The Publicity Hound’s
\nTips of the Week
\nIssue #546 March 22, 2011<\/p>\n
Publisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===================================<\/p>\n
In This Issue
\n===================================<\/p>\n
1. Cool Tool for Local Publicity<\/p>\n
2. Answer Your Damn Phone<\/p>\n
3. A Facebook “Welcome” Page<\/p>\n
4. Pitching Tips from Journalists<\/p>\n
5. Help This Hound<\/p>\n
6. Hound Video of the Week<\/p>\n
7. And at My Blog & Mobile Site…<\/p>\n
=====================================
\n1. Cool Tool for Local Publicity
\n=====================================<\/p>\n
Here’s another hyper local website to add to your publicity
\ntoolbox.<\/p>\n
EveryBlock at http:\/\/www.EveryBlock.com<\/a> is perfect for MSNBC bought it in 2009 and unveiled the new version yesterday. EveryBlock offers news down to the block level and encourages You’ll find three main types of news:<\/p>\n –Civic information, including building permits, crimes, –News articles and blog entries, including information from –Fun from across the Web, including local photos posted to the This site is perfect for news from clubs and civic groups, I’m adding EveryBlock to the long list I’ve already accumulated ====================================== Obsessed with your tweets, clicks, likes, bookmarks, friends, None of them will do you any good if you don’t provide basic Jay Baer hit a nerve when I read his blog post on how, in almost For example, I had my journalist hat on this morning when writing Luckily, I found the mobile phone number of an EveryBlock If a journalist were to call you right now, would she be kicked Read what Jay Baer has to say about offline customer service, http:\/\/www.convinceandconvert.com\/social-media-strategy\/why- And, yes, I answer my own phone.<\/p>\n ===================================== Assuming you do answer your phone and take care of customers, Turning friends into fans, and fans into customers, isn’t easy. For example, did you know that a customized Welcome page converts During last week’s webinar on “12 More Ways to Avoid Missed If you missed it, read more about what we discussed and access ===================================== What’s the one thing journalists and broadcasters are looking for It depends on the journalist. But watch this video, and four of All four have been among the more than 100 journalists who have Plus, the price goes up after tomorrow. If you want to attend, http:\/\/www.nationalpublicitysummit2011.com\/apply\/?10011<\/p>\n For the remaining 19 spots, Steve Harrison will consider all ====================================== Heather John of Los Angeles, Calif., writes:<\/p>\n “I created and manage the Facebook business page for an online “The idea is that I would say something like, ‘Like’ [our The Publicity Hound says:<\/p>\n I’m getting more questions like this from Publicity Hounds who Wildfire is an online software application that lets you create I’m experimenting with Suggest This, the Facebook app at Please share your comments on how you actually reward visitors ====================================== Guilty!<\/p>\n That’s what the expression on this dog’s face says when his owner http:\/\/www.youtube.com\/user\/foodplot#p\/u\/0\/B8ISzf2pryI<\/a><\/p>\n DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes, BONUS: Buy the ebook and you also get a compilation of the 50 http:\/\/publicityhound.com\/dogjokebook\/<\/a><\/p>\n ===================================== How to read the Wall Street Journal, NY Times online for free EveryBlock: Another uber-local site for community news ================================================<\/p>\n Joan Stewart The Publicity Hound’s Tips of the Week Issue #546 March 22, 2011 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Cool Tool for Local Publicity 2. Answer Your Damn Phone 3. A Facebook “Welcome” Page 4. Pitching Tips from Journalists 5. Help This Hound 6. Hound\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":0,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[2,16,71,55,56,36,19,45],"class_list":{"0":"post-726","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-blogging","8":"tag-facebook","9":"tag-facebook-fan-pages","10":"tag-free-publicity","11":"tag-how-to-get-free-publicity","12":"tag-pitching-the-media","13":"tag-pitching-to-reporters","14":"tag-pr","15":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/726","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=726"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/726\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=726"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=726"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=726"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\npublicizing local news in bigger cities and also finding other
\nlocal blogs and media outlets you might not know about.<\/p>\n
\nIt operates in 16 cities mostly on the east and west coasts:
\nAtlanta, Boston, Charlotte, Chicago, Dallas, Detroit, Houston,
\nLos Angeles, Miami, New York, Philadelphia, Portland, San
\nFrancisco, San Jose, Seattle and Washington, D.C.<\/p>\n
\ncollaboration among neighbors. Enter any address in one of those
\ncities and you’ll see news articles, blog coverage, crime reports
\nand a wide variety of other local information, all updated
\nthroughout the day. You can also submit your own news, which they
\ndon’t edit.<\/p>\n
\nrestaurant inspections and more. In many cases, this information
\nis already on the Web but buried in hard-to-find government
\ndatabases. In other cases, the data hasn’t been posted online,
