The Publicity Hound’s
\nTips of the Week
\nIssue #545 March 15, 2011<\/p>\n
Publisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===================================<\/p>\n
In This Issue
\n===================================<\/p>\n
1. How to Make Facebook Easier<\/p>\n
2. 31 Definitions of PR<\/p>\n
3. LinkedIn: Perpetual Leads Machine<\/p>\n
4. Use Sizzling Statistics<\/p>\n
5. Free Twitter Bird Icons<\/p>\n
6. Hound Joke of the Week<\/p>\n
7. And at My Blog & Mobile Site…<\/p>\n
=====================================
\n1. How to Make Facebook Easier
\n=====================================<\/p>\n
If you’re like me, you want to throw your coffee cup through the
\ncomputer monitor when you can’t figure out how to do something on
\nFacebook.<\/p>\n
Why do more than 200 million people use that site, then, if it’s
\nso darn complicated?<\/p>\n
Several reasons:<\/p>\n
–Many kids, who grew up with computers and practically live on
\nFacebook, are patient enough to figure out all the nuances.<\/p>\n
–Many users have Facebook accounts, but they aren’t really
\nactive on the site because it’s too confusing. So that 200
\nmillion figure is a bit deceiving.<\/p>\n
–Business owners, like me, use Facebook primarily for business
\nbecause we know a lot of people in our target markets are there.
\nWe also understand the value of creating fan pages and using a
\npowerful “welcome” page that encourages visitors to give us their
\nemail addresses.<\/p>\n
That’s worth putting up with all the aggravating changes that
\nFacebook makes every six months or so.<\/p>\n
The most recent batch of changes, introduced last month, offers
\nopportunities galore for businesses, nonprofits and government
\nagencies to solidify their brand.<\/p>\n
But some of the changes are more important than others. And
\ntrying to understand all of them at the same time can make you
\ncrazy.<\/p>\n
My virtual assistant, Christine Buffaloe, who manages Facebook
\naccounts for many of her clients, is joining me this afternoon
\nfor a webinar on “12 More Ways to Avoid Missed Opportunities on
\nthe New & Improved Facebook.” It’s at 4 p.m. Eastern Time and we
\nhave a few seats left.<\/p>\n
We’ll explain only what we think you need to know so you aren’t
\noverwhelmed, and we’ll tell you about the two things you should
\nno longer be doing with Facebook.<\/p>\n
You may have heard lots of people buzzing about another new
\nFacebook feature. But we aren’t using it, and we’ll explain why.<\/p>\n
You’ll learn about a new tool we discovered that will help you
\nfind other people’s fan pages where you can post helpful content
\nto their walls, talk directly to their thousands of fans, and get
\na link back to your own fan page–without spamming.<\/p>\n
Register here, even if the time is inconvenient for you, because
\nI’m recording it, and I’ll send you the replay link and all the
\nhandouts:<\/p>\n
http:\/\/publicityhound.com\/publicity-products\/marketing-tapes\/facebook12ways.htm<\/a><\/p>\n ====================================== Here’s one of my favorite explanations of the difference between “If the circus is coming to town and you paint a sign saying Now that you know what public relations is, how do PR people You’ll find 31 definitions of PR at Heidi Cohen’s blog at Fascinating reading.<\/p>\n ===================================== Few social media sites will keep working for you 24\/7, even when But LinkedIn will. Let’s say you’re looking for journalists who You plug in the details of what you’re looking for and click. Here’s the best part: You can tell LinkedIn to send you an email It’s a perpetual leads generator. LinkedIn expert Wayne Read more about what Wayne taught recently during my webinar, I recorded the webinar and you can download the video replay, the ===================================== The next time you write a press release or a pitch, think of a Brad Phillips uses them all the time. He publishes the Mr. Media For example, percentages, he says, are a drag on your copy.<\/p>\n “Instead of proclaiming that your plant’s new energy efficient Read the other four tips and leave a comment about how you used ====================================== Looking for some attractive Twitter icons to place at your blog You can download an entire set of six incredibly cute birds, some Smart Publicity Hounds can also use them in online media rooms Grab ’em now at ====================================== A police dog responds to an ad for work with the FBI.<\/p>\n “Well,” says the personnel director, “you’ll have to meet some Sitting down at the computer, the dog types 80 words per minute.<\/p>\n “Also,” says the director, “you must pass a physical and complete This perfect dog specimen finishes the course in record time.<\/p>\n “There’s one last requirement,” the director continues. “You must With confidence, the dog looks up at him and says, “Meow!”<\/p>\n DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes, BONUS: Buy the ebook and you also get a compilation of the 50 http:\/\/publicityhound.com\/dogjokebook\/<\/a><\/p>\n ===================================== How to Promote Events on Twitter, Facebook & LinkedIn Why statistics can be your greatest PR ally–or enemy ================================================<\/p>\n Joan Stewart The Publicity Hound’s Tips of the Week Issue #545 March 15, 2011 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. How to Make Facebook Easier 2. 31 Definitions of PR 3. LinkedIn: Perpetual Leads Machine 4. Use Sizzling Statistics 5. Free Twitter Bird Icons 6. Hound\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":6,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[16,71,56,48,22,29,45,5,27,14,10],"class_list":{"0":"post-722","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-facebook","8":"tag-facebook-fan-pages","9":"tag-how-to-get-free-publicity","10":"tag-linkedin","11":"tag-media-plan","12":"tag-media-relations","13":"tag-pr","14":"tag-publicity-tips","15":"tag-social-media","16":"tag-social-networking","17":"tag-twitter","18":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/722","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=722"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/722\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=722"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=722"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n2. 31 Definitions of PR
\n======================================<\/p>\n
\npublic relations, marketing, promotion and advertising:<\/p>\n
\n‘Circus Coming to the Fairgrounds Saturday,’ that’s advertising.
