{"id":7291,"date":"2016-12-27T18:14:42","date_gmt":"2016-12-27T18:14:42","guid":{"rendered":"https:\/\/publicityhound.com\/tips\/?p=7291"},"modified":"2024-05-02T15:03:26","modified_gmt":"2024-05-02T15:03:26","slug":"dont-forget-who-you-pitched","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/tips-of-the-week\/dont-forget-who-you-pitched\/","title":{"rendered":"Don’t Forget Who You Pitched"},"content":{"rendered":"

Issue #1085 Dec. 27, 2016
\nPublisher: Joan Stewart<\/p>\n

“Tips, Tricks and Tools for Free Publicity”<\/h2>\n

In This Issue<\/strong><\/h3>\n
    \n
  1. Don’t Forget Who You Pitched<\/li>\n
  2. 102 Headline-Writing Formulas<\/li>\n
  3. Facebook for Authors<\/li>\n
  4. Hound\u00a0Video\u00a0of the Week<\/li>\n<\/ol>\n

    This Week in the Hound House:<\/strong><\/p>\n

    It’s fun having a dog again. I’m dog sitting this week for Bear, a gorgeous Chocolate Lab-Springer Spaniel who loves going for walks and running at the dog park. Her tail is about 15 inches long. When she sits next to me on my couch, and I pet her and tell her what a good girl she is, her tail goes “thump-thump-thump” on the cushion.<\/p><\/blockquote>\n

    1. Don’t Forget Who You Pitched<\/h3>\n

    <\/p>\n

    It’s easy to get frustrated after you’ve delivered a pitch by email or phone, and the journalist or blogger doesn’t respond within a week or two.<\/p>\n

    You haven’t followed up. You hear nothing. So you write off the pitch as a failure and move on.<\/p>\n

    Not so quick. It isn’t unusual for someone to respond several months, even a year or two, later. Busy people who you have pitched will sometimes move your email into a folder they check on slow news days.<\/p>\n

    That’s why you need to remember who you’ve pitched. Keep a folder in your email with copies of all pitches you have sent. Or if you’re pitching a lot, keep track on a spreadsheet. That way, you can find the original pitch quickly when someone responds.<\/p>\n

    To do:<\/strong> If you aren’t following up because you’ve heard journalists and others say they don’t want follow-ups, follow up anyway. What they really mean is, “We don’t want crappy follow-ups.” The video replay of my webinar on “The New Rules of Following Up Pitches to Journalists”<\/strong> shows you exactly how to follow up without sounding like you are. The bonus package includes a PDF of 11 things you can offer when you follow up. Save $24.98 when you use the coupon code BESTOF2016<\/strong> at checkout. Order here.<\/a><\/p>\n

    #PRpitches #pitchingtips #pitchjournalists<\/p>\n

    2. 102 Headline-Writing Formulas<\/h3>\n

    <\/p>\n

    If you struggle writing headlines that attract attention and make people click, you’ll love this free tool.<\/p>\n

    It’s blogger Chris Garrett’s<\/strong> PDF of “102 Headline-Writing Formulas,”\u00a0free to share, distribute or print with attribution.<\/p>\n

    You’ll love the way Chris has segmented all headlines into six categories:<\/p>\n

      \n
    1. Get What You Want (Health, Wealth, Relationships Time and Lifestyle)<\/li>\n
    2. Crystal Ball and History<\/li>\n
    3. Problems and Fears<\/li>\n
    4. Fact, Fiction, Secrets, Truth and Lies<\/li>\n
    5. How-to Tricks of the Trade<\/li>\n
    6. Best and Worst<\/li>\n<\/ol>\n

      To do:<\/strong> You can find the PDF at my blog along with several fill-in-the-blanks examples. See “Write Killer Headlines: 102 Fill-in-the-blanks Formulas.”\u00a0<\/a><\/p>\n

      #headlinewriting #writeheadlines #headlinetips<\/p>\n

      3. Facebook for Authors<\/h3>\n

      <\/p>\n

      If you’re selling books and don’t have a Facebook page, you’re missing a chance to build your platform, drive traffic to your website and build exposure for your books.<\/p>\n

      The problem is, most authors think all they need to do is build a page and book swill start flying off the shelves.<\/p>\n

      Joel Pitney<\/strong>, a book launch expert, cautions that your success depends on the quality of your content and your long-term commitment to trying things and adapting to what is and isn’t working. Prepare yourself for a marathon, not a sprint.<\/p>\n

      To do: If you’re ready to commit, read his excellent guest post “Facebook 101 for Authors,”<\/a> at Sandra Beckwith’s BuildBookBuzz<\/strong> blog. Joel shares super tips about what kind of free content to share, and how to get started with Facebook ads.<\/p>\n

      #Facebookforauthors #Facebookads<\/p>\n

      4. Hound\u00a0Video\u00a0of the Week<\/h3>\n

      <\/p>\n

      What happens when you rub a dog with a blanket and it’s dry in the house? The dog turns into a porcupine.<\/a> Thanks to Publicity Hound Tracey Bennett<\/strong> for this one.<\/p>\n[Tweet “RT @PublicityHound #PublicityTips –Don’t Forget Who You Pitched #PRpitches #pitchingtips”]\n","protected":false},"excerpt":{"rendered":"

      The Publicity Hound’s Tips of the Week<\/h2>\n

      – Issue #1085 Dec. 27, 2016<\/h3>\n
        \n
      1. Don’t Forget Who You Pitched<\/li>\n
      2. 102 Headline-Writing Formulas<\/li>\n
      3. Facebook for Authors<\/li>\n
      4. Hound Video of the Week<\/li>\n<\/ol>\n

        Read More<\/a><\/p>\n

         Read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":7296,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":10,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[16,257,213,242],"class_list":{"0":"post-7291","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tips-of-the-week","8":"tag-facebook","9":"tag-facebook-ads","10":"tag-pitching-journalists","11":"tag-writing-headlines","12":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/7291","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=7291"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/7291\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=7291"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=7291"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=7291"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}