\nbut EveryBlock gets it through government agencies.<\/p>\n
\nmajor newspapers, community weeklies, TV and radio news stations,
\nlocal specialty publications and local blogs. If you find a
\nlocal blogger on that site who you didn’t know about, you can
\nstart pitching that blogger when you have local news to share.<\/p>\n
\nFlickr photo-sharing site, user reviews of local businesses on
\nYelp, and lost-and-found postings from Craigslist.<\/p>\n
\nschools, nonprofits, churches, political campaigns, neighborhood
\ngroups, etc., because it offers customizable RSS feeds for every
\nblock, zip code and neighborhood in each city it serves. Sign up
\nfor a free account and you can receive email updates. Read the
\nFAQ page at http:\/\/www.everyblock.com\/about\/faq\/<\/a><\/p>\n
\nand shared on the webinar “50+ Places Online to Promote Your Live
\nor Virtual Events to Reach Your Target Market & Pull Sell-out
\nCrowds.” Find out how to access the webinar replay at
\n http:\/\/publicityhound.com\/events.htm<\/a><\/p>\n
\n2. Answer Your Damn Phone
\n======================================<\/p>\n
\nfans and apps?<\/p>\n
\ncustomer service offline, like answering your damn phone.<\/p>\n
\nevery case, people experience our companies in the “real world”
\nfirst, and then decide whether (or how much) to interact with us
\nin the virtual world. Every smart Publicity Hound knows that
\nincludes journalists.<\/p>\n
\nthe item above about EveryBlock. I had two questions.<\/p>\n
\nemployee at their website. I called, he answered the phone, I got
\nwhat I needed, and I was VERY impressed.<\/p>\n
\ninto voicemail? If a customer orders from your website and your
\nshopping cart accidentally charges his credit card twice, is he
\nforced to fill out one of those annoying Help tickets before his
\nproblem is resolved? Do you hide behind caller ID and never
\nanswer unless you recognize the caller’s name?<\/p>\n
\nincluding my comment at his blog, and then grade yourself:<\/p>\n
\nsocial-success-is-no-accident<\/a><\/p>\n
\n3. A Facebook “Welcome” Page
\n=====================================<\/p>\n
\nmake sure they can follow you on the social media sites,
\nespecially Facebook.<\/p>\n
\nBut there are all kinds of apps, tricks, tools and techniques you
\ncan use to draw a huge following.<\/p>\n
\ntwice as many visitors to a company page into fans than if those
\nvisitors were to simply land on the Wall? You can create a simple
\nlanding page yourself, or you can pay a design firm to do it for
\nyou like I am. I’ll share the results in a few weeks.<\/p>\n
\nOpportunities on the New & Improved Facebook,” we showed examples
\nof Welcome pages, and shared dozens of tactics you can use to
\nbuild up a huge following.<\/p>\n
\nthe replay and the 14 pages of handouts, complete with screen
\nshots, here:
\n http:\/\/publicityhound.com\/publicity-products\/marketing-
\ntapes\/facebook12ways.htm<\/a><\/p>\n
\n4. Pitching Tips from Journalists
\n=====================================<\/p>\n
\nwhen they hear your pitch?<\/p>\n
\nthem will share valuable pitching tips you can start using right
\nnow:
\n http:\/\/www.nationalpublicitysummit.com\/info\/nps8media.html?10011<\/p>\n
\nattended the National Publicity Summit, where authors, speakers,
\nexperts and PR people can meet them face to face and pitch. This
\nyear’s summit is April 13-16, and only 19 of 100 seats are left.<\/p>\n
\napply here:<\/p>\n
\napplications submitted through Wednesday and give preference to
\napplications in the order submitted. I’m a compensated affiliate
\nfor this event.<\/p>\n
\n5. Help This Hound
\n======================================<\/p>\n
\nstore and I want to set something up on Facebook (maybe through
\nEvents?) where we send out a mass Facebook message inviting
\nprevious customers to like our new Facebook business page.
\n(There are about 30,000 people on file in our customer base,
\nthough many may not have a Facebook profile.)<\/p>\n
\ncompany] on Facebook and get a promotional code for 10% off.”
\nBut, how can I set it up so that it sends the code automatically
\nto anyone who likes us (for a limited time)? Is there an app
\nthat I can make for that or do I just have to respond directly to
\neach individual Like?”<\/p>\n
\nwant to know how to reward people for Liking their pages.<\/p>\n
\nbranded interactive campaigns like sweepstakes, contests, give-
\naways, incentive-based surveys and to simultaneously publish them
\nin multiple social networks and on your website, but I haven’t
\ntried that yet.<\/p>\n
\n http:\/\/facebook.com\/suggestthis<\/a> that lets you suggest to 20
\nfriends at a time that they visit your page and Like it. But it
\ndoesn’t reward them for doing so.<\/p>\n
\nfor Liking your page, with coupons, discounts or other
\nincentives. And please include a link to your page. Post your
\ncomments to my blog at http:\/\/publicityhound.net\/?p=7974<\/p>\n
\n6. Hound Video of the Week
\n======================================<\/p>\n
\nasks if he stole the cat’s treats. The video is a little over two
\nminutes, and worth it. I howled. Thanks to my virtual assistant,
\nChristine Buffaloe, for sharing it.<\/p>\n
\nperfect for a dog-lover, your favorite vet, or just for a few
\ngood laughs.<\/p>\n
\nbest websites for dog humor.<\/p>\n
\n7. And at My Blog & Mobile Site…
\n====================================<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=8035<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=8059<\/p>\n
\nThe Publicity Hound<\/p>\n","protected":false},"excerpt":{"rendered":"