\nIf you put the sign on the back of an elephant and walk it into
\ntown, that’s promotion. If the elephant walks through the
\nmayor’s flowerbed, that’s publicity. And if you get the mayor to
\nlaugh about it, that’s public relations.”<\/p>\n
\nexplain what they do?<\/p>\n
\n http:\/\/heidicohen.com\/public-relations-definition\/<\/a><\/p>\n
\n3. LinkedIn: Perpetual Leads Machine
\n=====================================<\/p>\n
\nyou’re asleep.<\/p>\n
\nlive within a 100-mile radius of Chicago.<\/p>\n
\nAfter you review the results, you can save your search.<\/p>\n
\nweekly or monthly to notify you if a new journalist who meets
\nyour search criteria has been found in your network (including
\nLevels 1, 2 and 3 and Groups.) You can keep up to three searches
\nin a free account.<\/p>\n
\nBreitbarth recommends getting on the phone as soon as you see
\nthat someone new has become part of your network. Set up a
\nmeeting. It could be a home run.<\/p>\n
\n“Your LinkedIn Power Formula: How to Make Killer Contacts, Pull
\nCrowds to Events, be a Star in Your Industry & Track Down Leads
\nLike a Bloodhound.”<\/p>\n
\nMP3 and all the handouts at
\n http:\/\/publicityhound.com\/publicity-products\/marketing-tapes\/linkedinpowerformula.htm<\/a><\/p>\n
\n4. Use Sizzling Statistics
\n=====================================<\/p>\n
\nclever way you can introduce sizzling statistics to really
\nattract attention.<\/p>\n
\nTraining Blog, which offers daily media and presentation training
\ntips. And he wrote a super guest blog post for me with five
\nexamples of how to make boring numbers come alive.<\/p>\n
\nmanufacturing equipment will cut your company’s carbon footprint
\nby 35 percent, tell your audience what that means. Does your new
\nefficiency mean that you will save 20,000 barrels of oil this
\nyear? Say so!”<\/p>\n
\nstatistics. Go to http:\/\/publicityhound.net\/?p=7994<\/p>\n
\n5. Free Twitter Bird Icons
\n======================================<\/p>\n
\nor website or use on your marketing materials?<\/p>\n
\nwith their “Follow Me” and “Tweet About Us” signs. Kudos to Gopal
\nRaju of Convax Solutions for offering these under Creative
\nCommons, which means you can freely use them for your private and
\ncommercial projects, including software, online service,
\ntemplates and themes.<\/p>\n
\nand press kits.<\/p>\n
\n http:\/\/www.productivedreams.com\/free-twitter-bird-icon-set\/<\/a><\/p>\n
\n6. Hound Joke of the Week
\n======================================<\/p>\n
\nstrict requirements. First, you must type at least 60 words per
\nminute.”<\/p>\n
\nthe obstacle course.”<\/p>\n
\nbe bilingual.”<\/p>\n
\nperfect for a dog-lover, your favorite vet, or just for a few
\ngood laughs.<\/p>\n
\nbest websites for dog humor.<\/p>\n
\n7. And at My Blog & Mobile Site…
\n====================================<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=8006<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=7994<\/p>\n
\nThe Publicity Hound<\/p>\n","protected":false},"excerpt":{"rendered":"