If you’re trying to get your product, service, cause or issue in front\u00a0of influential bloggers, or even those who don’t have a big following, there’s one excellent way to get their attention.<\/p>\n
Blog.<\/p>\n
That’s the very best way to tell them: “I get it. I understand what you do.\u00a0I’m passionate about a topic, just like you are. And I invest the time, just like you do, to tell the world about it.”<\/p>\n
That’s the advice from Patsi Krakoff who with Denise Wakeman comprises The Blog Squad. Patsi and Denise joined me recently\u00a0for a teleseminar called “How to Pitch the Best Bloggers and Create Publicity Explosion.”<\/a><\/p>\n What if you don’t blog?<\/p>\n That’s OK. There are still lots of ways you can convince bloggers to spread the word about you. And a critical step before you even approach a blogger is to do your research and hang out at their blog for at least a week or two reading their posts, and also reading the comments so you have a feel for what the blogger likes and dislikes and whether the blogger likes pitches.<\/p>\n Post your own comments—several times, preferably. Then when you’ve gotten their attention, you can deliver your pitch. But don’t make your pitch part of your comments, or you’re toast.<\/p>\n","protected":false},"excerpt":{"rendered":" If you’re trying to get your product, service, cause or issue in front\u00a0of influential bloggers, or even those who don’t have a big following, there’s one excellent way to get their attention. Blog. That’s the very best way to tell them: “I get it. I understand what you do.\u00a0I’m passionate about a topic, just like\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":2,"wds_primary_category":603,"footnotes":""},"categories":[603],"tags":[2],"class_list":{"0":"post-727","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-content-creation","7":"tag-blogging","8":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/727","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=727"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/727\/revisions"}],"predecessor-version":[{"id":40614,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/727\/revisions\/40614"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=727"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=727"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=727"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}