoru.org\/author-u-annual-extravaganza-may-6-7-2011.html<\/p>\n ====================================== This week, two Publicity Hounds responded to Heather John’s “Besides being against Facebook?s policies for fan pages, “If you have good content, and great products or services, people The Publicity Hound says:<\/p>\n I guess that settles it. BL is right. Provide great content. And Did you know that Facebook actually has a formula that determines ====================================== Thanks to Publicity Hound Lisa Fahoury of West Orange, NJ, for http:\/\/www.buzzfeed.com\/daves4\/basset-hounds-running<\/a><\/p>\n DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes, BONUS: Buy the ebook and you also get a compilation of the 50 http:\/\/publicityhound.com\/dogjokebook\/<\/a><\/p>\n ===================================== AP: The news powerhouse you probably aren’t pitching ——————————————-<\/p>\n Follow me on Twitter: Join my Facebook Fan Page: Connect with me on LinkedIn (and tell me how we know each other): ================================================<\/p>\n Joan Stewart The Publicity Hound’s Tips of the Week Issue #547 March 29, 2011 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. News Powerhouse You’re Not Pitching 2. Increase Your Klout Score 3. 109 Ways to be Irresistible 4. Meet Me at Author U May 6-7 5. Rewarding\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":5,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[25,16,71,55,56,100,48,29,36],"class_list":{"0":"post-731","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-business-promotion","8":"tag-facebook","9":"tag-facebook-fan-pages","10":"tag-free-publicity","11":"tag-how-to-get-free-publicity","12":"tag-klout","13":"tag-linkedin","14":"tag-media-relations","15":"tag-pitching-the-media","16":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/731","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=731"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/731\/revisions"}],"predecessor-version":[{"id":43216,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/731\/revisions\/43216"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=731"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=731"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=731"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nthey want you to follow up, explained their tips when she was the
\nguest expert during a teleseminar I hosted on “Fail-proof Ways to
\nFollow Up After Sending a News Release or a Story Pitch.” Learn
\nmore about what we discussed and how to access the recording or
\ntranscript at
\n http:\/\/publicityhound.com\/publicity-products\/marketing-
\ntapes\/failprooffollowup.htm<\/a><\/p>\n
\n2. Boost Your Klout Score
\n======================================<\/p>\n
\nonline influence you have vs. your competitors, it will take you
\njust a few minutes to compare at Klout.com.<\/p>\n
\nthese three tips in a Klout blog post at
\n http:\/\/klout.com\/blog\/2011\/03\/3-tips-for-increasing-your-klout-score\/<\/a><\/p>\n
\nsites Klout currently uses to measure influence.<\/p>\n
\nmedia networks regularly, but it doesn’t say which ones.<\/p>\n
\nbusiness networking site, and Quora, a continually improving
\ncollection of questions and answers created, edited and organized
\nby everyone who uses it.<\/p>\n
\nthe site. Amazing, especially considering that the advanced
\nsearch function is where all the gold is buried. Watch this
\nthree-minute video, in which LinkedIn expert Wayne Breitbarth
\ndemonstrates how to use advanced search to find CEOs and company
\npresidents:<\/p>\n
\nLinkedIn Power Formula: How to Make Killer Contacts, Pull Crowds
\nto Events, be a Star in Your Industry & Track Down Leads Like a
\nBloodhound.” Find out what else Wayne taught and how you can
\naccess the webinar replay:
\nhttp:\/\/publicityhound.com\/publicity-products\/marketing-
\ntapes\/linkedinpowerformula.htm<\/a><\/p>\n
\n3. 109 Ways to be Irresistible
\n=====================================<\/p>\n
\nto the Media” at http:\/\/www.copyblogger.com\/irresistible-pr\/<\/a><\/p>\n
\ninternational issue currently in the news. If Congress is
\ndebating health care, and your clinic has developed a unique
\nprogram for handling people without insurance, you’ve got a
\npitch.<\/p>\n
\nbetter than publicist Michelle Tennant, who got one of her
\nclients on “Larry King Live” the same day she and the client
\nsigned a PR contract!<\/p>\n
\nPitch to Breaking News and Make the Media Interview YOU.” Find
\nout what she taught Publicity Hounds to do, and how you can
\naccess the webinar replay, at
\n http:\/\/publicityhound.com\/publicity-products\/marketing-tapes\/breakingnews.htm<\/a><\/p>\n
\n4. Meet Me at Author U May 6-7
\n=====================================<\/p>\n
\nmedia to sell books, on Saturday, May 7, at Author U in Colorado.<\/p>\n
\nme live.<\/p>\n
\nan all-star line-up of speakers. Register today before all the
\nseats are taken.<\/p>\n
\n5. Rewarding Facebook Fans
\n======================================<\/p>\n
\nrequest for ideas on how to reward people for becoming fans on
\nher company’s Facebook fan page. I’m including only social media
\nexpert BL Ochman’s comment because she says rewarding fans is
\nagainst Facebook’s terms of service:<\/p>\n
\nrewarding people for liking your page is a bogus way of earning
\nnumbers of people who are not likely to come back and engage with
\nyour brand beyond the reward. Yecch, blecch.<\/p>\n
\nwill like you for real. Yes, you need to drive traffic to your
\nfan page, but that?s not the same as rewarding people for liking
\nyou.”<\/p>\n
\ninteract with your fans!<\/p>\n
\nwhether your status update goes into the news feed of your
\nfriends and fans? I explained exactly what it is, and how you can
\npush more of your content into the feed, when I hosted the
\nwebinar, “12 More Ways to Avoid Missed Opportunities on the New &
\nImproved Facebook,” with Christine Buffaloe. Read about what we
\ntaught, access the replay and 14 pages of handouts, and check out
\nthe rave reviews from Hounds who attended, at
\n http:\/\/publicityhound.com\/publicity-products\/marketing-
\ntapes\/facebook12ways.htm<\/a><\/p>\n
\n6. Hound Photos of the Week
\n======================================<\/p>\n
\nthese funny photos of basset hounds wiggling, jiggling, smiling
\nand having a blast while running:<\/p>\n
\nperfect for a dog-lover, your favorite vet, or just for a few
\ngood laughs.<\/p>\n
\nbest websites for dog humor.<\/p>\n
\n7. And at My Blog & Mobile Site…
\n====================================<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=8084<\/p>\n
\n http:\/\/www.twitter.com\/PublicityHound<\/a><\/p>\n
\n http:\/\/www.facebook.com\/publicitytips<\/a><\/p>\n
\n http:\/\/www.linkedin.com\/in\/publicityhound<\/a><\/p>\n
\nThe Publicity Hound<\/p>\n","protected":false},"excerpt":{"rendered":"